LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training “INDEPTH UNDERSTANDING OF LADIES WESTERN SECTION ALONG WITH SALES ANALYSIS” at Pantaloons Retail (India) Ltd, BHUBANESWAR Submittedto Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: MANASWINI DASH Reg. No.10901617 1 | Page
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LOVELY PROFESSIONAL UNIVERSITYDEPARTMENT OF MANAGEMENT
Report on Summer Training
“INDEPTH UNDERSTANDING OF LADIES WESTERN SECTION ALONG WITH SALES ANALYSIS” at
Pantaloons Retail (India) Ltd, BHUBANESWAR
Submittedto Lovely Professional University
In partial fulfillment of theRequirements for the award of Degree of
Master of Business Administration
Submitted by:MANASWINI DASH Reg. No.10901617
DEPARTMENT OF MANAGEMENTLOVELY PROFESSIONAL UNIVERSITY
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PHAGWARA
Declaration
Hereby I declare that this project titled “INDEPTH UNDERSTANDING OF LADIES
WESTERN SECTION ALONG WITH SALES ANALYSIS” at Pantaloon , Bhubaneswar is an
original work and this work has not been submitted earlier to ‘LOVEY SCHOOL OF
MANAGEMENT’ or elsewhere in any form. The project work was carried during 16 th May to 3th
August at Pantaloon , BBSR.
Manaswini Dash
ACKNOWLEDGEMENT
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I acknowledge my indebt ness to my DM Mr. ayushman ray and who has given me the wonderful opportunity of doing my summer internship project in pantaloon, BBSR.
First of all I express my sincere gratitude and profound thankfulness to my Faculty guide Prof. Pratish srivastav for his valuable advice and sincere guidance through out preparation of this dissertation.
At last I also thank to all of my co friends of LSM for their co-operation.
I am above all very above all very grateful to god for his manifold blessings in this endeavor of mine.
Manaswini dash
EXECUTIVE SUMMARY
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• The selling of goods to consumers; usually in small quantities and not for resale.• Retail is the acid test of interaction between consumer and product.
Here this two definition of retail is explained what is the actual base of a retail industry. It is nothing except sale of goods. So for a good retailer inventory is the primary weapons for attack on the competitor in the same target area. It is quite possible that money doesn’t matter for selling huge quantity. Because first thing is that; it is a growing market and there is room for every one. Second thing is that the small business have there own strategic attributes or competitive advantages. So only one thing is that, to identify the people requirement at the right time at the right place is one of the competitive advantages for a retail industry.
“Being a fresher, I was excited right from the beginning about my summer experience. The experience was so different from what we are taught in a conventional classroom. Interacting with people from the organization and outside was very enlightening. Every point of contact was an immense source of value additions. That was an opportunity to get an exposure into real life business practices. Getting work done from people was the greatest challenge and the best learning experience I had.
This project was started with the aim of understanding the store operation. After that the sale and to find out the square feet contribution of the section is assigned to me for study. I am enjoying a lot, actually in a retail store, display is a more important one. It may attract the customer or escape the customer from the store.
The basic objective of the study was total sale of the section and to know the contribution of one section to the entire store. This project was carried out in Pantaloons, Bhubaneswar. Under the guidance of the Marketing Manager and my respected faculty guide, Institute of business & computer studies. I tried my level best to provide a wide coverage on the specific subject field.
For this purpose I have divided the research work into four parts. Part one consists of introduction part which includes retail space ,Govt. policy, organizational characteristics chain stores ,company background ,future group, awards, company vision, core values . The second part consists of on the job training, learning from CSD ,SHARE WITH US, exchange policy. The third part consists of the detail description of Pantaloons ,BBSR and my section & my project work .Basically it consists of
Pantaloons description Ladies western section description Sales analysis of depot section Square foot analysis of ladies western section
Fourth part consists of conclusion and recommendation &bibliography part.
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CertificatepREFACE
As MBA Degree requires equal attention, practical as well as theoretical aspect of the business,
various problems are to be dealt within these courses, that is why Industrial Training is there to
give deep as well as through knowledge of the business dealings.
I have attempted to live up these requisites while preparing this Project Report. It is part of
professional courses. With the help of this project we can able to understand the deep knowledge
about the specific topic.
During my project work I observed some the aspect of dealing with vendors and innovative
strategies of company to attract new and retain existing consumers.
It is hoped that this report meets the given expectations and various requirement of the project.
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CONTENTS
ChapterParticulars Page No.No.
1 INTRODUCTIONIntroduction……………………………………………….10
OBJECTIVES…………………………………………………………21
2Profile of Pantaloons
COMPANY PROFILE………………………………………………..22Future Group is in The line of business………………………………..26Awards…………………………………………………………………27 Major Milestones………………………………………………………30Customer Service Desk (CSD)………………………………………..34About Pantaloons, Bhubaneswar………………………………………44 Layout………………………………………………………………….47SWOT analysis…………………………………………………………52
3 The Ladies Western Section……………………………...56
4SALES ANALYSIS OF DEPOT SECTION…………...63
5 Recommendation and Conclusion…………………80
6 Bibliography………………………………………...81
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Chapter – I
Introduction andDesign of the Study
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INTRODUCTION
ABOUT RETAIL
Retail is the second-largest industry in the WORLD both in number of establishments and number of employees. The U.S. retail industry generates $3.8 trillion in retail sales annually, approximately $11,690 per capita. The retail sector is also one of the largest worldwide.
