ManObec Joint Ventures C:519-790-8955 [email protected] Joint Ventures A world of opportunity for the taking! Presented by Michel J. Brassard Joint Venture.

ManObec Joint Ventures C:519-790-8955 [email protected]

Joint VenturesA world of opportunity for the taking!

Presented

by

Michel J. BrassardJoint Venture Specialist

Windsor Public Library Central BranchDecember 17, 2010

ManObec Joint Ventures

519-790-8955 [email protected]

“Hell, there are no rules here - we're trying to accomplish something ” Thomas A. Edison


Who is Michel Brassard?Business person for last 25 years, owing, or managing numerous different types of businesses: Factory, Retail Bakery, Distribution, Gas Bar, Restaurant, Janitorial Services, Entertainment Venue, Bar, Medical Laboratory, Grocery Stores, Commercial and Residential Real Estate, Seminars, Employment Counselling, etc.......

School of Hard Knocks PHD in street smart business techniques

Business, & Marketing ConsultantJoint Venture Specialist


519-790-8955 [email protected]“WIN WIN ” IT’S A CLICHÉ BUT IS IT EVER TRUE”

Joint VenturesA world of opportunity for the taking !

Today you will learn the basics of Joint Ventures

• Principals • Strategy of Join Ventures

• Strategic alliances • Resources

Marketing & Promotion7 Sentence marketing plan20 marketing mistakes100 guerrilla marketing weapons

Business developmentStrategy of pre-imminencePower Parthenon strategy12 Pillars of business growthBusiness quotes to live by

Business Resources EvaluationsDouble O matrix evaluationCase studies




Joint venture is a mind set

• Very few people have all the money they want!• Very few people capitalize on, or exploited , or tapped all the opportunity they want!• Very few people don`t have problems they would like to fix but don`t know how to do it!• Most people don`t want to work hard!

What could you get from others ?

What do you have to offer to others?

“Do not follow where the path may lead. Go instead where there is no path and leave a trail ” Anonymous

Are you in the proverbial box?

ManObec Joint Ventures519-790-8955 [email protected]

“If you don't drive your business, you will be driven out of busines “ B.C. Forbes


YOU

COULD YOU LIVE OUTSIDE YOUR BOX ?

patterns

thoughts

all you do

actions


519-790-8955 [email protected]“ Life is a box of chocolate, you never know what you are going to get” Forest Gump


Stories:1)A busy hotel existed in early 1930s that needed to do renovations to the lobby2)Summer trip to an island with a girl friend led to a discovery that you all know

Biggest problem I see out there, is people are thinking very rigidly

That’s the way its done Mr. Brassard! It’s been so forever!

Really Kathy!What if we could .......................

ManObec Joint Ventures519-790-8955 [email protected]

“ Marketing & Sales are the drivers of a business, without them, don’t need, inventory, building, or even other departments ” Peter F. Drucker


PRINCIPAL # 1Use your creativity!Stepping out of conventional thinking will liberate you to explore possibilities



“Give a lever long enough and I can lift the world“ Archimedes


PRINCIPAL # 2Leverage is good !Using other peoples:

• Money• Capital Investment• Credibility• Marketing Resources• Technology Investments

• Direct Mail Piece• Staff



“ When the going gets tough, the tough get going ” Military quote


PRINCIPAL # 3Your network is a gift from God. It can get you anything you want

The average person knows 250 people250x250=62.5 K 1/3 of Windsor250X250X250=15.6 M ½ of Canada250X250X250X250= 390 M All of the USA + Canada

What could you accomplish, if you just asked for help nicely ?Fastest way to influence over someone is to give first!


519-790-8955 [email protected]“ Joint Venture is a way of thinking and a way of life “ Jay Abraham


PRINCIPAL # 4Got a problem ?Exercise what if thinking!

We did this wayWe changed itIt actually worked

What if ----------?is the best question in the worldof joint ventures.



