Brand You: Managing Your Professional Digital Profile
Managing Your Digital Profile: For Students and Professionals by Mark Wiedorn
Dec 25, 2014
This presentation covers the basics of why you need a Professional Digital Profile which has at its core LinkedIn. This presentation was done for a university student and recent graduate audience but is applicable to to both emerging professionals and established professional.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Brand You:!!
Managing Your Professional Digital
Profile
Brand You:!!
Managing Your Professional Digital Profile
who am I?
Brand You: Managing Your Professional Digital Profile
774-082-188
Brand You: Managing Your Professional Digital Profile
cz.linkedin.com/in/markwiedorn/
http://about.me/markwiedorn
http://www.markwiedorn.com
workshops
Brand You: Managing Your Professional Digital Profile
“hands-on”
Brand You: Managing Your Professional Digital Profile
Friday, October 10
Brand You: Managing Your Professional Digital Profile
Saturday, October 11
Friday, October 24
www.linkedinforstudents.com
Brand You: Managing Your Professional Digital Profile
first a short story
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
41% of recruiters and HR professionals have rejected candidates based on information they found online.
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
Brand You: Managing Your Professional Digital Profile
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
...online screening a formal requirement of the hiring process.
Brand You: Managing Your Professional Digital Profile
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
In the United States, 89% of recruiters and HR professionals surveyed find it appropriate to consider professional online data when assessing a candidate
Brand You: Managing Your Professional Digital Profile
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
84% of them think it is proper to consider personal data posted online.
Brand You: Managing Your Professional Digital Profile
A positive Professional Digital Profile is important
what we will cover today
Brand You: Managing Your Professional Digital Profile
who this is for
Brand You: Managing Your Professional Digital Profile
build your LI profile and the core
of your Professional Digital
ProfileBrand You: Managing Your Professional Digital Profile
going forward:! !
PDP =!!
Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
first…some context:
Brand You: Managing Your Professional Digital Profile
last year
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
WhyWhat
How
last year
of Managing Your Professional Digital Profile
today
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Why
WhatHow
this year
of Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
did you like what you found?
Brand You: Managing Your Professional Digital Profile
now look as if you were
considering you for a job
Brand You: Managing Your Professional Digital Profile
still look good?
Brand You: Managing Your Professional Digital Profile
how much of your Digital Profile can you control- 100%?
Brand You: Managing Your Professional Digital Profile
how much of your Digital
Profile can you influence?
Brand You: Managing Your Professional Digital Profile
controlinfluence
Brand You: Managing Your Professional Digital Profile
we should do all we can to influence our
PDP influence
Brand You: Managing Your Professional Digital Profile
what does it take? time
Brand You: Managing Your Professional Digital Profile
effortplanning
Brand You: Managing Your Professional Digital Profile
effortplanning
time
Brand You: Managing Your Professional Digital Profile
today will touch on what we can do to influence
our !
Professional !
Digital!
Profile!
Brand You: Managing Your Professional Digital Profile
google yourself as if you
were being considered for a
job/internship!
take-away 1:
Brand You: Managing Your Professional Digital Profile
Why
What
How
How
Brand You: Managing Your Professional Digital Profile
Why
What is at the core your PDP?
Brand You: Managing Your Professional Digital Profile
the core
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
build your Professional Digital Profile around LinkedInbuild your Professional Digital Profile around LinkedIn
Brand You: Managing Your Professional Digital Profile
what about
students?
Brand You: Managing Your Professional Digital Profile
“I don’t have any job
experience”
Brand You: Managing Your Professional Digital Profile
just as important
Brand You: Managing Your Professional Digital Profile
“what do you have?”
Brand You: Managing Your Professional Digital Profile
courses, projects, papers, interests,internships, goals,
activities, clubs, presentations,
Brand You: Managing Your Professional Digital Profile
…recommendations, software knowledge,
personality , enthusiasm, a desire to learn, energy
Brand You: Managing Your Professional Digital Profile
courses, projects, papers, interests,internships, goals,
activities, clubs, presentations, recommendations, software
knowledge, personality , enthusiasm, a desire to learn,
energy…
Brand You: Managing Your Professional Digital Profile
these are all good things that prospective employers are
interested in
Brand You: Managing Your Professional Digital Profile
all of these can and should form the content and
foundation of your LinkedIn profile
Brand You: Managing Your Professional Digital Profile
content and foundation of your LinkedIn profile
Brand You: Managing Your Professional Digital Profile
take-away: always have a link/badge to your LinkedIn profile
in your email signature
Brand You: Managing Your Professional Digital Profile
here is an example of a good student profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
visuals are
important
Brand You: Managing Your Professional Digital Profile
take-away: join and use slideshare
Brand You: Managing Your Professional Digital Profile
its owned by LinkedIn
very easy to add visual
content
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
visuals add a
personal touch
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
students can have excellent and
engaging professional
profiles
Brand You: Managing Your Professional Digital Profile
one last LinkedIn take-away…
Brand You: Managing Your Professional Digital Profile
join groups
Brand You: Managing Your Professional Digital Profile
Brand You: Managing Your Professional Digital Profile
why?
Brand You: Managing Your Professional Digital Profile
you can contact (and connect with) members
of the group directly through LinkedIn..even if
not directly connected with them..
Brand You: Managing Your Professional Digital Profile
a good way to build up your number of contacts
Brand You: Managing Your Professional Digital Profile
build your Professional Digital Profile around LinkedIn
what else should be a part of your
PDP?
Brand You: Managing Your Professional Digital Profile
youtube
slideshare
your website
about.me
Why
What
How
Brand You: Managing Your Professional Digital Profile
WHEN?
Why
What
How
Brand You: Managing Your Professional Digital Profile
NOW
Brand You: Managing Your Professional Digital Profile
effortplanning
time
workshops
Brand You: Managing Your Professional Digital Profile
www.linkedinforstudents.com
Thank You for your attention
Brand You: Managing Your Professional Digital Profile
http://www.extremetech.com/extreme/150551-the-500mw-molten-salt-nuclear-reactor-safe-half-the-price-of-light-water-and-shipped-to-order
Online Reputation in a Connected World - Microsoft!download.microsoft.com/.../DPD_Online%20Reputation%20Research_o...
core image: slides 41,42
OnLine Reputation: slides 10-14
CREDITS:
Related Documents