Wal-Mart is the world's largest retailer and the world's largest company with more than $256
billion (USD) in sales annually. Wal-Mart employs more than 1 million associates in the United
States and more than 300,000 internationally. The second largest retailer in the world is France's
Carrefour.
RETAIL IN INDIA
India sometimes has been called a nation of shopkeepers. India has topped the AT Kearney’s annual Global Retail Development Index (GRDI) for the third consecutive year, maintaining its position as the most attractive market for retail investment.
The Indian retail market -- one of India's fastest growing industries -- is expected to grow
from US$ 350 billion to US$ 427 billion by 2010. According to Euro monitor International, the
Indian Retail market will grow in value terms by a total of 39.6 per cent between 2006 and 2011,
averaging growth of almost 7 per cent a year.
Modern retail accounts for about 4 per cent of the total retail market in India. This share is
expected to increase to about 15 -20 per cent with the entry of a number of corporate into the
segment. Modern retail formats have grown by 25-30 per cent in India in the last year and could
International. Given the attractiveness of the Indian retail sector, foreign retailers like Wal-
Mart, Carrefour SA (Europe's largest retailer) and Tesco Plc( the UK's largest retailer)
were keen to enter this growing market, despite the Indian retail sector being closed to foreign
direct investment (FDI). In February 2006, the Indian Government had announced its decision to
allow FDI of upto 51% in single brand retailing. In the last few years, Indians have gone through
a dramatic transformation in lifestyle by moving from traditional spending on food, groceries and
clothing to lifestyle categories that deliver better quality and taste. Modern retailing satisfies
rising demand for such goods and services with many players entering the bandwagon in an
attempt to tap greater opportunities. According to the 'Global Retail Development Index (GRDI)
2006' by the management consulting firm 'A.T. Kearney', India has retained it's topmost position
in the annual study of investment attractiveness among 30 emerging markets.
RETAIL SPACE
Retailers in India are the most aggressive in Asia in expanding their businesses, thus creating a
huge demand for real estate. Their preferred means of expansion is to increase the number of
outlets in a city, and also expand to other regions, revealed the Jones Lang LaSalle third annual
Retailer Sentiment Survey-Asia.
Driven by changing lifestyles, strong income growth and favorable demographic patterns,
Indian retail is expanding at a rapid pace. The country may have 600 new shopping centers by
2010. Mall space, from a meager one million square feet in 2002, is expected to touch 40 million
square feet by end-2007 and an estimated 60 million square feet by end-2008.
FORECAST TOTAL RETAIL SALES
Retail sales (in real terms) are predicted to rise more rapidly than consumer expenditure during
2003-2008. The forecast growth in real retail sales during 2003-2008 is 8.3% per year (compared
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with 7.1% for consumer expenditure). Inevitably, modernisation of the Indian retail sector will
be reflected in rapid growth in sales of supermarkets, department stores and hypermarkets. This
is because of the growing preference of the affluent and upper middle classes for shopping at
these types of retail stores, given the conveniences they offer such as shopping ambience, variety
and a single-point source for purchases. Hence, sales from these large format stores are predicted
to expand at growth rates ranging from 24% to 49% per year during 2003-2008. However, such
rapid growth is from a small base. Hence, they will continue to account for only a small share of
total retail sales in 2008.
LUXURY BRANDS
With consumers for luxury goods more in numbers than adult population of several
countries, many luxury brands have been attracted to set up shops in India to tap the growing
market. Many companies such as Bang &Olufsen, Escada, Brioni, Chanel, Louis Vuitton,
Versace, Fendi, Valentino, and Swarovski among others have already opened shops in the
country.
According to the India Luxury Trends 2006, prepared by KSA Technopak, consumer base in
this segment is expected to treble by 2010.
KIDS' RETAIL
When it comes to Indian children, retailers are busy bonding -- and branding:
Monalisa, the Versace of kids, is coming to India.
Global lifestyle brand Nautica is bringing Nautica Kids.
International brand Zapp tied up with Raymond to foray into kids'apparel.
Disney launched exclusive chains which stock character-based stationery.
Pantaloon's joint venture with Gini&Jony will set up a retail chain to market kids'
apparel.
Swiss kidswear brand Milou is collaborating with Tirupur-based Sreeja Hosieries.
Turner International India Pvt Ltd. will launch Cartoon Network Townsville and Planet
POGO -- two theme parks designed around its channels -- in the National Capital Region.
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Sahara One Television has signed a Memorandum of Understanding to source content
from Spacetoon Media Group, Middle East's largest kids' entertainment brand for
animation and live action content.
RETAILGLOBAL SCENARIO
In the year 2000 the global retail market was 8144.2billion$ and during the year 2009 it will be
around12104.00billion$.The united state of America dominates the world retail market and
accounts for32.3% of the global retailing group. Europe generates30.8%,Asia pacific25.6% and
the rest of the world11.20%.In the world Wal-Mart is regarded as the top retailer having different
format. following table shows 15 largest retailer of the world.
