Managing your digital professional identity Laura Fries laurafries.com • [email protected] web director, association of alternative newsweeklies
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Managing your digital professional
identity
Laura Frieslaurafries.com • [email protected]
web director, association of alternative newsweeklies
truthiness time
the industry is changing
the industry is in transition.
you’re entering a post-Arianna media market.
“you will blog. And I won’t pay you….
mwhaha …”
Huffingtonpost.com
“Starting today, offthebus.net is recruiting perhaps 40 bloggers per candidate, all across the country. Most will be unpaid. Their job will be to track one specific aspect of a candidate in detail,
such as John Edwards’s poverty program, with someone else following his views on Iraq and
someone else focused on his advertising.”- New York Times, May 18, 2007
Newspapers are experimenting with citizen-generated media/user-generated content with
reader blogs.
CNN launches iReport, paying contributors in ‘bragging rights.’
YouTube videos are playing directly on broadcast news.
ugly truth 1it’s easier and cheaper to use citizen-generated
content than to pay professionals
ugly truth 2americans have an
insatiable appetite for utter
bullshit
ugly truth 3online revenue models are
(currently) based on volume
ugly truth review
• business model in flux• people contribute free content• volume-based online revenue
models • people click on stupid stuff
time for the good stuff.
you’re here because you’re smart and talented.
You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
You are a professional.You need to get people to pay
you for what you do.You need to communicate a
value proposition.You need a brand.
without an online identity, you don’t exist.
Googling has changed professional identity forever.
Who is Dwayne Steward?
Google says:
• Delaware, OH student
• Poynter Fellow
• Gay & Involved
• Chips Quinn intern
• Boxer in Minnesota?
Who is Kalen Ponche?
Google says:
• Truman State writer
• Poynter Fellow
Who is Arek Sarkissian?
Google says:
• Tucson Weekly writer/designer
• Funny
Don’t let an algorithm define who you are.
Define your own brand.
• who are you?• what do you do?
• what are your unique skills?• how can you help an employer reach
their goals?
among the VJs … Who is Tracy Boyer?
among the VJs … Who is Ashley Mills?
among the VJs … Who is William Couch?
break
exercise: develop your brand
when we return• concrete actions
• mantras to live by• digital etiquette
Laura Fries laurafries.com/about/digital_identity
laurafries.com • [email protected] director, association of alternative newsweeklies
presentation given at the Poynter Institute for Media Studies, June 2007
Related Documents
