Manguru bidbook 4.0

Bidbook version 11.7.2012By Marco de Groen

SHARE, INTERACT, RESPECT,CONNECT YOUR GUIDE ON CHINESE BUSINESS MANNERS, DO’S AND DON’TS

1

The cause for creating this online platform are my personal experiences with my Chinese wife and my internship at a Chinese agency. I found out that manners matter not only when you are with your family in law, but also when you are doing business.

Most important are manners when you are doing business with Chinese.China is one of the biggest countrie worldwide when it comes to import and export in Holland.Therefor it would be quite important for the Dutch to know the insights of the Chinese manners in order to build up a good business relation with them. Chinese people still do business based on good feeling, respect and trust. Off course you are allowed to make a mistake, but by showing some interest in a Chinese and his manners and traditions you will make him feel comfortable and respected. And eventually this will give you a lead start when doing business.

Manguru will give Dutch business people a lead start by letting them see the Chinese manners and traditions through the eyes of and expert or native. This in order to build up a bridge between both cultures.

Cause for Manguru

2

Manguru is an online platform that allows users to post and share business manners do’s and don’ts from China. It can be useful for Dutch business man to know about Chinese business manners when you aretravelling, doing business or when you are researching the Chinese culture. The platform transcends existing references on manners because it does not only describe manners generically. It gives deep insights in the contexts and practical use of manners and related manners. Based on all this information a do’s and don’ts list is created for each category of manners in a certain region.Therefore by using this platform you will never act inappropriate when dealing with the Chinese culture as a Dutch businessman.

Name and function of Manguru

MANNERS GURU = GUIDE

=

3

Doing business with China is booming these days. Also the Dutch see the use of doing business in China. As said before China is one of the biggest countries for import and export not only in Holland but also worldwide. But this does not mean that doing business with Chinese is easy and always goes smooth. The Chinese culture is very rich of manners and traditions, which they still hang on to very much. When you could show Chinese that you have enriched yourself with some of their manners and traditions you sure will make a good impression on them!

By browsing in some books and websites you can find a lot of manners but mostly all of these products are quite general in providing you information. Also when you read books you are the one who needs to filter the information and decide what is important for you. This usually is not possible when you dont know enough about a culture and its manners. Manners consist of many key factors that a person needs to know before using them.

These key factors are region, religion, ethnic group, job function, traditions and environment. All the books and websites do not provide these key factors well enough. Another issue is that in this modern time we need information anytime and anywhere. The perfect solution to this problem is an online platform where you can prepare yourself anytime and anywhere before doing business in China. With Manguru you will always be well prepared!

Strategy for Manguru

4

• To show that this platform could be a great Marketing tool for you or your agency! • Find and convince cultural experts and professionals from all over the world to join this platform • To find investors and sponsors to help me realize this platform or maintain it • A holy bible for myself as creator and for others, but also to guard the true values of this platform• To inform whoever is interested in this platform with the key values and information of the platform

Why read this bidbook?

5

What are manners and how are they connected to culture? In this small infographic I would like to show you how everything is linked together.

Key factors in manners are: • Country • Region • Ethnicity • Religion • Traditions• Jobfunction • Environmentandundertone These key factors together are the culture of a person. Key factors that have a relation to each other are connected by cirkels in this inforgraphic.

The conclusion is that manners and culture are always connected and together they are one.

What do manners consist of?

A MANNERIS RELATED TOST

ORI

ES S

UR

ROUNDED BY THE MANNER

RELATEDMANNERS

(EVOLVED)

TRADITIONS

UNDERTONE

COUNTRY

ETHNICITY

REGION

RELIGION

EVERYTHING TOGETHER IS THE CULTURE

JOB FUNCTION

ENVIRONMENT

6

The platform will be a online tool that allows Dutch business people to be guided in order to get respect and understanding in the Chinese business manners. In this way they will be able to get more interaction and a stronger bond between each other concerning manners and traditions.

Scope

Target group

Target group motivation

Chinese business peopleand Dutchbusinesspeople

Chinesebusinesspeople: worldwide, many traditions and manners, biggest import and export country in Europe Personal motivation: My wife is Chinese and I have a big interest for Chinese culture

Dutchbusinesspeople: strategic position in Europe, economically strong, experienced traders Personal motivation: My own Dutch roots and the strategic position in Europe of Holland

7

Who are we?

Manguru is an online platform that allows users to post and share Chinese business manners For who?

The target group of this platform will be the Dutch business people, since they will have the biggest profits with a platform like this.

Why?

There is a strong need for more unique information with insights in key factors such as country, region, ethnic group, religion and tradition that can be provided by natives and experts only. This information needs to be provided anytime, anywhere, short, simple and easy at one central place online. The fact that this information is povided by experts and natives only makes the information very reliable.

Proposition of Manguru 1/3

8

What do they need?

Deeper information on manners provided by experts and natives with different social layers from either Holland or China.

What do we offer?

An online platform that is easy accessible anytime and anywhere. Where manners are shared by natives and discussed by them with other users and experts. Allowing users to understand and respect different cultures more and better. The eventual data produced on the platform is stored and re-used into clear and short datasheets, which can be used by users while travelling or as a marketing tool. Also moderators (who consist of cultural experts) will create custom made do’s and don’ts lists for each category of manners that are located in a certain region of Holland or China. This will allow business people to get a fast, clear and short total overview of what are currently the main trends on manners at the location where they are, or going to be.


9

Competition

There is much competition in analogue and digital way. Only the main issue is that these competitors offer information that is too general, too long and most of the time not provided by natives. Their websites and books make it hard to share the information fast and everywhere.Also when people read a long book they will only remember parts of the manners which is a shame of the time spend on reading it. Another thing is that people reading a book will also decide themselves what is most important to them, this while experts could now make that choice for them.This is where Manguru steps in.

Why are we different?

