Mapa insightseries sme_banking_brochure_mar15

SME Banking: How to win share through successful differentiation

Mapa Insight SeriesFind out more about our research:www.maparesearch.com/research

Contents1. Report objectives and methodology2. Sample pages from the report 3. Mapa insight series: Report schedule 20154. Contact details@ About Mapa

Report structure:A. Objectives and methodologyB. Executive summary--------1. Banking current state of play2. Differentiators3. Disruptors--------C. Conclusion

Objectives:The key objectives of the research was to:

• Demonstrate how banks are offering unique products and

services to differentiate themselves and win business in the

SME segment

• Explore non-bank potential disruptors and how these

players can hinder or aid banks in SME servicing.

This report will feed into internal planning processes by

providing strategic understanding of leading tablet banking

apps as well what is happening in the marketplace overall.

Furthermore innovative examples and approaches can be

used to gain inspiration as well as strengthening existing

business cases.

Methodology:Mapa has recently undertaken a number of projects

exploring the SME banking space and as a result we have

developed a deep knowledge of key trends within sales and

services. We have used this knowledge in addition to our

access to SME accounts to highlight trends pertaining to the

platforms and services offered, found in the Banking Current

State of Play section. We then audited leading banks to

uncover products and services that can be considered

“differentiation” rather than true “innovation” as we believe

there is a distinct lack of innovation within this space from

the banking sector. Finally, we profiled a number of up and

coming non-banking solutions that we believe can potentially

disrupt banks initiatives in the SME segment.

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1 Report objectives and methodology

© Mapa Research March 2015

2. Sample pages from the report

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Similar to the desktop channel, in some instances the mobile banking functionality and servicing is integrated into the consumer app. NatWest (UK) Digital Banking Barclays (UK) and ABN AMRO (NL) business and personal accounts are integrated.

Banking current state of play: Mobile proposition2

When business customers login to mobile app a list of both personal

and business accounts is displayed. Customers can then

select to access any of the accounts

Similar to the desktop site, customers can toggle between personal and business accounts after log in

Business account information is integrated within the consumer

mobile banking app

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Commonwealth Bank (AUS): launched an app called Daily IQ, an analytics app that gives SME customers access to insight into cash flow, sales and the market they operate in. The service is free for existing customers. The iPad app uses transaction data to provide tailored analytics across three core areas; cash flow, merchant, and customer insights. The app also has a media centre that provides industry and market information to support decision making and planning.

Insight from the merchant sections

2 Differentiators: Convenience

Barclays (UK) The sole trader application informs sole proprietors applying for a business current account that the application process can be completed in just 10 minutes and entirely online.

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Information regarding the credit check is provided.

2 Differentiators: Convenience

© Mapa Research March 2015 Page 7

Santander and iZettle (UK) launched a partnership in June of 2013, allowing small business owners to accept card payments with smartphones and tablets.

In 2015 iZettle launched the first free-of-charge charge chip and PIN reader, the iZettle Card Reader Lite. Using a cable, the reader connects to a smartphone or tablet of the vendor. iZettle is able to provide a low cost

service due to the declining prices of hardware.

2 Disruptors: Partnerships - card payments

3. Mapa insight series:

Reports schedule 2015

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1. Tablet Banking Series: A deep dive into five standout initiatives

2. SME Banking: How to win share through successful differentiation

3. Mobile Banking Series: State Of The Market 2015 –Part 1

4. Under Attack: Assessing The Disruptive Threat In Retail Banking

5. Building A PFM With Mass Market Appeal

3 Mapa Insight Series: Report Schedule 2015

6. Mobile Banking Series: State Of The Market 2015 –Part 2

7. The Digitization Of The Branch

8. The Promise Of Wearables: An Internet Of Things In Banking

9. An Engagement Banking Master Class

10. Digital Banking Security Insight Series, 4th Edition

11. Ten Things Digital Teams Should Do In 2016

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4. Contact details

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Contact Details

Authors

Meaghan JohnsonAssociate Director, [email protected]

Katie NachshonSenior Research [email protected]

Management

Nicholas [email protected]

Mark PavanManaging [email protected]

Clare Warren Research and Operations [email protected]

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