Manajemen Televisi

Studio TV

Pesawat TV

Television

TX tower

Satellite

Satellite dish

TV

TV KABEL

TRILOGI TELEVISI

sTA rEGIONAL

Satell

ite d

ish

BASIC PRINCIPLE OF TV BUSINESS

1. TV is a political and economy media. (Golding and Murdoch 1987)

2. TV is a cultural industry

3. TV is a “show must going on” business.

4. TV is a capital and technology intensive business

As an industry and business institution the goal of any TV station is to grab as much audience as possible, reflected in TVR and TVA, which measured by AC-Nielsen.

AC-Nielsen doing daily research in 7 cities: Jakarta, Bandung, Semarang, Yogya, Surabaya, Medan, Palembang and Makasar. And release the result every Wednesday.

There are :

1,400 programs item

or

2,500 hours program

Every week shows in 12 TV stations: RCTI, Indosiar, SCTV, TRANS TV, TPI, ANTV, TV7, Global TV, Metro TV, Lativi.

PLANNINGPROGRAMMING

R&DAC-NIELSENEVALUATION

MARKETINGPROMOTION

SALES

IN HOUSE PRODUCTIONAQCUSITIONNEWS DEPT

ON AIR

1. Marketing rules the show.

2. Rating concept.

3. Uses and Gratification approach.

1. Program's Name.2. Program's Format.

3. Program's Rhythm/Tempo.4. Program's Style.5. Program's Color.

6. Program's Content.

1. Developing new shows.

2. Scheduling shows on the air to compete effectively against

all competition.

TWO TYPE OF PROGRAMME :

1. Entertainment Program : Music Variety Show Sinetron FTV Movies TV Drama Quiz Reality Show Talk Show Infotainment Special Events Comedy Game Shows

2. Non Entertainment : News Current Affairs Sports Reports Magazines Documentary Special Report News Break

FOREIGN- Straight buying- Revenue Sharing- Time Blocking

LOCAL- Flat deal - Revenue Sharing- Straight Buying - Minimum Guarantee- Time Blocking - Rating Point Basis- Minute sharing - Commercial Basis

TV Market MIP TV–MIP COM - Cannes France : April

& October NATPE - USA : January ASIA TV FORUM - Hong Kong/Singapore : December

Film Market AFM - USA : February

MIF - France : May MIFED - Milan : November

Screening Market LA Screening - LA, USA: April

London Screening - London, England : November

Sport Market Sportel - Monte Carlo : October

Sportel USA - USA : April

PRODUCTION SIDE:

1. In house production

2. Out sourcing production:

Production houses

Distributors

Universal Studio

Fox

Disney

Warner

Sonny

Paramount

MGM

DEMOCRACY

MARKET DRIVEN

COMPETITIONS

RATINGS

USES & GRATIFICATIONS

PR

OFES

SIO

NA

LIS

M

IDEALISM

BUSINESSBroadcast LawCode of Ethic

Public Opinion

RELIGION

MORAL VALUES

NATIONAL NORM

CONSTITUTION

PROFIT

1. Program content.2. Program lay-out.

3. Program Promotion.4. Program Montage.5. Program Structure.

6. Program Quality Audio Video.7. Program Technology.

Kalau fasilitas dan suasananya mendukung akan banyak pengisi acara yang berkunjung.

1. Pra produksi2. Produksi3. Pasca produksi

Ide Sinopsis Skenario Membentuk tim produksi Breakdown Skenario : karakter, setting, property,

wardrobe Mencari / Hunting: Lokasi, pemain, property,

wardrobe, transportasi, logistik, akomodasi, konsumsi.

Shot list / Director shot Storyboard Desain proses dan jadwal: Breakdown shot Equipment Desain Budget

Sinopsisberasal dari kata synopical yang berarti ringkas

atau dapat diartikan juga sebagai sebuah ringkasan tulisan yang panjang yang ditulis

dalam bentuk narasi.

Skenariokarya tertulis yang dibuat khusus untuk film atau program televisi . Di sini gerakan, tindakan,

ekspresi, dialog-dialog karakter juga diceritakan.

Posisi yang dibutuhkan dalam tim produksi (sesuai kebutuhan):1.Produser2.Sutradara3.Penulis Skenario4.Penata kamera (DoP)5.Kameramen6.Penata lampu7.Desainer produksi8.Penata kostum9.Penata rias10.Penyunting gambar / editor11.Penata suara12.Penata musik13.Talent

Shooting EquipmentMembuat daftar peralatan syuting yang dibutuhkan: kamera,

lighting, sound, dll.

Desain budgetMembuat perencanaan anggaran yang dibutuhkan untuk pra

produksi, produksi, dan pasca produksi.

Aba-aba yang biasa digunakan dalam produksi / syuting:

• Rec sound• Roll camera

• Action• Cut• dll