Thanks to our user generated content (from natives) and feedback from experts, professionals and other users from different social layers on manners we can offer trustworthy information with unique insights. With one central point of information Manguru also offers users the opportunity to form a community, which will create a better bond between different cultures. This will lead to better understanding and respect for each other’s manners and culture. And since the data on the platform is stored in a unique way users can vieuw statistics, infographics and short do’s and don’ts lists provided on the platform.


10

Use case Manguru, how does it start?USE CASE MANGURUHOW DOES IT WORK?

CULTURALEXPERT

OR NATIVE

BUSINESSMAN

VISIT WEBSITE

HAS KNOWLEDGE AND WANTS TO SHARE IT

NEEDS KNOWLEDGE AND IS LOOKINGFOR A PLACE TO GET IT, FAST AND EASY

BECOMEMEMBER

POST MANNERMAKE LIST

USE INFO AND LISTS

SHARE HISKNOWLEDGE

SHARE HISEXPERIENCES

REWARDS

EXPERT GETS FREE ACCESS AS MODERATOR

BUSINESSMAN PAYSPER DOWNLOAD

LOOKING FORSELF PROMOTION

OR UNDERSTANDINGLOOKING FOR

DO AND DONTS(About manners)

THIS WILL MAKE HIM GETMORE CLIENTS, RESPECT AND UNDERSTANDING

WILL MAKE HIM GET UNDERSTANDED BETTER, MORE RESPECT, MORE BUSINESS

CRUCIAL TO SHARE WITH OTHERS. IN ORDERTO GET MORE INFORMATION AND DEPTH INFO

FOR EACH POST THEY MAKE THEYGET MONEY.

WILL MAKE HIM GET THERIGHT ESSENTIAL INFO

POST NEWMANNER/

EXPERIENCE

TO GET A BETTER NETWORKAND BUSINESS OPPORTUNITIES

PROMOTE HIS CULTURE, COMPANY, JOBSET THINGS STRAIGHT OR EARN MONEY

INTERACTION

ADD COMMENTSADD RANKINGADD LOCATIONSADD TAGSADD LINKSADD TIPSSHARE ONLINE

KNOWLEDGE

RESPECTUNDERSTANDING

TIPS/LINKS

COMPANYOR WEBSHOP

BUYER OFPRODUCTS

OR WEBSITE USERBUSINESS MAN

ALL DATAIS STORED

IN DATABASE

NEW PRODUCTIS MADE OUT

OF DATA

COMPANY OR WEBSHOPCAN PAY TO ADD A LINK AT A MATCHING MANNER OR POST

LOOKING FORA GOOD PLACE TO

ADVERTISE

LOOKING FORA GIFT, MARKETING

DATA, OR INFO

DATA CAN BE USED TO MAKEDATASHEETS OR BUSINESS GIFTS

EXPERT IS PAYEDUSER PAYS BUT CAN EARN MONEY BACK BYSHARING HIS EXPERIENCE

BENEFITS FOR EXPERTSBUSINESSMAN, COMPANIES

11

Needs of Manguru users

HIE

RARC

HY

OF

NEE

DS

HIE

RARC

HY

OF

NEE

DS

URGENCY OF NEEDS URGENCY OF NEEDS

GROWTH NEEDS

BASIC NEEDS

SHORT-TERMORIENTED

LONG-TERMORIENTED

DO’S AND DON’TSMANNERS QUESTIONS ANSWEREDINTERACTIONS WITH CULTURESONLINE INFORMATION, ANYTIME ANYWHERE

UNIQUE INFORMATION PROVIDED BY NATIVESINTERACTION WITH EXPERTS AND PROFESSIONALSDATASHEETS USED AS A MARKETING TOOLA SHORT DO’S AND DON’TS LIST ON DEMAND

GOOD AND FAST ACCESSINFORMATION THEY TRUSTDONT LOOK LIKE A FOOLENRICH THEMSELVESPROTECTION ON PRIVACY

BUILD UP A NETWORKGET A BETTER BOND WITH EACHOTHERRESPECT AND UNDERSTANDINGA CULTURAL HERITAGEMORE AND BETTER BUSINESS

12

• An online platform that will open a door to information that has never been seen or published before!• Insight information about manners, projected in manner posts and do’s and don’ts lists • User generated content• Content provided by experts and professionals, and people with different social backgrounds in society• Users from the same or from a different cultures can interact with each other on the community • Thanks to this interaction the users will get more respect and understanding for each other • Users will be able to find and build up a network for both personal and business use

Super short intro

Whythisplatform?

• Manners from different cultures have never been shared along with the interesting insights • These insights are only known by people who are very familiar with the culture or raised in it • There is a strong need for more deeper and detailed information about manners• Key factors in this information are: Country, Region, Ethnic group, Religion, Job function and age • These key factors make it very hard to map and list the manners in a linear way, this platform can! • There is a strong need for a community about manners where people can interact

13

• Online! In the shape of a responsive website • Post a do, don’t, question or a tip, done by users • A club (the users) of selected professionals, experts, business people and culture freaks • Together they share, interact and make content which only they can use! • The platform will become an community and online meeting point • A database will store all information by tags given by the users • The information will be re-used for do’s and don’ts lists, statistics, infographics, marketing, business gifts • Work opportunities, people always need advice, translators, experts, meetings and workshops

Platformfacts

Theplatform,online

• Online you can connect with business people and experts from all over the world • Connection is made quite easy, anytime and anywhere online • The boundaries for visitors are low, so it is very easy to visit • Privacy is no problem on this platform since you are known by your username only • Easy to connect to social media like Twitter and Facebook to make it a cross media platform • One central place online which makes it more easy to find for users

14

• It is online so easy to access anywhere!

• People with different social backgrounds can interact, this is crucial for good information.