“Perpetual optimism is a force multiplier” Collin Powel


What is a Strategic Alliance• Strategic alliances are nothing more than old fashion partnering with a strategic twist.

• Means to dramatically expand and enhance your ability generate markets / business / clients- customers / image / posture / profitability all with minimal expenditure of time effort / expense / manpower / risk.

• Opportunities are limitless. Only limited to your inventiveness your ability to look inside and out.



“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them”W. Edward Demming


What do you have to offer them?

You Joint Ventures Them

What do they have to offer you?

→

→Strategic alliance is a

two way street



“Its what you learn after you know everything that counts” John Wooden


9 Major Benefits of aStrategic Alliances

• Achieve advantages of scale, scope or speed• Increase market penetration• Enhance competitiveness in local, national, or international markets• Enhance product development• Develop new business opportunities through new products and services• Expand market development• Diversity• Create new businesses• Reduce costs



“The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail” Napoleon Hill


Types of Alliances• Joint Ventures• Co-Branding• Host - Beneficiary• Equity Partnerships• Endorsements• Flipped Business Opportunities• Acquired Assets• Acquired Distribution Networks• Acquired Leads• License or Acquired Licensee• Reclamation• Sales Force• New Products/Markets• eBusiness



“The secret of business is to know something that nobody else knows” Aristotle Onassis


Implementing Alliances & Acquisitions What do you possess?

• Products / services• Distribution channels• Sales personnel• Sales methodology• Technology (software/hardware systems)• Other productive processes/methodology• Facilities & equipment• Underutilization• Intellectual property / Technical abilities• Brand / Good will / Trust with specific groups • Markets / media/• Core competencies



“There are no secrets to success. It is the result of preparation, hard work, and learning from failure” Collin Powell


Expanding Your Growth Possibilities• Who are the people / businesses I want to reach?• What other products, services and options do people typically purchase prior to buying or using your type product / service? • Who provides those product / services?• What products / services, etc., do people typically need and / or acquire along with or in order to optimally use your product or service? • Who provides those product / services?• What events, activities or changes typically occur to cause someone to want or need your various products / services?• What other products / services does the key decision maker I am targeting also buy?• Who provides those product / services?• What assets do I need that I do not have?



“ To be successful, you have to have your heart in your business, and your business in your heart” Thomas Watson, Sr.


Expanding Your Growth Possibilities• What periodicals /advisory materials are used by the market I want to reach?Who provides those product / services?• What problem or opportunity does your product / service solve for your prospect / client?• What other type of business, organization, profession etc., has more to gain than even you do by seeing you either acquire a client, or sell a specific product, service or combination? And why?• What other market or industry could use / benefit from my product, selling system or methodologies?• What is the MNW of my client / prospect worth to someone else?• What are your highest margin products or services?• What are your highest repeat purchase products or services?



“ The mind that created the problem is not the mind that will solve it ” US Senators at USA auto industry bailout hearings


Expanding Your Growth Possibilities

• What logical products can be created by you, acquired by you, can be adapted / adopted?• What markets could your products or services also apply or translate to?• What related fields could you penetrate?• What parallel universes are most similar to yours?• What other business markets, products or services have you been thinking about?• Look for additional alliances, markets:• Take on their products or services• Provide services, functions• Share personnel, facilities• Sell equity or buy equity• Develop referral/alliance feeder program



“The only limit to your impact is your imagination and commitment” Anthony Robbins


Making The Successful Deal• An alliance is rarely a perfect match made in heaven

• Thoroughly analyze your optionsWhere / what the real leverage is in every dealWhat do you expect to gain from the alliance deal

• Don’t try to structure a deal, instead architect a successful business• All deals must be structured fairly



“ There's no good idea that can't be improved on ” Michael Eisner


Contact How to present your proposition Host Beneficiary using preemptive presentation

• Phone contact-rules to follow.• Pre-contacting by letter. • What you need to do.