Corporation
Wal-mart
Carrefour
Home depot
Metro
Royal a hold
Tesco
Kroger
Target
Costco
Albert sons
Aeon
Wal Green
GroupeAuchan
Lowe’s
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Sears roebuck
The significance of retail is important not only for the reason that it contributes towards various
economy but also for the fact that it contributes towards the employment also. In country like
India where retail is a new concept also we can find6-7% of the employment
Share of retailing in total employment in selected country:
Country Share of retail in total employment
India 6-7%China 6%Poland 12%Brazil 15%U.S.A 11.7Korea 18%U.K 11%Malaysia 7%
The world’s biggest employer:
Global rank Retailer Number of employee1 Wal-mart 17 00 000314 McDonald’s 43800022 Carrefour 43000082 Target 29200067 Kroger 28900034 Home depot 273000132 Sears Roebuck 24700054 Tesco 242980
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105 Albert sons 24100042 Metro 208616
OBJECTIVES :
To study the awareness of local people regarding retailing
find out the shopping behavior of the people
To understand the needs of the customers and what they are expect from a retail store .
To know about customer perception regarding a big store.
To find out in which criteria customers are connected to a store.
To know their monthly expenditure on different product category.
Which brand achieve the sales target?
How to increase the sales of ladies western?
To refilling the products in right time.
Focuses lights on each brand clearily.
Chapter – 2
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Profile of Pantaloons
COMPANY PROFILE
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PANTALOON RETAIL (INDIA) LIMITED
Pantaloon Retail (India) Limited is India’s leading retailer with a turnover of Rs. 2500 crore
(US$242 million) for the financial year ended June 2006. The company has a retail presence
across various segments including food, fashion and footwear, home solutions and consumer
electronics, books and music, wellness and beauty, general merchandise, telecom and IT, E-
tailing, leisure and entertainment and financial products and services.
The company operates multiple retail formats catering to a wide cross-section of the Indian
society. In the Lifestyle retailing segment it has Pantaloons (department store), Central (seamless
malls), Blue Sky (fashion accessories) and ALL (fashion apparel for plus size individuals). The
company’s value retailing ventures include Big Bazaar (hypermarket), Food Bazaar
(supermarket) and Fashion Station (popular fashion).
Headquartered in Mumbai (Bombay), the company operates through 5 million sqft of retail
space and has over 420 stores across 25 cities in the country. Till date, PRIL has secured about
10 million sqft of retail space that will be operational by endof2008. PRIL employs over 12,000
people and has a customer base of over 12 croreIndians.
The company was incorporated on October 12, 1987 as Manz Wear Private Limited. It was
converted into a public limited company on September 20, 1991 and its name was subsequently
changed to Pantaloon Retail (India) Limited.
FUTURE GROUP
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Future Group is India’s leading business group that caters to the entire Indian consumption
space. Led by Mr. Kishore Biyani, the Future Group operates through six verticals: Retail,
Capital, Brands, Space, Media and Logistics. Pantaloon Retail (India) Limited is part of Future
Group, a diversified conglomerate with presence in multiple consumer-centric businesses. The
Future Group operates through six verticals: Future Retail, Future Capital, Future Brands, Future
Space, Future Media and Future Logistics.
Future Capital is the financial arm of the group and is involved in asset management (both
private equity and real estate funds) with plans to get into other financial services including
insurance, credit and other consumer related financial services.
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Board of Directors
Mr. Kishore Biyani
Managing Director
Kishore Biyani is the Chief Executive Officer of Future Group and Managing Director,
Pantaloon Retail India Ltd. He started off his entrepreneurial career with manufacturing and
distribution of branded men’s wear products. As the CEO of Future Group, Kishore Biyani leads
the group’s presence across the Indian consumption space.
Future Group is in The line of business
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LINE OF BUSINESS
FASHION
FOOD
HEALTH, BEAUTY & WELLNESS
HOME
COMMUNICATIONS
FINANCIALPRODUCTS
GENERALMERCHANDISE
LEISURE &ENTERTAINMENT
LIFESTYLE
&
VALUE
JOINT VENTURES & PARTNER COMPANIES
The company has a stake in Galaxy Entertainment that operates chains like Chamosa, Rain,
Lush, F123, Bowling Company, Sports Bar and Brew Bar.
It also has a stake in Planet Retail Holdings that owns the franchisee of brands like Marks &
Spencer, Guess, Debenhams, The Body Shop and Puma in India.
PRIL has entered into joint ventures with kids apparel manufacturer - Gini&Jony and Liberty
Shoes.
Pantaloon Industries owns a majority stake in Indus League that markets brands like Indigo
Nation, Scullers, Urban Yoga and Jealous.
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Pantaloon has own many awards for its Excellency in retail business. Some important awards
are-:
AWARDS:
2007
National Retail Federation Awards
International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd
The National Retail Federation is the world’s largest retail trade association with over 1.4 million
members in the US and across the world. Some of the past winners of the award include Metro
AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The
award was presented at the Retail’s Big Show held in January 2007 in New York.
World Retail Congress Awards
Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd.The inaugural World
Retail Congress held in Barcelona, Spain in March 2007 attracted over one thousand retail
professionals from over sixty countries. The awards were decided by a multinational Grand Jury.