• Its not a one way train, information is shared, discussed and commented

• The users know what they are talking about, only people with the right knowledge

• The platform is connected closely to social media, its of this modern time

• Young and old people can be connected, which is good for the future

• The manners can be mapped and structured thanks to the tags, this is unique

• Privacy data is respected and will be protected also with the use of usernames

• Users need to have a certain knowledge with manners to be on the platform

• Users need to put in effort to join, therefore they will be more committed/helpful

Whythisplatformisbetterthentherest

15

To make this platform interesting for businessman and for investors, a good filtering of information needs to be made. This will make you get a good focus on information that matters. To get this filtering and focus the following will be done:

• Target group is Dutch businessman, Chinese experts / professionals and natives only

• Only country regions that are interesting for business will be displayed and handled

• A GPS tracker will show you the data of your current location or where you are going

• Do’s and don’ts are made by experts

• Ranking done by businessman and experts based on experiences

• Data and do’s and don’ts is sorted and listed on country, region and category

Focusfortheplatform

16

• Business people (in Holland and China)• Chinese Natives• Chinese Experts / Professionals • Cultural interested people • Investors and sponsors and workshops

Who?Thestakeholders(users)

Whatisinitforthem?Ingeneral• Unique content supplied, ranked, shared and discussed by the users themselves• Tagged and mapped content which makes it very easy to use the content• Content with a very high amusement factor but also easy to learn and understand• One central point where people can share and gather for manners• Respect and understanding between different cultures• Enrich themselves• Build up a network with contacts • Get content which is reliable • Create a cultural heritage for themselves and other generations • Be able to use the content and create new products of it only they can since they are the users (they have the privilege) • Log in can be done by pc, laptop, smart phones and tablets

17

Target groups

• Business people: Do’s and don’ts, Networking, Job possibilities, Interesting data

• Natives: Networking, Job possibilities, Cultural heritage, Exposure

• Professionals: Job possibilities, Networking, Be able to distinct themselves, Exposure

• Experts: Job possibilities, More knowledge, Networking, Be able to distinct themselves

• Cultural interested people: Share experiences, Get more understanding

Partners

• Investors and sponsors: Get useful data, Being able to advertise more specific and accurate

Benefitsofstakeholders

18

• Who would visit this platform and why would they?

• The personas are related to experts, businessmen and cultural interested people

Persona’s,whowillvisitthisplatform?

Businessman - Event AgencyRunning a business that has international ambition

Mark van der Broek - Director

“I would love to do business in China but before I will I would like to browse through the most important manners that are related with doing business in Hong Kong”The Situation

Mark is the director of an event agency that keeps itself busy with creating the perfect event for your company from a to z. Cause of his great succes in Holland he wants to expand to China since he heard that the market there is very interesting for his agency. But since he has no experience at all with doing business there he would like to know more about the manners in China to make a good first impression. He knows that the cultural differences are very big so short study of the manners and habits there is an absolute must for him. Books and websites provide good information but he finds them too complicated and general. He would like to do business specifically in Hongkong and because of that he wants as many manners and habits as possible as soon as possible.

Age: 30-65

Key Characteristics• Is interested in culture

• Loves to make a good impression

• Is very creative with his business

Goals• Know more about Chinese manners

• Build up good reliable relations in China

• Have a good image for his agency

• Don’t look like a fool when he is in China

Questions• Where to find the right information that really

matters?

• How to find information which is reliable and

comes from the people there?

• Where to get specific do’s and don’ts, fast,

easy and clear?

• Is there information about manners that I can

use for my agency to make it more successfull?

Influencers• Clients Relations

• Embassy

• His staff

• Attitude

• Time

• References

• Location

Expectations• Good business in China

• Build up a network there

• Get clients that will come back

• Open a new office there

Current knowledge• Know how the pass his business card

• Knows when to bow

• Knows not to rush with business there

PERSONA

19

20

Chinese Investor - Dragon Invest (own business)Is the owner of his own investment foundation and is looking for projects in Holland to invest in

Fenson Lim - Owner/Director

“I am looking for some great innovations in Holland to invest my money in. But I have never done business in Holland before so I dont know how to contact them and what is common there when doing business. I would like to know more about that a.s.a.p.” The Situation

Investing in Dutch innovations is something that I find very interesting. This because Holland is one of the leading countries in online innovations and I have very high interest in that. Unfortunately I have only been investing in projects around China. I am very interested and excited to make this big step to Europe but I do not want to look like a newbie from China. Knowing more about Holland their manners and traditions is very important to me. Also I would like to know a few words in Dutch so I can show my respect to the Dutch people. Since I am a very busy man I do not have all the time of the world to prepare myself with these matters. Doing a long study is not an option for me, I am looking for one general place where I can go with all my questions about manners and traditions in Holland.

Age: 28-65

Key Characteristics• Is very traditional

• Status is important to him

• Does not trust people easily

Goals• Not look like a fool or newbie in Holland

• Find contacts in Holland that can help him

• Get information about manners fast and easy

• Share some of his own traditions

Questions• Is there one general place to find information

about manners that is useful for me personal?

• Is there a place where I can have interaction

about manners with others?

• Can I make my network grow by sharing my

manners online?

• Will others respect me more if I know about

their manners and traditions?

• Would people like to know information about

Chinese manners that only I could know?

Influencers• Family

• Network

• Knowledge

• Attitude

• Image

• Effort

• Help

Expectations• Learn fast and easy

• Find the information that matters

• Learn some words of Dutch language

• Expant his network

Current knowledge• Doing business in China

• Manners and traditions in China

• Knowledge English, Chinese, Japan, Vietnam

• Knows about banking and investing

PERSONA

21

Culture lover - Lecturer at universityLoves the Asian culture and lectures about it for many years at a university

Bart Jongmans - Lecturer

“I love the Asian culture and travel there a lot, I read books, go to fairs and join communities from Asia. I would love to share my knowledge and opineon about Chinese manners and learn more about it from locals so I can teach this to my class”The Situation

I am a lecturer with a passion for the Asian culture. I am trying to pass this passion over my students by keeping up to date with all cultural aspects from Asia. Having some good contacts in Asia would be a great asset for me personally and as a lecturer. I have seen all books, websites and other information sources. I am now looking for a way to get more unique information that you cannot find in these books. Information that will make my classes more interesting and spectacular. But also I just love to know more about all these manners and traditions. It would be great for me to place my questions about my manners somewhere and having people respond to them. Most of my questions can only be answered by locals. Maybe I could also share my own personal view on things or share my Dutch manners with Asians.

