Text Managing Student Tour Guides & Office Help PACAC 2011 Bryn Campbell - Associate Director of Admissions - Saint Joseph's University Loren Morgan - Associate Director of Admission - Albright College Adrienne Greth - Assistant Director of Campus Visit Programs - Temple University Trent Gilbert - Chief eXperience Officer - TargetX
Managing Millennial Student Workers PACAC 2011
Sep 03, 2014
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Transcript
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Tour Guides are ImportantMillennials 101
Recruitment amp HiringTraining
Motivation amp RetentionCommunication
Evaluation
Manage the Expectations
Students Matter
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Tour Guides Matter
Read the St Louis Post Dispatch Article
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Tour Guides are ImportantMillennials 101
Recruitment amp HiringTraining
Motivation amp RetentionCommunication
Evaluation
Manage the Expectations
Students Matter
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Tour Guides Matter
Read the St Louis Post Dispatch Article
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Students Matter
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Tour Guides Matter
Read the St Louis Post Dispatch Article
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Tour Guides Matter
Read the St Louis Post Dispatch Article
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Tour Guides Matter
Read the St Louis Post Dispatch Article
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
The college visit - does it do any good
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Tour Guides Matter
Read the St Louis Post Dispatch Article
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Tour Guides Matter
Read the St Louis Post Dispatch Article
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
1 College Job on Resume
Read the US News and World Report Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
ldquoEffectivenessrdquo
Noel-Levitz 2009
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
ldquoIn America each generation is a new peoplerdquoAlec de Tocqueville 1830
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
MillennialLargest most wanted most watched over and most diverse generation in American history
Howe and Strauss ldquoMillennials Risingrdquo
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
The Three ldquoKaitlinsrdquo
Kaitlin Caitlin Kate Lynn
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
36Average birthrate of Millennials
(in millions)
Howe and Strauss ldquoMillennials Risingrdquo
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
76Million Millennials
(vs 72 million Boomers and 42 million Xers)
Howe and Strauss ldquoMillennials Risingrdquo
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
$50kParents willing to pay for an ovum from an
attractive high IQ female at a top university
Howe and Strauss ldquoMillennials Risingrdquo
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
50Increase in amount of stuff in weight in
average American homes vs 20 years ago
US News and World Report 2008
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
87College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education November 2009
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
35 are non-white (and Latino)
1 in 5 have an immigrant parent 1 in 10 have a non-citizen parent
Largest separation in wealth in American history
About Millennials
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Celebrated cherished and protected
Celebrated by Hollywood Three Men and BabyBaby Boom Mr Mom and Disney princesses
Empowered females
Bike helmets car seats nanny cams and more
About Millennials
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Raised by attached parentsFreakishly close to their ldquoHelicopter Parentsrdquo or
ldquoBlackhawksrdquo transitioning to ldquoStealthrdquo
Parents are ldquoBest Friendsrdquo and co-purchasing
Conservative Or Conventional
About Millennials
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Team OrientedTask Oriented
Civic Oriented (not in march on DC way)
Want to achieve high standards set for themFeel that they have already ldquopaid their duesrdquo
About Millennials
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Eliminate AmbiguityThink of Time as 247 Resource
Combine Work with PlayMake it WorthwhileHandle with Care
Play to Their StrengthsGroup Think
Reaching Millennials
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Recruitment amp Hiring
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
You can teach them a task but you canrsquot teach personality
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
1Be true to your school
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Ask ldquoWhat makes the best workerguide
at my institutionrdquo
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
ldquoWhat are the needs of the officerdquo
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
ldquoWhat are your goals in
recruitmentrdquo
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
2Application
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Tailor Application to your needs
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
3Hiring Process
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Do they haveAbility to work in team
Ability to work independentlyThink on their feetHave a story to tellCampus experience
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
4Contract
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Make sure to include
Expectations of themand youDress Code
Outline the Evaluation Process
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
and Give them a copy
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
They are hired
now what
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Training
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
ObjectivesEnhance Skills to Success
Deeper Appreciation of InstitutionAwareness of Career Opportunities
Expand Leadership Skills
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
ResourcesTraining ManualMarketing PubsStaff ldquoExpertsrdquoPeer ldquoExpertsrdquoSit Stare Share
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
TimingIn-depth at start of semestersWeekly or monthly check-ins
Daily re-enforcement of learning objectives
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Make sure to includeHow to handle the situations
How to tell a storyPhone EtiquettePublic Speaking
DressTime ManagementConflict Resolution
PrioritizationTeam Bonding
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
On the Job Training
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Motivation amp
Retention
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
4Tiers of Motivations
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
GreedRecognition
Quality of LifeSocial Interaction
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Determine Pain Points of Students
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Alleviate Pain Points
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
IdeasAppreciation Parties--Invite the Big Wigs
Superlatives ($)Honors Roll Board ($)More responsibilities
Incentive Program ($)Around Campus Recognition ($)
Facebook Page Shout-out ($)Student of the Week or Month ($)
FOOD
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
How to keep Upperclassmen
Recognize that their motivation might have changed
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Communication
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Glue that keeps things running
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Problem is that we think it has happened but it hasnrsquot effectively
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Use of Multiple Methods is the key to
reaching this generation
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
What works for you might not
work best for them
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Set Expectations amp Ground Rules from
the Beginning
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Mediums for this Generation
EmailTexting
Bulletin BoardsSupport Staff
FacebookCampus-Wide Intranet
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Evaluation
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Determine the Outcomes Trying to
Reach
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
How to Measure
Peer EvaluationStaff EvaluationGuest EvaluationSelf Evaluation
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Create an Evaluation Scheduleand Stick
to it
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Evaluate donrsquot Assimilate
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Use Your Colleagues
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Termination
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Teach Them to Think Not Just
What to Do
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
Text
Managing Student Tour Guides
amp Office HelpPACAC 2011
Bryn Campbell - Associate Director of Admissions - Saint Josephs UniversityLoren Morgan - Associate Director of Admission - Albright College
Adrienne Greth - Assistant Director of Campus Visit Programs - Temple UniversityTrent Gilbert - Chief eXperience Officer - TargetX
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