Winners in other categories included Inditex, Mall of Emirates, Marks & Spencer and IKEA.
Hewitt Best Employers 2007
Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd.
Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best
employers in India, as part of its global initiative. It is based on CEO interview, People Practices
Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature
among the twenty-five best employers in India.
PC World Indian Website Awards
Best Indian Website In The Shopping Category - Futurebazaar.com
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PC World, a leading consumer technology magazine selected the best Indian websites in various
categories based on use of technology for delivering solutions, information being presented in an
intuitive and concise manner and overall experience aided by design.
Reader’s Digest Trusted Brands Platinum Awards
Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar
The Reader’s Digest awards are based on surveys done among consumers by independent
research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has
won this award.
2006
Retail Asia Pacific Top 500 Awards
Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd
Best Retailer in India – Pantaloon Retail (India) Ltd
The Retail Asia publication in association with EuroMonitor and KPMG honours the best
retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore
in October, 2006.
Asiamoney Awards
Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.
The Asiamoney publication conducts a poll among fund manages and investors and does a
quantitative analysis of financial performance to select best managed companies in Asian
countries.
Ernst & Young Entrepreneur of the Year Award
Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani
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Considered to be one of the most prestigious business awards in India, a jury comprising leading
names in Indian business selected the winners based on courage, creativity, passion, endurance
and vision.
CNBC Indian Business Leaders Awards
The First Generation Entrepreneur of the Year – Kishore Biyani
2005Images Retail Awards 2005
PRIL – Most admired retailer of the year
Food Bazaar - Retailer of the year (food and grocery)
Big Bazaar – Retailer of the year (value retailing)
Central – Retail launch of the year
Business Today selected PRIL among: Top 20 companies in India to watch in 2005 India’s most investor-friendly companies in the top 75 India’s biggest wealth creators in the top 100
2004
Images Retail Awards 2004
PRIL – Most admired retailer of the year
Food Bazaar - Retailer of the year (food and grocery)
Big Bazaar – Retailer of the year (value retailing)
Central – Retail launch of the year
Reid & Taylor and DLF Awards
PRIL – Retailer of the year
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2003
Indian Express Award
PRIL- Marketing excellence and excellence in brand building.
Major Milestones
1987: Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser,
India’s first formal trouser brand.
1991: Launch of BARE, the Indian jeans brand.
1992: Initial public offer (IPO) was made in the month of May.
1994: The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across
the nation. The company starts the distribution of branded garments through multi-brand retail
outlets across the nation.
1995: John Miller – Formal shirt brand launched.
1997: Pantaloons – India’s family store launched in Kolkata.
2001: Big Bazaar, ‘Is se sastaauracchakahinahin’ - India’s firsthypermarket chain launched.
2002: Food Bazaar, the supermarket chain is launched.
2004: Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless mall is
launched in Bangalore.
2005: Fashion Station - the popular fashion chain is launched All – ‘a little larger’ - exclusive
stores for plus-size individuals is launched.
2006: Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij
and Horizon and private equity fun.Indivision. Plans forays into insurance and consumer credit.
Product and services
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The delivery formats that belong to the company and its partners.
pantaloons
Central
Big Bazaar
Food Bazaar
Fashion Station
All
Chamois
Food Stop
Fuel
Books, Stationery and Music
Communications
Wellness
E-tailing
Home Solution Retail
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o HOME TOWN
o MELA
o STANDALONE FURNITURE
o E-ZONE
Indus league- Stores
o INDIGO/SCULERS/URBANYOGA
JV With liberty
o VALUE STORE
o LIFESTYLE STORE
Pantaloons
Today, a leader in Fashion...Pantaloons promises Fresh Fashion for the young and trendy
Over the last 10 years, Pantaloons has been known to create fashion trends.
Some of the milestones that Pantaloons has achieved over the years are:
2001– Pantaloons launches the sixth store and establishes its presence across all four
regions of the country
2003 – Pantaloons gets exclusive rights for official cricket merchandise for the ICC
World Cup
2004 - Pantaloons bags exclusive license in India for the international brand UMM
(Underground Music Movement) from ModaMusica, Italy.
2006 - BipashaBasu and Zayed Khan become celebrity endorsers.
2007 – Pantaloons becomes the title sponsor for Femina Miss India Contest; the
association will continue till 2009.
March 2007 - Launches 7 new stores in a single month, including the largest one - 80000
sq.ft at Kakurgachi, Kolkata.
August 2007 - The stores in Kolkata create a record in fashion retail by billing Rs. 3 Cr in
Non-repairable Defects in Electronic goods should be covered under the warranty
Repairable Defects in Electronic goods should be repaired under the service warranty
For high value / electronic merchandise, request the customer to break the seal of
package at the store and confirm the perfect condition of the merchandise Pre-Delivery
Inspection should be carried out for home delivery of high value merchandise.
Promotional products should be exchanged for the same products even if the scheme does
not exist any longer.
Merchandise should be exchanged even if it is brought from any of our chain store
Exchange should be done through a system’s inward or a manual documentation
Altered, Damaged, Used, Discounted and promotional Merchandise also can’t be
exchanged.
After sales services for watches, electronics, home appliance, telephone etc. will provided
by the authorized service centers of the manufacturers.
