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Page 1: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1

Page 2: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Lab 718 : Managing mobile apps An Introduction to Adobe PhoneGap Enterprise for marketers

John Fait | AEM Apps Developer

Page 3: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4

John FaitSoftware Development Lead, Adobe@Johnk2j

Page 4: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5

Anthony RumseyComputer Scientist, Adobe@planetrumsey

Page 5: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 6: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Apps are important

7

Users are spending 65% more time using apps than they did 2 years ago

opportunity to connect with consumers and monetize through apps

Source: Nielsen Reports

Page 7: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Apps are hard

8

1. Multiple devices.

2. Multiple platforms.

4. Rising costs.

3. App updates workflow.

Page 8: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9

Apps Made Easy

Page 9: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11

Goals

Discover the simplicity of AEM and AEM Apps1 Review your app content

and app experience 2Create and Manage

App Updates3 Track your app actions and events4

Page 10: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12

Module 1AEM & AEM Apps

Introduction

Page 11: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

“How can I reuse assets

and content we already

have?”

“My team already has

AEM and HTML

experience”

“We need an app store

presence”

Page 12: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 13: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Module 1: AEM & PhoneGap Enterprise Introduction

15

Lesson 1- AEM Basics Learn how to start AEM Author and Publish Servers Learn how to log in to AEM Learn the key parts of the easy-to-use AEM interface

Lesson 2 - AEM Apps Basics Explore the AEM Apps Dashboard Edit application details

Page 14: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16

Module 2Reviewing App Content

Page 15: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

“dealing with iOS certificates

and white listing devices is too

much work ”

“how can we include more

stakeholders in the review

process?”

“but I don’t have a

development environment”

Page 16: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 17: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19

Download PhoneGap Enterprise

Page 18: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Module 2: Reviewing App Content

20

Lesson 1- Building Your App via PhoneGap Build Configure a PhoneGap build cloud service Assign a PhoneGap build configuration to an app Build your app via PhoneGap Build Service [Optional] Run a PhoneGap application on your mobile device

Lesson 2 - Reviewing AEM Apps via the PhoneGap Enterprise Viewer Download and install the PhoneGap Enterprise viewer app View your list of apps Deploy a variety of apps to viewer

Lesson 3 – Building Your App via PhoneGap CLI Download an app as a PhoneGap app payload Build your app via PhoneGap CLI Run in Simulator

Page 19: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21

Module 3Managing App Content

Page 20: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

“I wish I could change

the content myself”

“My team already has

AEM and HTML

experience”

“app store resubmission is

too difficult and time

consuming"

Page 21: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

AEM Apps

Page 22: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Module 3: Managing App Content

24

Lesson 1 – AEM Authoring Basics Learn how to create a page using templates Learn how to edit a page using components and assets Learn how to preview your page Learn the key parts of the easy-to-use AEM authoring interface

Lesson 2 - Creating an App Update Create an app update Publish an app update Update an app without an appstore submission

Page 23: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25

Module 4Adobe Mobile Services

Page 24: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

”With limited time and

resources, where should we

focus our development and

test effort?"

“what are our users

doing, how often do they

come back?

“is our content being

viewed?“

Page 25: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Page 26: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Module 4: Adobe Mobile Services Analytics

28

Lesson 1 – Add Analytics Reporting See how your mobile application usage data is made

available in Adobe Mobile Services Understand how you can use Adobe Mobile Services data to

improve your app Assign an Adobe Analytics configuration to your app

Lesson 2 - Test your in app analytics Discover Bloodhound as an app analytic testing tool Test your app’s lifecycle tracking Test your app’s state tracking Test your app’s action tracking

28

Page 27: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 29

Apps Made Easy

Page 28: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 30

Key Takeaways

Leverage tools your marketers know and love

1Simplify your app management pain

points

2 3Flexible platform to deliver next generation of

mobile experiences

Page 29: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 31

Q&AJohn Fait

Twitter: @Johnk2j

Anthony RumseyTwitter: @planetrumsey

Page 30: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Take the Survey to WIN!(“surveys” section of mobile app)

Every Session

$10Gift Card

Thursday

SKISwag

Page 31: Managing Mobile Apps: A PhoneGap Enterprise Introduction for Marketers

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.