Managing Mobile - A Tourism Marketer's Guide To Mobile Marketing Strategy

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slideshare.net/tthompson

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20.52%

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The average destination receives

of total traffic from mobile.

Source: Mark Research Report / How Travelers are Engaging with Destinations on the Mobile Web / December 2012

55%

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Smartphones account for about

of all mobile phones in the U.S.

Source: Pew Internet & American Life Project / March 2012

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FEATURE PHONE

SMARTPHONE

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have slept with theirphone next to the bed.

Source: The Best (and Worst) of Mobile Connectivity / Pew Internet & American Life Project / November 2012

10x

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The share of website visits fromtablets grew approximately

faster than the rate for smartphones.

Source: Adobe® Digital Index Report / May 2012

120m

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Apple has sold around

iPads since 2010.

Source: Apple Fiscal Reporting / Quarterly Sales

A smartphone is not an invitation for marketing.

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DISTRIBUTION

LANDING PAGE

RESPONSIVE SITE

APPLICATION

TEXT CAMPAIGN

ARST

ART

HER

EEN

D H

ERE

Distribution is ensuring your information is available + accurate.

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Start atgetlisted.org.

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A mobile landing page is a temporary solution to greet your visitors.

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Start at howtogomo.com.

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Responsive is not about making things smaller, but making them smarter.

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Desktop First Design

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X X

X X

X X

Desktop First Design

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Mobile First Design

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Mobile First Design

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Keep everything. Re-order for priority.

Graceful DegradationorProgressive Enhancement?

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Applications should be developed based on consumer needs.

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Texting is tempting, but difficult to gain the consumer's trust.

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AR is still developing, focus on Distribution instead.

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QR codes are dumb.

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Start with distribution, then build a landing page. When you update your website, think mobile first and build responsive. Only build an app if your consumers need it. Text only if your consumers want it. Wait for AR and ignore QR.

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THANKS

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flickr.com/b_heyercrazysphinx25228175@N08b-tal

premiumpixels.com/Victor ErixonKoy Carraway

[email protected]

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720-515-6010