Sarees, Shoes and other items will not be exchanged unless returned in original
condition.
In case of repairable defect in Shoes, Spectacles, Electronic items, it will repaired and
not exchanged.
The big bazaar staff reserve the right to determine whether the goods have been damaged
or used
Merchandise should be returned to the store it was bought from or treated as per the Store
Manager’s discretion
Retailing affects every fact of life. Just think of how many contacts you have with
retailers when you eat meals, furnish your apartment, have your car fixed, and buy clothing for a
party or job interview. U.S. retail sales in 2001 were $3 trillion. These official statistics include
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only store and catalog sale; they don’t include other type of non-store retail sales, such as
Internet sale to consumers, TV home shopping, and sales of service to consumers such as movie
tickets, hotel rooms, and legal assistance. In 1997, there were 2889041 retail firms in the United
States.
Sales or the performance of the store can be measured in the following ways:
1. Gross Margin Return on Investment (GMROI) -
2. Measuring sales per square foot- This is calculated by dividing the total sale by total
square foot of selling space of the store. Such as a store generate 5 lakhs in a day and the
total selling space is 10000 square foot, then sales per square foot = 500000/10000= Rs
50 per square foot.
3. GMROF- Gross Margin Return on Footage is measuring the foot fall for a specific period
to the sale of a store in specific period. Total sales of a store divided by the total foot fall
in the store. For example, total sales of a store in a day is 500000 and total foot fall is
2000, then GMROF= 500000/2000=Rs 250 per foot fall.
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Monthly Sales Percent Distribution- This method is simplest method to analyse and plan the total
sales of a store that a store is going to achieve within a year. In the first initial stage of the plan
projects what percentage of the total sales is expected to be sold in each month, Such as 21
percentage of the six month sale is accepted to occur in April.
About Pantaloons, Bhubaneswar
SM : J. Narayan Pooja Panda
ASM : Rahul Nair
HR : Mekon Swain
Size : 58,000 sq. ft.
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Pantaloon Retail (India) Limited (PRIL) on Friday (12-10-2007) launched its second largest store of the country in Bhubaneswar near Trupti Filling Station at Sahid Nagar with the total floor area spreading across 58,000 square feet. The store adds a new dimension to life style retailing and houses a range of Pantaloons brands like John Miller, Lombard, Urbana, RIG, UMM, Koryo, Sensei, and many more with a total of 17 b0wn brands featuring different retail formats such as eZone, Depot, Gen M, Mela, Planet Sports, Blue Sky and Food Bazaar, the store was targeting high income groups including IT professionals in the city. This store at Bhubaneswar is the 35th unit spreading across 16 cities of the country. The company also introduced escalator in the store, which would be a first experience for many in the State. The store has four flours packed with latest models of electronic goods, sportswear, apparel and accessories including formats for plus sized men and women and watches and electronic goods. Pantaloons has signed actors Lara Dutta
and Bobby Deol to endorse its brand. All new advertisements and TVCs will henceforth feature the duo.
Its description is given below:
STORE LAYOUT:-
Ground floor :
Mela& gift article
Blue sky watches & sunglasses
Gen-M
Cosmetics & Fragrances
FineJwellery
Lingerie & Nightwear
ALL ( the plus size zone)
Women’s party wear.
Women’s young fashion
Women’s ethnic
Women’s formals
Women’s casuals
1stfloor :
Depot
Infant
Toys
Kidswear
Active wear
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Men’z party wear & ethnic
Men’z suits & blazers
Men’z casuals
Men’z formals
2ndfloor :
Men’z young fashion
Men’z active wear
Men’z accessories
eZone
Footwear
3rdfloor :
Café’ ( yet to open )
Food Bazaar
Gaming ( yet to open )
ON THE JOB TRAINING
To know consumer behaviors. To know different promotional schemes. To have practical knowledge of working in a retail organization. To have over all idea of visual display and merchandising. To have product knowledge. To apply the theoretical knowledge into practical field. To know human resource management To know about logistic and supply chain To know about store management To know about different motivational program.
To gain complete knowledge about the different sections of the store and how they
operate.
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To build the relationship with the new customers and to make sure that they are
satisfied with the product.
To maintain good relationship with the store employees.
To try and understand the needs of the customers and deliver them their desired
product.
To make the customer aware of the benefits of the product and convince them to buy
the product.
OFFERS GOING ON IN THE STORE DURING THE TRAINING PERIOD:-
Shop Rs 3000/- at Pantaloons and get a 7 pcs jog set worth Rs 749 at Rs.149.This offer is
known as Ticket Size Offer.
FASHION FRIDAY’S OFFER:-
1) Your 1 star Green Card has the power to get you a 5% discount.
2) Your 3 star green card gets you a 10% discount
3) Your 5 star green card gets you a 12.5% discount
4) Your 7 star green card gets you a 15% discount.
GREEN CARD:-
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Now Pantaloon Green Card is more powerful. When you shop with Green Card, you get
rewarded instantly.
Shop for any amount at pantloons and enroll for a green card.
1 star green card member gets Rs200/- gift voucher on enrolment.
3 star green card member gets a 5% discount.
5 star green card member gets a 7.5% discount .
7 star green card member gets a 10% discount.