• Identifying in advance probable objections, resistance points you’ll encounter.

• Preparing in advance your response to possible objections. “How do I know it’s not going to take away my clients?” “I want control. I don’t like you having control of my clients.” “How do I know I’ll get paid?” “It’s not the business we are in.”


519-790-8955 [email protected]“Hire character. Train skill Peter Schutz


Traps To Avoid• Failing to take the time to select the right partner(s)• Failing to plan for flexibility and change• Failing to agree on objectives and goals• Failing to plan properly for integrated growth requirements

Host• Keep Flexible (non exclusive agreements)• Optimize and leverage the split• Make sure you profit from the beneficiary - ROI

Beneficiary• Conservative• Honest• Automatic renewal and exclusive agreements• Provisional agreements



“To be successful, you have to have your heart in your business, and your business in your heart” Thomas Watson, Sr.


Closing deals by being Strategic• Understanding the psychology from both sides • How do and should you look at Joint Ventures,

Alliances,Endorsements?• How should you look at people committed to you

to do the deal?• Taking away the risk for both sides• Incremental gains• Margin net worth factor• Strategic advantage• Preemptive opportunities• Perception advantage



“Government in the Canada today is a senior partner in every business in the country. ” Norman Cousins


20 Mind Expanders• Rent / Lease / Sell Joint Venture Dirigibles / Blimps.• Teach companies how to sell on performance.• Generate leads / inquiries for other companies.• Fund the mark down bandit. • Short-term point of purchase promotions.• Funding infomercials for local merchants, professionals or businesses.• Buying assets from marginal / struggling / distressed companies• Buy phone numbers / customer / prospect lists from bankrupt / going out of business companies.



“Begin with the end in mind ”Stephen Covey


20 Mind Expanders Continued• Reactivating / re-purposing inactive customers.• Build anybody’s business by funding and offering free trials, i.e., custom car wash.• Paying for consultants - reselling there services on contingency. • Converting one time sales into on going TFN services Coaching, Tree Trimming, Carpet Cleaning. • Buy phone numbers / customer / prospect lists from bankrupt / going out of business companies.• Real Estate farm building. • Finance the cost of underwriting the risk of adding risk reversal to a company’s offer.



“ There's no good idea that can't be improved on ”Michael Eisner


20 Mind Expanders Continued• Take a piece of enhancement in exchange.• Fund / create table top display cards for restaurants.• Create home-buying centers in upscale apartment complexes.• Fund direct or telephone sales departments• Finance the cost of underwriting the risk of adding risk reversal to a company’s offer. • Buying options or regional / local advertising and reselling rights on a market by market, industry by industry basis.• Funding trials for network marketers.• Selling envelopes with copywriting.• Marketing arbitrage of seminar seats.



“ if it worth doing, it worth doing well”Michel Brassard


Invest in yourself You are only as valuable as what you know!

Good sales, marketing foundation is a must! Good teachers: Blair Singer http://www.salesdogs.com

Brian Tracy http://www.briantracy.com

Good Communications: Joint a Toastmaster club Windsor Toastmaster http://windsortoastmasters.org

Tecumseh Toastmasters http://tecumseharea.freetoasthost.info


Read the materials provided and reflect on its principals and particularly how they might apply to your business Planning.

If you need help of a consultant, it will be my pleasure to work with you in a the joint venture model. I am not about fees, I am about deals!Good Luck with you endeavours, and may you prospers in business and in your life.Michel Brassard

“ If you want it , here it is , come and get it” 1970 Rock and Roll song by Badfinger

ManObec Joint VenturesC:519-790-8955 [email protected]

ManObec Joint Ventures C:519-790-8955 [email protected] Joint Ventures A world of opportunity for the taking! Presented by Michel J. Brassard Joint Venture.

Documents

world of joint ventures

drucker joint ventures

true joint ventures

edison joint ventures

forbes joint ventures

manobec joint ventures

military quote joint

forest gump joint ventures