Age: 30-65

Key Characteristics• Loves the Asian culture

• Knows how to translate information

• Gets many input from his students

Goals• Get more insight information from locals

• Build up new relations

• Be a better lecturer with great insights

• Share his passion about Asian culture

Questions• Are the fackts that I know about manners

correct or is there more behind the story?

• How to find information which is reliable and

comes from locals?

• Are people interested in my personal view and

opinion?

• Are there people that can teach me more to

improve me as a lecturer in Asian manners?

Influencers• University

• His Students

• Free time

• Attitude

• Contacts

• Friends

• Travelling

Expectations• More unique information

• Find some contacts to share information

• Give his opinion on manners

• Grow as a lecturer

Current knowledge• Knows general manners and traditions in Asia

• Knows a lot about Dutch culture

• Knows how to translate information to people

PERSONA

22

Cultural Expert China - Chamber of commerce HollandWorks as an advisor for companies who would like to do business in China

Lee Nah - Advisor

“Doing business in China and being successful depends on many different factors. But also your personality and attitude is important. I would like to share my personal knowledge about this somewhere since this if often not known or forgotten” The Situation

As an advisor for the chamber of commerce in Holland I have helped many agencies with setting up their business in China. A lot of times agencies become very successful but also many times a lot dont. This is because of their lack of knowledge for manners and traditions in China. As a Chinese who is raised very traditional by my parents I know many specific information about manners and traditions in China and where they come from. But also I know the differences in each region and the storied behind them. As an advisor I do not have the time and possibility to keep tell every agency about all these specific manners and traditions for each region all the time over and over again. The perfect solution for me would be one general place where I can easily put these manners and answers online. In this way I can help everyone in one time and it could also be a nice place to promote myself and the chamber of commerce.

Age: 28-65

Key Characteristics• Has Chinese roots

• Knows much about doing business

• Many possibilities as an advisor

Goals• Share her personal knowledge

• Help more people in one time

• Promote herself and her function

• Create a cultural heritage for China

Questions• How to promote myself and get a bigger

network for the chamber of commerce?

• Can people find the right specific information

online and use it while doing business?

• Can I get more respect for us Chinese when I

post my knowledge online somewhere?

• How to make people understand us Chinese

better in a short amount of time?

• Can people from different cultures talk about

their manners online to get more understanding?

Influencers• Family

• Her job

• Knowledge

• Attitude

• Experiences

• Contacts

• Roots

Expectations• More respect and understanding

• One place to share specific information

• Get more agencies in her network

• More appreciation for her job

Current knowledge• Personal experience cause of her roots

• Knows manners and traditions

• Knows mandarin and cantonese

• Knows the importance of rank and status

PERSONA

23

Image Consultant - At “image” (own business)Works as an image consultant for agencies that do business all over the world

Tracy Groothuis - Owner/Director

“I can give every person get the best possible image tips whether he wants to do business, work in hospitality or needs it for personal reasons. I want to promote myself and show my knowledge and expertise to others on this matter” The Situation

Being an image consultant is a very unique and intense job. Manners and traditions are always changing and are different in each region. I have to keep up with the latest trends all the time in order to be up to date when I teach others about these manners. I put all my time and effort in my job as an image consult-ant and this is what I do for a living. Promoting myself is very difficult since there is a lot of competition but also many places to advertise. I am looking for a way to promote myself more and to show people how well I am up to date compared to others. Also I have many personal experiece that you will not find that easy in for example a book. Also I would like to find other image consultants to share experiences and to help each other out on some problems. Together we could form a group online to help people that are interested in this kind of service. In this way we can promote ourselves, build a network and earn respect.

Age: 28-65

Key Characteristics• Has general knowledge on manners

• Personal experiences

• Knows a variety of image techniques

Goals• Share her personal knowledge/experience

• Promote herself very specific and the right way

• Get a network of clients and other consultants

• Answer questions to others

Questions• How can I use the internet to promote myself

more and let people know about me?

• Is it possible to know more details about

manners from peope themselves?

• Can I get more business by sharing my

knowledge online?

• How can I learn more without travelling around

the world to find out myself?

• I am interested if my information is true and if it

has been useful for people who used it

Influencers• Competitors

• Network

• Knowledge

• Attitude

• Image

• Effort

• Help

Expectations• Get more appreciation

• Know more about certain manners

• Share knowledge with others

• Expant her network online

Current knowledge• Image

• Manners and traditions worldwide general

• Knowledge English, Dutch, French, German

• Clothing advisor

PERSONA

24

• Create a cultural heritage• Be part of the select club that can use the information but also can learn from each other • Build up a network and identify yourself• Enrich yourself and others • Make people aware of the power and use that are connected to manners • Change peoples insights and state of mind towards each other• Improve communication, respect and understanding for each other • Find people with the same interests• Get a up to date do’s and don’ts list for each region and category in countries

Thevalueofcontributing

Valueforusers• Users can find do’s and don’ts easily to be prepared well • Only the users can profit of the shared content and its information, they have a privilege • Users from Holland and China can interact with each other to clear out questions and problems • New relations,work and business can be started and made on the platform • Information out of different social layers will give a very detailed and valuable perspective • Networks can be shared and used from each other• A club/community will be formed which allows users to enrich each other in many ways• Abridgewillbebuildbetweencountriesandtheirculture

25

• On the next page you will see a conceptual model

• Please read form left to right and from up to down

Sohowdoesitallconnect?

