MAP17 Application Workshop

A P P L I C AT I O N W O R K S H O P

M E L B O U R N E A C C E L E R A T O R P R O G R A M

@MAPUnimelb #mapunimelb

M A K E I T G O O D !

Jeremy Kraybill & Maxine Lee

A P P L I C AT I O N S A R E O P E N !

D E A D L I N E : 1 7 A P R I L

SELECTION DATES

OnlineApplication (3-min video)

DEADLINE: 17 Apr

PitchNight

27 Apr

Interview I (MAP)

3-5 May

Interview II(Selection Panel)

11 May

Welcome, Induction, Launch!

16 May 22-23 May 31 May

SELECTION DATES

OnlineApplication (3-min video)

It’s a pitch!

Pitch Night

Still a pitch (but with an audience)

Interview I (MAP)

45-mins Questions (in-person)

Interview II(Selection Panel)

15-mins Also a pitch (in-person) but with questions

WHAT’S ON YOUR ONLINE APPLICATION FORM?

- 3 questions about your startup/team

- 3-minute application video

- Founder details (this won’t take too long)

3 QUESTIONS ABOUT YOUR STARTUP/TEAM

1. In 1-3 sentences, describe what your startup does.

2. Please list your startup’s top 3 achievements / milestones.

3. In 1-2 sentences, what is it about your team that demonstrates your ability to succeed?


G O O D

“ A X O N I S A S O F T W A R E P L A T F O R M H E L P I N G C L I N I C I A N S D E L I V E R S TA N D A R D I S E D M E D I C A L C A R E ”

“ J O B B O P A L L O W S E M P L O Y E R S T O H I R E T H E H I G H E S T Q U A L I T Y I C T C A N D I D A T E S I N U N D E R A F O R T N I G H T ”


B A D

“ W E A R E A N A U D A C I O U S T E A M T H AT A I M S T O S O LV E W O R L D H U N G E R B Y E N A B L I N G

A G L O B A L M O V E M E N T ”

“ T H E E D U C AT I O N S Y S T E M I S B R O K E N A N D W E A R E S O LV I N G T H I S P R O B L E M O N E A P P AT T H E T I M E ”


G O O D

P R O T O T Y P E F O R B A J A B O A R D C O M P L E T E D E A R LY 2 0 1 5 , 5 0 T R I A L B O A R D S S O L D F O R F E E D B A C K .

C O L L A B O R A T I O N W I T H A U T O M O T I V E S U P P L I E R M T M P T Y LT D I N M I D 2 0 1 5 F O R P R O D U C T I O N .

C U R R E N T LY U N D E R G O I N G M A S S P R O D U C T I O N D E S I G N , W I T H E U R O P E A N D I S T R I B U T O R PA R T N E R L I N E D U P F O R 1 7 5 0 U N I T S O V E R N E X T 3 Y E A R S .


G O O D

P R O D U C T: 4 0 0 + O U T L E T S P H Y S I C A L LY V I S I T E D A N D 3 0 0 + M E N U S D I G I T I S E D

VA L I D A T I O N : 1 K / D A Y S E A R C H I M P R E S S I O N S F R O M G O O G L E & G R O W I N G

1 3 4 1 S T PA G E S E R P ( T R A C K E D K E Y W O R D S )


B A D

W E H A V E A N U M B E R O F C O L L A B O R A T I O N O P P O R T U N I T I E S L I N E D U P

M A R K E T R E S P O N S E H A S B E E N O V E R W H E L M I N G

W E L O O K T O E X PA N D A C R O S S A U S T R A L I A O N C E W E H A V E T H E R E S O U R C E S

W H AT I S A G O O D P I T C H ?

1. PROBLEM 2. SOLUTION 3. MARKET 4. TRACTION 5. COMPETITION 6. BUSINESS MODEL 7. TEAM 8. THE WAY FORWARD

PITCH FORMAT

<<Don’t go over time! You will be cut off! >>

These are guidelines (Not prescriptive).

Introduction

• Introduce yourself • One sentence

elevator pitch • Traction teaser

(if you have it)

What the problem/opp. is

What is your market?

• What is the problemyou solve?

• Do you have a deep understanding of this problem?