SWOT analysis
Strength
Brand equity and early mover advantage; Entrepreneur led, professionally managed by an
experienced team; Project execution and operations capabilities; Vast range of lifestyle and value
retail products and services; Strong distribution and logistics network and supply chain; strong
distribution and logistics network, with our 21 distribution centers covering; and Large base of
customers and Strong focus on systems and processes; Retailing is a "technology-intensive"
industry. It is technology that will help the organized retailers to score over the unorganized
retailers. Successful organized retailers today work closely with their vendors to predict
consumer demand, shorten lead times, reduce inventory holding and ultimately save cost.
Example: Wal-Mart pioneered the concept of building competitive advantage through
distribution & information systems in the retailing industry. They introduced two innovative
logistics techniques, cross-docking and EDI (electronic data interchange). On an average a super
market stocks up to 5000 SKU's against a few hundred stocked with an average unorganized
retailer. It is the main sponsor in Femina Miss India. Strong management team Brand
recognition and reputation and Diversity and variety in products offered on the web (footwear,
apparel, sporting equipment etc.) Strong control over its own distribution channel.No bad
reputation like child labor or environment pollution.
Weakness
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Weaknesses found can be the opportunities of improvements. The No of outlets available in the
locations of pantaloons are very low. It does not have a strong presence everywhere. Promotional
Cost Vs Revenue Less Conversion level: Despite high footfalls, the conversion ratio has been
very low in the retail outlets in a mall as compared to the standalone counter parts. It is seen that
actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the other
hand, a high street store of retail chain has an average conversion of about 50-60%. As a result, a
stand-alone store has a ROI (return on investment) of 25-30%; in contrast the retail majors are
experiencing a ROI of 8-10%. Customer Loyalty: Retail chains are yet to settle down with the
proper merchandise mix for the mall outlets. Since the stand-alone outlets were established long
time back, so they have stabilized in terms of footfalls & merchandise mix and thus have a
higher customer loyalty base. High prices in some products E-retailing is limited
– limited variety of products available online direct sale to consumers is creating conflicts with
its own reseller’s online customer service not "helpful" or easy to find.
Opportunity
The Indian middle class is already 30 Crore& is projected to grow to over 60 Crore by 2010
making India one of the largest consumer markets of the world. The IMAGES-KSA projections
indicate that by 2015, India will have over 55 Crore people under the age of 20 - reflecting the
enormous opportunities possible in the kids and teens retailing segment. Organized retail is only
3% of the total retailing market in India. It is estimated to grow at the rate of 25-30% p.a. and
reach INR 1, 00,000 Crore by 2010. Percolating down- In India it has been found out that the
top 6 cities contribute for 66% of total organized retailing. While the metros have already been
exploited, the focus has now been shifted towards the tier-II cities. The 'retail boom', 85% of
which has so far been concentrated in the metros is beginning to percolate down to these smaller
cities and towns. The contribution of these tier-II cities to total organized retailing sales is
expected to grow to 20-25%. Rural Retailing: India's huge rural population has caught the eye of
the retailers looking for new areas of growth. ITC launched India's first rural mall "Chaupal
Saga" offering a diverse range of products from FMCG to electronic goods to automobiles,
attempting to provide farmers a one-stop destination for all their needs." Hariyali Bazar" is
started by DCM Sriram group which provides farm related inputs & services. The Godrej group
has launched the concept of 'agri-stores' named "Adhaar" which offers agricultural products such
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as fertilizers & animal feed along with the required knowledge for effective use of the same to
the farmers. Pepsi on the other hand is experimenting with the farmers of Punjab for growing the
right quality of tomato for its tomato purees & pastes.
Collaborate with other online retailers to offer its products Possibility of outsourcing the web
development and e-commerce to a third party developer new avenues for opening of outlets.
And Increase the promotional activities.
Threats
Increase in the Price of Raw materials Pantaloon strong reputation in the apparel industry
Identify the Threats - competitors activities More number of outlets of competitors available in
the surrounding If the unorganized retailers are put together, they are parallel to a large
supermarket with no or little overheads, high degree of flexibility in merchandise, display, prices
and turnover. Shopping Culture: Shopping culture has not developed in India as yet. Even now
malls are just a place to hang around with family and friends and largely confined to window-
shopping.
DISCUSSION ON TRAINING
ROLES AND RESPONSIBILITIES
The trainee roles & responsibilities include-
1. Check previous day's performances
Daily Sales Report(DSR), today's target.
Past Day's Performance and department target's.
2. Brief entries that day's target
Give individual target to the team members.
Share previous day's sales achievement with the team members.
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3. Check department's cleanliness
Shelves
Gap tables
Merchandise Stacking
Floor etc
4. Identify the stock vs sales
Identify fast moving and slow moving goods
Identify stock outs
5. Checking display area
Promotional area
Offer display and communication
Signage
Smooth customer circulation should be kept in mind
6. Observing the Customers
Taking problems of the customers to store manager notice by observing .
Issues fresh by customers at the time of store launch like price related issue, billing,
gifts, etc.
7. Doing the marketing activities
The trainee has done some marketing activities like promotional activities inside the
store and done some surveys on identifying the target areas to promote the store such as
individual houses, flats and schools.