A USER POSTS A MESSAGE ABOUT MANNERS

Post/Type message Message must be manneror tradition related

Selected by himselffrom his own background

or someone else his background

CULTURE-Country-Region-Ethnicity-Religion-Age-Job

Traditionsand

Manners

Connected to Family and friends

Join or helpto create

community

BY POSTING

COMMUNITY/GROUPHave the opportunity for:

-Interaction

-Content

Find and connect toother users of different

cultures or the same

User uses... For the post

-Stories-Experiences-Education-Way he is raised

-Learn-Share-Comment-Discuss

Understandingand

Respect

-Contacts-Work-Opportunities-Insight information

-Unique information-Heritage of culture-Valuable information

Insight information

Cultural interested peopleBusiness peopleExpertsInvestors

Usefull and usable for

DA

TA TAGS/INFO

Post may consist ofText, Photo’s or Video’s

FILLED IN BY USER

-Username-Age-Job function-Country-Region-Ethnic group-Religion-Catagory

Info connectedto user profile

Data connected to each post

In useraccountand each

post

Catagory subjects

-Eating-Greeting-Entering House-Manners-Etc.

CRUCIALNEEDEDDATA

Consistsof

Will structure and map posts

CONTEXTCONTENT-Culture-Time-History-Location-Circumstances-Language

Is connected to

-Actions-Language-Objects-Job function-Behavior-Environment

Might include

All combined together =Unique data and information

-Gathered-Ranked-Shared-Discussed-Feedback-Mapped-Structured-Tagged

Do’s and don’ts An applicationArticlesE-mailsSocial MediaBusiness gifts

Data can be resharedin different new shapes like:

Thanks to usersand community

INFORMATION AVAILABLEONLY FOR USERS

Stakeholders

Post needscontent and context

Register/Log inFIRST


Man or Woman

NETWORK

SuppliersPeople in different social layerscan give useful various information

QUESTION

-At home-At work

SOCIAL MEDIA

CONCEPTUAL MODEL

A USER POSTS A MESSAGE ABOUT MANNERS

Post/Type message Message must be manneror tradition related

Selected by himselffrom his own background

or someone else his background

CULTURE-Country-Region-Ethnicity-Religion-Age-Job

Traditionsand

Manners

Connected to Family and friends

Join or helpto create

community

BY POSTING

COMMUNITY/GROUPHave the opportunity for:

-Interaction

-Content

Find and connect toother users of different

cultures or the same

User uses... For the post

-Stories-Experiences-Education-Way he is raised

-Learn-Share-Comment-Discuss

Understandingand

Respect

-Contacts-Work-Opportunities-Insight information

-Unique information-Heritage of culture-Valuable information

Insight information

Cultural interested peopleBusiness peopleExpertsInvestors

Usefull and usable for

DATA TAGS/INFO

Post may consist ofText, Photo’s or Video’s

FILLED IN BY USER

-Username-Age-Job function-Country-Region-Ethnic group-Religion-Catagory

Info connectedto user profile

Data connected to each post

In useraccountand each

post

Catagory subjects

-Eating-Greeting-Entering House-Manners-Etc.

CRUCIALNEEDEDDATA

Consistsof

Will structure and map posts

CONTEXTCONTENT-Culture-Time-History-Location-Circumstances-Language

Is connected to

-Actions-Language-Objects-Job function-Behavior-Environment

Might include

All combined together =Unique data and information

-Gathered-Ranked-Shared-Discussed-Feedback-Mapped-Structured-Tagged

Do’s and don’ts An applicationArticlesE-mailsSocial MediaBusiness gifts

Data can be resharedin different new shapes like:

Thanks to usersand community

INFORMATION AVAILABLEONLY FOR USERS

Stakeholders

Post needscontent and context



Man or Woman

NETWORK

SuppliersPeople in different social layerscan give useful various information

QUESTION

-At home-At work

SOCIAL MEDIA

CONCEPTUAL MODEL

27

• On the first pages you will find database models of the platform

• On the pages after that you will see some screens of the database models while using the website

Websites prototypes, inside and outside

MANGURU DATABASE MODELHOW WILL EVERYTHING BE LINKED WHEN MAKING A POST?

DATABASE MODEL

Post (do’s and don’ts)

· Category2post_ID (Pri. Key)· User_ID (Foreign Key)· Regio_ID (Foreign Key) Country_ID (Foreign Key)· Category_ID (Foreign Key)· Post_Type · Title· Text· Description· Tags· Share· Location (map)· Ranking· Comment· Creation_Date· Flag

Region

· Region _ID (Primary Key)· Country_ID (Foreign Key)· Name· Description

Country

· Country_ID (Primary Key)· Title· Flag· Description

Tags

· Tag _ID (Primary Key)· Name· Creation_Date

Tag_Post (relation tabel)

· Tag _ID (Primary Key)· Post_ID (Foreign Key)

Post_Type

· Posttype _ID (Primary Key)· Action/function Do Don’t Industry Question

Comment

· Comment _ID (Primary Key)· Post_ID (Foreign Key)· Description· Creation_Date

Category

· Category _ID (Primary Key)· Post_ID (Foreign Key)· Title· TextUser

· User _ID (Primary Key)· Name· Country· Job Function· Website· E-mail· Connect (social media)· About

Ranking

· Ranking _ID (Primary Key)· Post_ID (Foreign Key)· Ranking_type· Creation_Date

Location

· Location_ID (Primary Key)· Country_ID (Foreign Key)· Region_ID (Foreign Key)· Title· Description· Google maps

Share

· Share_ID (Primary Key)· Post_ID (Foreign Key)· Facebook· Linkedin· Twitter

Flag

· Flag_ID (Primary Key)· Post_ID (Foreign Key)· Message· Notification

Category2Post

· Category _ID (Primary Key)· Post_ID

28

29

A POSTED MANNER OR QUESTION HAS THE FOLLOWING OPTIONS

MANNER OR

QUESTIONPOST

DATABASE

SHARE

USER

RANK

ADD TAGS

MAP

FLAGADD COMMENT

ADD LINK

Get interaction

Add weblink

Follow manner/questionand receive updates

FacebookTwitter

Linkedin

Replies are linked to manner/question

Manner/questionlinked to his name Add location/add region

Add name tags like:Religion, Ethnic group, Environment,

Job, Language, Locations etc.

Rate this manner

Is this manner of valueand did it help you?

CONCEPTUAL MODEL

ADD TIPCompany can add their

link if they have productsrelated to manner. Thinkof a webshop or service

30

Add

Sub categories

DATABASE MODEL OF ADD BUTTONHow to add a post and what are the options?