• What’s your solution? • Is your solution well

validated?

• Who uses your product?

• Why do people need your product?

• How big is the market? • Is the market large

and/or growing? • Is your understanding

of the market accurate and complete?

• Why is now the right time?

CHECKLIST

This applies to both your pitch & interview

Who you are

• What about the founders will allow this startup to succeed?

• How well do the founders work together?

Business model and growth

How and why you can win

• What else is out there? • Why are you better? • What’s your traction/

progress to date? • How big can this get? • How far will you be by

the end of MAP?

• Do you have a viable and well-understood revenue or funding model?

• How will you grow and achieve scale?

CHECKLIST


BE PREPAREDKnow your market

• Especially at the interview

• Know your customers and competitorsbetter than anyone

Prepare your facts • The most

important insights about your business

How do you make money?

• Know how you will make it or find it

• Know what you’ll do with it

• CAC vs LTV is usually important

• It’s okay to do things that don’t scale at the beginning!

Think about traction/validation


PITCH STYLEBe enthusiastic

• Preferably veryenthusiastic

Where is your team?

• Preferably in the room • Preferably silent after

intros • Probably worse

speakers than you

Keep it simple!

• Don’t give me options • Don’t attack me with

data

Be knowledgable

• Especially about your market & customers or beneficiaries

• Avoid anecdotes/buzz words

Ditch the script!• Avoid cue cards • Avoid video • Keep it succinct

Deck-to-speech ratio• Can distract the

audience

Know the problem (and are experts about their users)

Are curious and have intellectual humility

AWESOME TEAMS

Show real traction/progress

Have a great time

Know the solution

Have a solid team

Not being convincing

Not having/talking about traction/ progress

Not having a clear direction

THINGS TO OVERCOME

Being terribleat pitching

Poor communication (+don’t go over time)

Pursuing a bad market

W AT C H T H E S E

YOUTUBE: -MAPUNIMELB APPLICATION VIDEOS (ESPECIALLY KIND, ALLUME, AXON)

-MAP LAUNCH PARTY

A N D T H E S E

Youtube (seriously) YC Demo Days

500 Startups Demo Days Techstars Demo Days

Pitchenvy.com Bestpitchdecks.com

Guy Kawasaki Early Steve Jobs

Dave Mcclure Stanford Tech Ventures

Reid Hoffman

?Have you watched

100 pitches?

S L I D E E X A M P L E S

P R O B L E M S L I D E - A X O N

P R O B L E M S L I D E - S I M P L E P H A R M A C Y

P R O B L E M S L I D E - S I M P L E P H A R M A C Y

S O L U T I O N S L I D E - S I M P L E P H A R M A C Y

T O O C O M P L I C AT E D !

M A R K E T S I Z E - A X O N

• =

B U S I N E S S M O D E L S L I D E - J O B B O P

X =$ 1 0 0 K

S A L A R Y1 2 %

C O M M I S S I O N$ 1 2 K O V E R

1 2 M O N T H S

12% of first year salary paid over 12 months of employment

N O P E .

5% commission

Additional 5% commission

Subscription fee $100

Who you are

• Introduce yourself • One sentence

elevator pitch • Who your team is • Traction teaser

What the problem/opp. is

How and why you can win

PITCH FORMAT

• What is the problemyou solve?

• Who uses your product?

• Why do people need your product?

• How big is the market?

• Why is now the right time?

T R A C T I O N S L I D E - B A J A B O A R D

T R A C T I O N S L I D E - A X O N

T R A C T I O N S L I D E - O N O LY T I C S

C O M P E T I T I O N S L I D E E X A M P L E S

C O M P E T I T I O N S L I D E E X A M P L E S

T H E WAY F O R WA R D - J O B B O P

M E L B O U R N E A C C E L E R A T O R P R O G R A M

NEXT STEPS

A P P LY H E R E ( D E A D L I N E A P R I L 1 7 )

O P E N O F F I C E H O U R S : M A P. Y O U C A N B O O K . M E

[email protected] || [email protected] ||

[email protected] || [email protected]

@MAPUnimelb #mapunimelb

http://themap.co/map-startup-accelerator/

http://map.youcanbook.me

mailto:[email protected]


