Map Resume

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

MARKETING EXECUTIVE

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

Brings 18 years of successful leadership in planning and leading integrated marketing strategies.

Transformed Marketing Department s Directed and managed up to 15 professionals and

support staffs Worked with an operating budgets of up to $5.6

million.

PROFESSIONAL PROFILE

Dynamic, results-producing Senior Marketing Executive

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

EXECUTIVE HIGHLIGHTS

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

AREAS OF EXPERTISE

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

Kaplan Publishing Inc—New York, NY

2007-2009

Executive Director of Marketing

Globe Pequot Press—Guilford, CT

2005-2007

Director of Marketing

John Wiley & Sons, Inc—Hoboken, NJ

2000-2005

Marketing Manager

CAREER CHRONOLOGY

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

Associate Publisher, Random House, Inc – New York, NY

2000

Product Marketing Manager, Hungry Minds, Inc-- New York, NY

1999-2000

Sales Representative, Pearson Education – Upper Saddle River, NJ

1994-1999

Business Manager -The Torch, Roosevelt University – Chicago, IL

1993-1994

EARLY CAREER DEVELOPMENT

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

SOCIAL MEDIA…

Developed marketing strategies that included social media marketing outreach and raised consumer sell-through of key branded products by 20%.

HANDS ON MARKETING AND BRAND MANAGEMENT…

Developed and executed brand strategies for multiple imprints in business and consumer facing marketing utilizing integrated online and offline campaigns achieving up to a 30% increase of sales within short sales cycles.

STRATEGY…

Increased new-product revenue from zero to $50,000 within one month by spearheading creation and implementation of highly effective marketing business facing campaign.

PRODUCT LAUNCH…

Launched new product line into the marketplace to replace an existing product increasing annual sales by 12%.

CAREER HIGHLIGHTS

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

Michelle A. Patterson, Michelle A. Patterson, MBAMBA

Michelle A. Patterson, MBA

862-902-7723 (H)917-539-4395 (C)[email protected]

111 Mulberry St, #4N, Newark, NJ 07102

FOR MORE INFORMATION, PLEASE CONTACT:

Social Media | Hands-on Marketing and Brand Management | Strategy | Product Launch

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