DATABASE MODEL

To let users add a post they need to click on the button add

Before the post menu will bedisplayed the user needs tomake some selections first.

Country, region and catagory

Country

Region

Catagory

Add Title

Add Text

Add Tags

Post

These are the main catagories the usercan choose from. Behind each catagory

are a set of sub categories

After the user selected a main catagory he can now choose what kind of sub categoriesbelongs best to the post he wants to make

After these selections are madethe user can now start composing

his post by filling in these items

Meeting and greeting

Entering a building

Exchanging objects

Building up relations

Meetings and negotiations

Conversation manners

Image

Appearance

When having a meal

Saying goodbye

Business laws

31

Do’s en Don’ts

Country

Region

Catagory

DATABASE MODEL OF SEARCH DO’S AND DON’TSHow to search do’s and don’ts and what is linked to it?

DATABASE MODEL

People logged in to the websiteclick on the do’s and don’ts button

Before anything is displayedthen need to choose their

county, region and category

These are the main categoriesthey can choose from

After a main catagory is selectedThe sub categories are displayedAfter the user makes his choice

the do’s and don’ts will be displayed.

Results displayedSub categories


Entering a building

Exchanging objects




Image

Appearance

When having a meal

Saying goodbye

Business laws

32

Image(reputation,andhowtomakeyourselflookgood)

- Behaviour (Serious and Humble, no arrogance)- Greeting by title/job function- Achievements (mention your study, prizes, titles)- Respect (how to show it)- Four types of ‘faces’ liu mianzi “grant face; give a chance to regain lost honor”, shi mianzi “lose face”, zheng mianzi “fight for face”, gei mianzi “give face; show respect.”- Guanxi

Appearance(howtodressyourselfindifferentoccasions)

- Dress code (what to wear on what occasion) - Face expression (smile, eye contact but don’t stare)- Posture/gestures (how to act)- Accessories (jewellery etc.)

Platformcategories 1/3


- Purpose of meeting (know why you have a meeting, but don’t be direct about it)- Greeting process (Handshake, mean it, Don’t kneel down when you greet a Chinese, only for dead people, praying god)- Sense of humor- Language basics- Non-Verbal Communication- Posture - Face expression

Enteringabuilding(house/company/restaurant)

- Greeting (greeting owner)- Remember name (surname, job function)- Handshake (no other body contact, like kissing)- Physical environment (which location)

33

Exchangingobjects/givingagift

- Business card (first meeting)- Gifts (after you know someone better), Unwrapping directly (yes or no), don’t give money as a gift, Always give your gift even if refused- Objects- Receiving (To give or accept with 2 hands)- Giving (Give or accept with 2 hands)

Buildinguprelationships

- Attitude (be serious), No rushing, take your time- Go out together (Getting drunk, nights out)- Buy someone a meal- Impress your guest (good meal, or gift, or your personal skills and qualities)- Confucianism- At the office

Platformcategories 2/3

Meetingsandnegotiations(theprocessofdoingbusinesswithChinese)

- Privacy (Keep private and business separated as much as possible), Try not to blame someone, No bad language, - Appearance (Try not to mention someone’s appearance like bald, strange clothes, fat etc.)- Posture/body language- Contact manners- Preparations (before an actual meeting, what to do?)- Environment- Non-Verbal Communication

34

Conversationmanners/habits

- Manners (Don’t cut off while people talk, Try to respect each other’s topics)- Conversation topics (what to talk about)- Avoid several topics (what not to talk about, Tibet and Taiwan)- Posture/gesture- Tone of voice- Face expression- Language basics- Non-Verbal Communication

Whenhavingameal

- Chopsticks- Hygiene standards- Table manners- Eating/dining manners (Don’t talk while eating)- Interaction on location (Tipping, Cheering, raise glas etc.)

Platformcategories 3/3- Popular dishes- Environment (choice of location, Restaurant manners)

Sayinggoodbye(whengoinghome,orleavingameeting)

- Appreciation (Thank your host and show your appreciation)- Language basics- Posture- Non-verbal communication- Face expression- Expectations (Represent your objects, and ex press your long-term expectation)

Chinesebusinesslaws(BySophieMao)

- Tips and tricks business in China- Chinese business Facts en rules

Community

DATABASE MODEL OF COMMUNITYHow to make a post on community and what are the options?

DATABASE MODEL

Discussion Jobs Meeting Projects

Add Post

View community

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Add Title

Add Text

Add Tags

Add Country

Add Region

Add Catagory

Make Post

After clicking on the communitybutton the user will see the recent

posts. He can then choose to add a post himself. Or interact

in the community

If the user decided he does not wat to post he can close the post window

After choosing the maincatagories the user needsto fill in the data and then

post the message

35

36

Statistics

DATABASE MODEL OF STATISTICSWhat does the statistics consist of and how do they work?

DATABASE MODEL

Popular do’s

Popular don’ts

Popular locations

Best ranked

Best commented

Popular tags

Country

Region

Catagory

Popular questions

List is shown

List is shown

List is shown

List is shown

Tag cloud is shown

Map is shown

List is shown


Entering a building

Exchanging objects




Image

Appearance

When having a meal

Saying goodbye

Business laws

When a user needs statistics he first needs to make a few filter options. Choose a country, region and main category.

After that the statistic options are displayed

37

Platformscreenshots 1/8

PLAY INTRO

MANNERS COMMUNITY USAGE

SHAREINTERACTRESPECTCONNECT.Manguru is an online platform that allows users to find do’s and don’ts of each country. Making a good impression has never been this fast and easy!

WHAT MEMBERSSAY:Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”

Marco de Groen, Holland“Lorem ipsum dolor sit amet, vitae elit dui, facilisis vel dapibus a cursus pede ut.”