8. Checking staff discipline
Uniform
Shoes
Attendance
Punctuality
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Ensure proper stock filling
9. Ensure all the stocks are properly tagged (hard tags & soft tags).
10. Ensure all damaged stock has been removed from the floor.
11. Check sufficiency on the floor.
12. Monitor Sales and services.
13. Training in Depot's department.
The trainee has undergone training in Depot's department and taken these
responsibilities in that department from opening the department to closing the
department.
DESCRIPTION OF LIVE EXPERIENCE
These are some of my live experiences and learning from the store:
As a trainee I gained enough experience particularly in relation to the initial efforts such
as floor designing, stores arrangement, selling counters, billing & delivery counters which
are the primary in fracture facilities to be in place for the take off, impressing the
customers.
I got a first hand experience of the desirable effect team work. An exposure to work with
the immediate superiors and experienced colleagues. And to learn the practical aspects of
retailing, face to face dealing with the customers.
I learnt that relationship marketing, the essence of the successful retailing is lesson to be
learned step by step and continuously everyday. Retailing provides this wonderful
opportunities of imbibing this vital quality of dealing with customers reaching up to their
expectations, as each customer leaves a clue that would please customers.
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Indeed the exposure at our companies retail outlets taught enough of the practical
marketing and sales essentials, which were further enhance with timely and on the spot
guidance rendered effectively by the supervisor on the floor.
The added advantage visibly felt by all trainee was their movement to retail outlets of the
company situated in various areas, which had widened their meeting customers at different
locations understanding the differences in the purchase preference.
The experience of using PT40 for checking the stock done successfully let in the evening
after close off business for four days was thrilling.
I Learnt many things from store such as:-
How offers and promotions are executed on floor to increase the sales.
How meetings are conducted successfully.
How to check daily sales and plan for targets, smooth handling of operation.
How to handle pressure in difficult situations,keep benchmarks and try to achieve that.
Understanding the organization and the store objectives, pool all resources
together to achieve those objectives. Preparing questionnaires and interacting with
customers with a great experience.
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CHAPTER-3
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The Ladies Western Section
Ladies Western Apps- it’s a vital part of a ladies dept. ladies youth segment are its target
customers.
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It consists of its Private Label Brands (PNT), Non Pantaloon Brands (NPT) and Indus
League Brands (IL).
Line of business-4
ALL Lee cooper LS fashion SIS
What you get – We started with the first floor where we spotted the complete range of women’s wear from various designers and brands, apart from cosmetics and perfumes. The women’s western wear collection here includes tunics, dresses, trousers, skirts and short tops priced approximately between Rs. 399 and Rs. 1,500. The designer and brand tags include names like Remanika, 109 F, All, RIG Basics, Scullers, Anna Belle and W among others. The ethnic wear brands include Rang Manch, Trishaa and Biba.
The ladies clothing range includes T-shirts, shirts and trousers in formals, semi-formals and casuals in western wear. The men’s brands and designer names include Lee, UMM (Underground Music Movement) . While there’s also a sports wear line consisting of tracks and shoes from Adidas, Nike, Ajile and Reebok there are denim brands like Lee Cooper, Jealous and Bare too.
BRANDS
PNT NPT INDUS LEAGUE
ALL AND SCULLERS
ANNABLLE 10GF JEALOUSRIG SWEET DREAM URBANYOGA
AJILE DREAMHONEY DAISY DEEUMM DREAMS
BARE DENIM ENAMORLEE COOPER/BLUE DIAMOND
LOVABLE
MOHENA TRIUMPH
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SECTION DETAILS
Total sq. ft.- 3409 sq.ft.
Sales contribution to the store-10%
Sales contribution to the core-12%
Green card contribution to the store –10%
Annabelle
Stories : Origami, On the Rocks, Kaleidoscope &Summerblush.
It has formals, casuals and party wears.
Top wear- career tops, evening dresses, evening top, t-shirt.
Sales analysis of a week has analysed in putting the sales amount in week format and then
analysed it through the bar chart. The ups and down shows the impact of normal day like
Tuesday -4.11 and high volume sales Saturday-5.85 with the offers of weekends. In the other
cases the sales are showing that the weeks affect in sales and side by side the purchase behavior
of the customer. The data about all the weeks were collected from the organizational system .
The data related to every week ,their target and respective achievement were collected in the
form of table and was analysed successfully.
