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MAPPING BCP’SDIGITAL TRANSFORMATION
BANGCHAK CORPORATION PUBLIC COMPANY LIMITED (BCP)A THAI ENERGY COMPANY WITH CORE BUSINESSES IN:
REFINING MARKETING RENEWABLEPOWER
NATURALRESOURCES
THE CLIENT
VOLATILEOIL PRICES
FIERCE COMPETITIONIN LOCAL RETAIL MARKETS
THE CHALLENGE
BCP HAD AN AMBITIOUS GROWTH STRATEGY.DIGITAL TECHNOLOGY WAS THE KEY TO:
DEVELOPING ACUSTOMER-FOCUSEDMARKETINGAND RETAIL STRATEGY
DRIVING GREATEREFFICIENCY INREFINING
EXPANDING THE RENEWABLES BUSINESS
GOING DIGITAL FOR GROWTH
TECHNOLOGY TRENDS LEVERAGED
ANALYTICS MOBILITY CLOUD SOCIAL IOT
THAI CONSULTANTS
EXPERTS AND ADVISORS FROM ACCENTURECONSULTING, ACCENTURE DIGITAL, ACCENTURE INDIA’SBUSINESS & TECHNOLOGY GROUP, ACCENTURE FUELS RETAIL,ACCENTURE ASSET AND OPERATIONS SERVICES, ANDACCENTURE CLOUD ENTERPRISE ARCHITECTURE
ACCENTURE CAPABILITIES USED
THE DIGITAL TRANSFORMATION HELPED BCPWORK FASTER AND SMARTER, WITH A STRONGER FOCUS ON COSTS AND CUSTOMERS.
ACQUISITION OFNEW CUSTOMERS
30%REVENUES
4%BACK-OFFICEPRODUCTIVITY
20%COST REDUCTION
15%
EXPECTED OUTCOMES IN 1 YEAR
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