© 2012 MANGURU

CONNECT WITH MANGURUBROWSE MANGURU GENERAL INFORMATION MANGURU

Do’s and don’tsAddCommunityLogin

HelpGuidelinesTerms of usePrivacy policy

About usContactPublicationsNews

Follow us on Twitter

Follow us on Facebook

Read out blog

Do’s and don’ts Add CommunitySIGN UP LOGIN

Manguru your guide inbusiness manners do’s and don’ts.

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity LoginLoginAboutAbout

© 2012 MANGURU







Read out blog

Sign upMembers, log in

Your full name

Will not be visible

Your email

We won’t share your email address

Username

Password

SexMale

Date of birth1 1986January

CountryNetherlands

ZIP code

By clicking the “Sign up” or “Sign up using Facebook or Linkedin” buttonsbelow, you agree to Cultural Treasures Terms of Service

SIGN UP

LoginLoginAboutAbout

Search

Do’s and Don’tsDo’s and Don’ts CommunityCommunity

38


© 2012 MANGURU







Read out blog

LoginLoginAboutAbout

Log inNot a member yet? Please sign up

Email address:

Password:

Forgot your password?

LOGIN

ORLog in to Manguru with Facebook or Linkedin

Remember me on this computer

Search


© 2012 MANGURU







Read out blog

Marco Marco AboutAbout

Do’s and don’ts Add Community Statistics

GO!

Country

Region

Main category

Step 1 : Confirm your country location

Step 2 : Choose the region you are going or in

Step 3 : Choose a main category of manners

Get your do’s and don’ts in 3 easy steps!

Search


Sub categoryStep 4 : Choose a sub category that belongs to the main category

39


© 2012 MANGURU







Read out blog



Search


Country

Region

Main category

Choose the country or origin

Choose the region of origin

Choose a main category that suits the best

Contribute to this platform, add your own!

TYPE YOUR DO,DON’T OR QUESTIONHERE... (MAX. 200 WORDS)

TYPE A TITLE...

DON’T

Hokkiens Dining Directors

Add a tag and press Enter

POST!USER: MARCO DE GROEN

What kind of post would you like to make?

Type a title and text, add related tags and post!

What type of manner or question is it?

Sub categoryStep 4 : Choose a sub category that suits the manner best

INFORMALFORMAL

DO

© 2012 MANGURU







Read out blog



What is Manguru?About.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus massa nunc, volutpat ac lobortis eget, congue sed urna. Maecenas nisl sem, sagittis vitae bibendum et, viverra a nulla. Phasellus adipiscing semper dolor, et eleifend urna consectetur eget. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Sed in ligula sed nibh ullamcorper ornare at sed velit. Sed feugiat lectus ut urna dignissim interdum. Vivamus vel ligula vitae dui sodales posuere. Quisque metus turpis, porta vel convallis sit amet, consectetur a lectus.

About

Contact

Publications

News

Help

Guidelines

Terms of use

Privacy policy

Search


40


© 2012 MANGURU







Read out blog



Edit ProfileEdit Profile

Activity

Statistics

Flags

Moderators

Invite others

Search


Change PasswordPassword

Email [email protected]

Full name Marco de Groen

Username MARCO DE GROEN

Gender Male

Date of birth 1 January 1986

Country Holland

ZIP Code 4708 EJ

Website www.marcodegroen.com

About me Max. 200 words

ConnectLinkedin Link to Linkedin

ConnectFacebook Link to Facebook

ConnectTwitter Link to Twitter

Delete AccountDelete Your account will be deleted!

Save Profile

© 2012 MANGURU







Read out blog



I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>

10Comments

15Shares

4Tags

Comment Share Map Add Tags Rank


10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags


Search


MAKE POST

CLOSE

41


© 2012 MANGURU







Read out blog




10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags


Search


Discussion Job Meeting Project

TYPE YOUR DO,DON’T OR QUESTIONHERE... (MAX. 200 WORDS)

TYPE A TITLE...

Hokkiens Dining Directors


POST!USER: MARCO DE GROEN

Hokkiens

Choose you type of post, fill in the data and post!

© 2012 MANGURU







Read out blog



GO!

Country

Region

Catagory

Step 1 : Of which country would you like to get statistics?

Step 2 : Choose the region that you want

Step 3 : Choose a catagory that you want

Accurate statistics in 4 easy steps!

Search


Best ratedStep 4 : Choose a type of statistics

USER: MARCO DE GROEN

42


© 2012 MANGURU







Read out blog



Search


Search: China > Hongkong > Greeting someone >

I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>

10Comments

15Shares

4Tags

I have a hard question about howChinese like to communicate

10Comments

15Shares

4Tags

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>

I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>

10Comments

15Shares

4Tags

I have a hard question about howChinese like to communicate

10Comments

15Shares

4Tags

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volut-pat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque,i vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Click for more >>

Filters: Formal Informal By ranking Moderator choice

© 2012 MANGURU







Read out blog



Search


Items: DO DON’T QUESTIONINDUSTRY Search: China > Hongkong > Greeting someone


10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags



10Comments

15Shares

4Tags


Marco de GroenUser:

I have a hard question about howChinese like to communicateLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed inter-dum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit

10Comments

15Shares

4Tags

China > Shanghai > Greeting someone

Location: China > Shanghai

Directors


Directors Directors

Directors Directors Directors

Tags: Most popularChina

ShanghaiHotelsMeal

Dinner

Chinese

Mandarin

RespectPower

Owner TraditionStatus

Comments: interact with each otherRank: What do you think?Is this post useful?

Do you find it reliable?

How valuable is it?

Marco de Groen This is very useful!

Marco de Groen Do you think so? i dont know

Marco de Groen Yes it sure is, I tried it!

43


© 2012 MANGURU







Read out blog



Search


Statistics: DO DON’T QUESTION MAP Search: China > Hongkong > Greeting someoneTAGSTREND

Most popular do’s in: China > Hongkong > Greeting someone

1

2

3

4

5

6

7

8

9

10

How to bow your body...

Ok to wave your hands?

Different age different...

Pointing at someone

Yelling is not a problem

How to bow your body...

Ok to wave your hands?

Different age different...

