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El ran Caf de Mxico.GCaf Punta del Cielo
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Corporative Identity Manual of
El ran Caf de Mxico.GCaf Punta del Cielo
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INDEX
General Information
IMAGELogoColor SpecicationsTypography
ELEMENTS AND USESReticleRestriction AreaTexturesLogo Proper UseLogo Improper Use
OFICIAL PAPERBusiness CardCompany Paper Company EnvelopeNoteMenu
COMPANY SIGNSOpenCloseNo Smoking
No PetsBathroom
INTERIOR AND EXTERIOR
OFICIAL ARTICLESPlastic Cups
MugsNapkins
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GENERAL INFORMATION
Cafe Punta del Cielo is 100% mexican company dedicatedexclusivly to produce gourmet coffee in different presentations.
Our vision we have commited to place Mexicos coffe at the heightof the nnest coffees of the world.
Our mission is to have the best concept that could lead the Mexicancoffee to compete against anyone in the world through qualityresearch and development of high value-added productsdeveloped with our own technology.
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El Gran Caf de Mxico.Caf Punta del Cielo
LOGO
The logo represents a minimalist coffee mug seen from the top, the
color that is used is a light blue, blue transmits calm y freshness.On the side we have the name Caf Punta del Cielo and below ElGran Caf de Mxico in Arial font in black which makes it very easyto read for anybody.
The logo all together is very simple but original.
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COLOR SPECIFICATIONS
CM
Y
K
93%67%
0%
0%
CM
Y
K
0%0%
0%
100%
CM
Y
K
0%0%
0%
0%
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TYPOGRAPHY
Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
!?:;.,()#$%/
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El Gran Caf de Mxico.Caf Punta del Cielo
RETICLES
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El Gran Caf de Mxico.Caf Punta del Cielo
RESTRICTION AREA
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TEXTURES
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LOGO PROPER USE
El Gran Caf de Mxico.Caf Punta del CieloYOU CAN USE THE LOGO
IN A BLACK BACKGROUND
YOU CAN SEPARATE THELOGO FROM THE FONTF O R D I F F E R E N T
APPLICATIONS El Gran Caf de Mxico.Caf Punta del Cielo
El Gran Caf de Mxico.Caf Punta del Cielo
YOU CAN RESIZEPROPORTIONALLYTHE LOGO
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LOGO IMPROPER USE
El Gran Caf deM xico.Caf P unta del Cielo
El Gran Caf de Mxico.Caf Punta del Cielo
El Gran Caf de Mxico.
Caf Punta del Cielo
DO NOT CHANGE FONTOR ORIENTATION OFTHE WORDS
DO NOT CHANGECOLORS
DO NOT CHANGE ARRANGEMENTOF THE LOGO
x
x
x
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BUSINESS CARD
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COMPANY PAPER
El ran Caf de Mxico.GCaf Punta del Cielo
Perifrico Ral Lpez Snchez #6000, Col. El Fresno, C.P. 27018,Torren, Coahuila.
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COMPANY ENVELOPE
El ran Caf de Mxico.GCaf Punta del Cielo
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NOTE
Perifrico Ral Lpez Snchez #6000Col. El Fresno, C.P. 27018
Torren, Coahuila.
El ran Caf de Mxico.GCaf Punta del Cielo
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MENU