Manila Entertainment City Designer Outlets

MANILA ENTERTAINMENT CITY DESIGNER OUTLETSBy: Zack Hicks

LOCATION

MANILA BAY ENTERTAINMENT CITY

Reclaimed land Expected to surpass Las

Vegas by 2016 Direct competitor to

Macao Four casinos Only two are open

PROPOSED DESIGN

14,000 meters2 of retail 500 parking spaces Two one-story buildings Bus/jeepney access Site currently vacant

SITE ANALYSIS Easy access to Roxas

Blvd., EDSA Close to Ninoy Aquino

Int’l Airport Future light rail station Near SM Mall of Asia High crime rates

ECONOMIC ANALYSIS

Unemployment rate peaked at 13.9% in 2000

Unemployment dropped to 8.2% in 2006

Unemployment in 2015: 6.6%

DEMOGRAPHIC ANALYSIS

CONCLUSION

Crime rate and corruption major concerns

Strategic location Growing population Diversifying economy Outlet mall would be smart investment