Pointing at someone

Yelling is not a problem

© 2012 MANGURU







Read out blog



Search


Statistics: DO DON’T QUESTION MAP Search: China > Hongkong > Greeting someoneTAGSTREND

Most popular do’s in: China > Hongkong > Greeting someone

1 How to bow your body when you greet someone elder then youLorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales scelerisque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas viverra volutpat sapien et facilisis. Aliquam erat volutpat. Cras congue, orci volutpat sodales sceler-isque, ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit ante lectus dignissim turpis, non fringilla mauris nisl interdum enim. Sed interdum, dui vitae tincidunt rhoncus, leo enim eleifend lectus, nec rhoncus velit

Top TagTop Location Tip Top Rank

HongkongChinatown

GreetingElders

BookHow to greet

Valuable Go back

44

Platformasresponsivewebsite

48

Manguru=Manners=Culture=

• Education • Development • History and future • Identity • Knowledge • Way of life

Importanceofthisplatform

• Pride • Life • Independence • Image • Innovation • Connection

46

Give users a good preparation (guide them) before doing business in China with Chinese

Primarygoalofthisproject

SubgoalofthisplatformTo get a cultural heritage that has unique information, that is structured and mapped thanks to the users who generated the content themselves. And achieve the 2 main question points when I started this project

• How to let people post on a online platform?

• How to let people see each others culture through each others eyes?

47

Where to promote it?

• Airports, where business people from all over the world hang out (Schiphol Airport in Holland as example)

• Embassy’s of China and Holland

• Cultural events related to China or Holland

• Social media! Twitter, Facebook and Linkedin

• Business meetings or conferences

• Online groups and communities

By promoting the platform on these places business people and experts will be contacted in every possible way. This so a wide variety of business users will visit the platform.

Promotion strategy

48

Digintosocialmediaanditsstrengths Creating profiles and interact with business people online to draw them to the platform. React on their questions and manner related posts on Twitter and Facebook. But also by making a Linkedin group so business people are more easy to find and connect to.The social media will be: Twitter, Facebook and Linkedin The campaign With this campaign I want to provoke Dutch business people who are active and China, but also Chinese experts and natives. I hope to pursue them to set things straight and come to visit the platform. The idea is to show a manner, or to mention something about a culture which is absolutely not true. In this way I want to give people the feeling that they have to set things straight or correct this issue about their culture. By showing the link to the platform people will get the chance to react on the manner at the platform and share their true story and vision. When they visit the website they will see more manners and questions and I hope this will trigger theme to keep visit this platform. This campaign can be promoted at the following places: • Airports: For now Schiphol Airport in Holland • Embassy’s of China and Holland • Cultural events • Business meetings or conferences • Online groups and communities

How to promote it?

MANGURU CAMPAIGN PLANSLOGAN: THIS IS HOW WE DO BUSINESS! OR NOT?GOAL: GET BUSINESS PEOPLE TO VISIT MANGURU AND POST THEIR MANNERS OR QUESTIONS, GENERATE MORE TRAFFICAND TO LET THEM CORRECT THE WRONG MANNERS SHOWN IN THE CAMPAIGN

STRATEGY: PROVOKE PEOPLE WITH COMPLETELY WRONG MANNERS AND DARE THEME TO SET THINGS STRAIGHT ON MANGURUTHIS CAMPAIGN WILL CONSIST OF ONLINE MARKETING AND PRINT MARKETING WITH DIRECT APPROACH

PRE-CAMPAIGN FASE

THE CAMPAIGN

FINISHING TOUCH

CAMPAIGN PRODUCTS

• ONLINE MEDIA• SOCIAL MEDIA• PRINTMEDIA• DIRECT MAIL

First contact professionalsand experts to join the platform

Contact sponsors with the campaignand the experts together

Make social media profileswhere people can aks questions

Make and print poster promo’s

Campaign starts at airportSchiphol and Hongkongwith the posters

The QR codes will directlysend people to the platformwhere they can comment.

Social media profiles startintense contact with people online

Embassy’s, cultural events, and online groups are contacted with the campaign

Invitations to the website are made online.Online banners and promo’s are shown

People can add data and comments to the mannerson a special created page

People are being informed on social media about the progress on the manners

Video’s of new popularmanners can be filmed and put on youtube for promotion

Data received from the campaignwill be visualised to infographicsand a new do’s and don’ts lists

New poster promo’s of theoutcome from the campaignare shown in the airports

1 2 3 4

CAMPAIGN MODEL

The platform is filled with dataprovided by experts

Posters have QR codesthat link to the platform

50

Campaignexample

51

CampaignexampleSchipholAirport

QR code to Manguru Each manner displayed on the airport will have an QR code that will re-direct people to the Manguru website. In this way a direct connection to the platform is made.

52

Mangururevenuemodel

WHO WHAT HOW

REVENUE MODEL

KNOWLEDGE,UNDERSTANDING

PROFITS

PERSONALIMAGE PROFIT

NETWORKPROFITS

(WORK OPPORT.)

CULTURE PROFITS

(HERITAGE)

REVENUE MODEL

MANGURU

USER

EXPERTS

NATIVES

ADVERTISERS

SERVICE/SPACE

DO’S AND DON’TS

KNOWLEDGE

KNOWLEDGE

ACCURATEADVERTISING

PLATFORM

SEARCHINGON MANGURU

POSTINGON MANGURU

POSTINGON MANGURU

ADS ONMANGURU

MONEYPROFITS

USER PAYSFOR EACH

DOWNLOAD

MONEY GOES TOEXPERTS AND

NATIVES

ADVERTIZINGMONEY

MONEY GOESTO MANGURU

PROFITS PROFITS

53

Marco de Groen Ekenberg 53 4708 EJ Roosendaal

E-mail: [email protected]: www.marcodegroen.com Mobile: +31 (0)6 50 49 53 31

Concept and creation

Manguru bidbook 4.0

Design

chinese business manners

chinese manners

business manners dos

related manners

category of manners

rich of manners

lot of manners

mangurudoing business