Mantill Williams Director, Advocacy Communications American Public Transportation Association

Mantill WilliamsDirector, Advocacy CommunicationsAmerican Public Transportation Association

June 1, 2009

• APTA’s Public Transportation Takes Us There campaign aims to promote the benefits of public transportation with a strong emphasis on the economic, environmental, energy and quality of life benefits.

• The Takes Us There campaign will employ a three-phased research, advocacy and communications strategy leading to the successful passage of new surface transportation legislation.

SAFETEA-LU law set to expire on September 30, 2009.

Takes Us There Facebook

APTA’s Green Means Go Campaign

http://www.youtube.com/watch?v=Q6qEYn9wWUA&feature=related

http://www.youtube.com/watch?v=P3LBKxp9NmU&feature=related

APTA worked with 11 universities around the country to develop Public Service Announcements (PSA) and communications concepts that promote the environmental benefits of public transportation.

‘GO GREEN. GO PUBLIC.’ PSATradition Media Campaign

PSA CampaignTV

PSA CampaignRadio

PSA CampaignPrint

‘GO GREEN. GO PUBLIC.’ PSASocial Media Component

APTA’s Dump the Pump Campaign

Creating a user generated Dump the Pump contest and video submissions will be posted to You Tube.

Contact information:Mantill [email protected]

Websites:www.apta.comwww.publictransportation.org