TargetingTargeting customers is a way of improving the response rate to promotions. This involvesMeasuring the size and characteristics of the target audience and the response and behavior to various offers, and then using the data to improve the offer.A common technique for this is regression analysis, which is based on past behavior:•Identify customer purchasing characteristics or attributes•Score individuals according to the characteristics•Target the high scoring individuals in future promotionsCustomer characteristics are purchase related (e.g. frequency, average spends,Departments/products purchased, stores visited etc.) but can also be linked to lifestyle data.The high scoring individuals (i.e. those with common characteristics) are expected to yield a higher response rate.SegmentationSegmentation involves defining customer groups and devising separate marketing approaches to each group. Customers within a segment are as similar as possible and customers in different segments are most dissimilar. It is expected that customers in the same group will react to promotions in a similar way.Cluster analysis is a statistical technique for segmentation. This again relies upon identifying like characteristics, which can be lifestyle based but preferably uses purchasing data:•Identify customer purchasing characteristics or attributes•Divide into large number of segments•Reduce segments to a manageable number by combining segments with closeCharacteristics (nearest neighbor method)–Market to customers in same segmentThis technique enables appropriate and relevant offers to be made to customer groups, which builds stronger relationships since the marketing is more meaningful to the individual customers.Whereas there is every likelihood that in five years time most retailers will have a customer loyalty scheme of some form, it is important to carefully analyze the objectives and the benefits that are expected. And then to constantly review the benefits that is actually being achieved and refines the programme accordingly.In summary, you should only embark on such a system if one or more of the following is true:You can benefit from knowing your customers and they’re purchasing behavior
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You have an attractive proposition that is sustainable over the long termThere is a competitor threat emerging that can be defended by locking in your customersInto long term loyalty programmeYour competitors are implementing a scheme (?)It will retain your share of a declining market.
Sales prosess
Most business owners would like to focus all their energy on daily business operations and serving existing client demands. It's critical to your success, however, to focus on gaining new business from current and potential customers in order to grow and sustain your company.
The selling process has six key steps. Virtually every sales interaction will follow these steps, whether it lasts several minutes or several months:
1. Prospecting 2. Initial Contact 3. Sales Presentation 4. Handling Objections 5. Closing the Sale 6. Follow-Up and Service after the Sale
As you develop a sales process that is right for you and your business, here are some other pointers to keep in mind:
Continuously improve your sales skills, learn from others and stay open to new ideas. Be sincere about your desire to help the prospect. Making the sale should be your
secondary objective. This attitude will come through in every encounter and will help you build long-term relationships.
Contribute more than just your product. Provide industry news updates, creative ideas, and business advice as part of the service you offer.
Be direct with your communication. Beating around the bush only frustrates people. Answer all questions. Never patronize.
Enclose your business card with every letter and note. Thank people who refer prospects to you. If the referral results in business, send a small,
business-related thank-you gift also. Never lie. Don't badmouth the competition or say negative things about their clients.
Don't gossip. Don't overbook yourself so much that you don't have time to listen and be available to
your customer for their questions and comments
Sales strategy
People are your most important strategic advantage. If you look at other stores, for example, in a chain store environment all stores have similar if not the same layout, merchandise, tools, procedures, etc. The difference is the people.
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Capitalize on the activities you can measure; remember the adage “if it can not be measured, it can not be managed.”
Every day put some time aside (commuting time would be ideal) to think about ways and means regarding how to make your people more productive.
Take the best practices of the top sales associates and put them in place for everybody; the best demo, the best objection-handler, the best closer, and transfer those best practices to the whole sales team. Have the owners of these best practices train the others to do the same. You’ll find your 10% + sales increase just from this.
Sales performance is a function of sales skills + people skills + product knowledge + knowledge of the store environment (like knowing the inventory, being able to process customer inquiries and questions with speed and efficiency, etc.).
Your market and customers are constantly changing. Change is the only constant. What made you successful last year, may not work this year – you must constantly reevaluate your effectiveness. Stay ahead of the curve in terms of what’s happening in the retail world, particularly in your niche.
Retail Sales is a marathon, not a sprint… but you still have to keep your eyes on the first position and want to get up every morning on the run.
Don’t procrastinate if there is a decision to be made – make it. Get the facts and then make the decision. Ultimately a quick decision-maker will be ten decisions ahead of a slow decision-maker and that’s a competitive advantage.
Remember people pay attention to what the boss/head office pays attention to. Make sure you are in tune with business objectives/tactics and that you clearly understand them. If in doubt, this is a great conversation to have with your supervisor.
Listen to customers; learn to read between the lines. Do not assume you know what they are talking about, or complaining about. Look for quick solutions to customer issues. Make this a culture in the store(s).
Look at and examine your whole sales process. What is not working or can be improved drastically? Where can you increase the productivity/efficiency/effectiveness?
Whenever you are inundated with too many things to do (which is almost always) prioritize. What are the three things that provide the most leverage (most important for your sales performance), then forget to-do’s 4-10 because you’ll never get to them and they are not worth it.
Don’t be afraid to ask the tough questions to customers or associates because you may not like the answer. Develop an inquisitive mind. You want to know why customers are or are not buying, why a certain process or promotion in the store is not working. Remember that retail business is not a popularity contest. Get to the bottom of all issues affecting your sales performance.
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Wk 1
MondayTuesdayWednesdayThursdayFriday SaturdaySunday Total
Here we can see the opertunity on Sunday. On this day wise target Sunday is obiously the best sales day according to the target wise achivements. As we see here that it is the last satur day and Sunday of this month , so on these days most of the unorganised retail shop are closed .so it is the best option for the consumersto buy at pantaloons. Tues day and wednes day are achieved successfully according the target on daily basis.
In this graph we see the ladies western sections all brands achievement on the last Week of the month. Here honey brand achieve 100% target where other pantaloons brand like rig and ajile and leecooper did successfully.in this And is the non pantaloon brand which have minimum target and it is not done up to the mark. I had worked in Annabelle so I knew that only Annabelle have the only brand which have variety of formal designs and special party wears with some Chinese printed and some frock style.