Mapa del mundo del ecoturismo en Europa

Mapping the World of European Ecotourism –

an Overview of Current Developments

Round table Contribution by Gordon Sillence Ecotrans - DestiNet Training, Education and Development Services

21st – 23rd February 2014

5.º CONGRESO INTERNACIONAL DE TURISMO RURAL DE NAVARRAEcotourism and the creation of nature-based products in rural areas”

Introduction

Round table contribution abstract "TRENDS AND INNOVATION IN ECOTOURISM: TRANSFORMATION

INITIATIVES AND SUCCESS CASES; BEST PRACTICES AND RECOMMENDATIONS“ presenting special examples from Europe.

This contribution is based on the presenters’ recent experience in the EU ECOLNET project, demonstrating the EETLS (European Eco Tourism Labelling System) and introducing the EEN - the European Ecotourism Network. It will give best practice examples from SME business and destination stakeholders across Europe, showing how the DestiNet Portal’s Atlas of Excellence related to ecotourism, and the best practice transfer system that enables professional to draw on a detailed knowledge base of evidence-based good practice from all over the world to support their decision-making.

Ecotourism Certification in Europe

… and more?

The ECOLNET project – Setting up the European Ecotourism Network to Use the EETLS Tools

The ECOLNET project set out to build a an online learning community for ecotourism quality standards, based on the European EcoTourism Labelling Standard (EETLS). On-line tools that were designed in the 3 year project were simultateously introduced to the wide range of European ecotourism stakeholders, focused on the 9 countries participating in the project.

EETLS On-line Tools – DestiNet Access Point

The ECOLNET project has developed a set of online training tools to allow small businesses and certificates to evaluate their sustainability using the EETLS:• EETLS Standard• E-Evaluation Self-

Assessment Tool• Ecotourism

Training for Businesses

Information Tools in the EEN Knowledge base on DestiNet

Alongside the EETLS training tools, there is a set of on-line professional networking tools for stakeholders to use for themselves to build the EEN in their region or country.

DestiNet offers web space information management tools and targetted communications facilites for promoting your site,

Importantly, organised document storage for collective knowledge-base building.

The European Ecotourism Knowledge Base on DestiNet

This European level work was mapped by the Ecotrans Network for Sustainable Tourism Development, as co-leaders of the ECOLNET networking efforts.

Access by CountryAccess by Subject

Mapping of EEN Stakeholders in Partner Countries

European Ecotourism Network members mapped on DestiNet.

The tools allow for constant updating by Portal users.

Country by Country Entry Points to the EEN

The country by country choice is offered to both manage and then access Ecotourism information.

Germany – Examplary Content for Country Folders

Ecotourism in Germany , is an exemplary folder on DestiNet showing how destinations and countries can map, manage, market and monitor their ecotourism offer

Atlas of Excellence

Eco-Romania

Norwegian Eco-Label

Quality Coast Destinations

Destination Mostviertel/Austria: mostviertel.xtraviewer.com

Germany - Mostviertel

Estonian Eco-label

Algarve International BirdWatching Festival

Now in its 3rd Year, the festival is attracting over 3,500 visitors to the week long event. The promotion of the this part of the Algarve as a significant international bird-watching destination brings many more visitors at other times of the year.

Algarve – Inner Peace Forest Retreat

Networking Ecotourism at the European Level 2014

The post-project phase offers serveral European-level oportunities to ecotourism stakeholders who wish to bring attention to a special place, species or activity in Europe, and are interested in using the EETLS to achieve that.

Contact use to find out more about using DestiNet for ecotourism development in your country or region.

Thank-you

Please find out more about DestiNet by contacting us directly.

This presentation was prepared by: Ecotrans – DestiNet Training, Education & Development Services www.destinet.eu

Herbert Hamele [email protected] Sillence [email protected] Februrar y2014