Managing Managed Markets • Solutions Overview Introduction The pricing of most life science products are influencedinsomewaybymanagedmarkets.As a result, all pharmaceutical and medical device companiesrequireeffectiveandaccuratesystems andprocessestomaintaincompetitiveadvantages inmanagingthecontractlifecyclewhilesupporting the pricing mechanism (i.e., minimizing revenue leakage) and regulatory requirements needs imposedbyvariousgovernmentagencies. Our Service Offerings Cognizant’sManagedMarketssolutionframework addresses your business needs by providing an end-to-endsolutionapproachandvisibilityacross stakeholdersbyutilizingourunique“Two-in-a-Box approach”™ that offers the best of both worlds in the delivery of global services that support your managed markets initiatives. Our Two-in- a-Box approach combines the cost advantages of global delivery with the efficiencies of onsite projectmanagementandplanning.Ourproposed solution includes an industry standard contract management system and a workflow-enabled managed markets management system, which helps pharma companies maintain information foravarietyofcustomers.Weareacknowledged asanindustryleaderinthesupportofafter-sys- temsimplementation. Ourserviceofferingspanstheservicevaluechain ranging from application value management to high-end consulting services. Maintenance of cognizantsolutionsoverview|april2011 Contr act Application Contr act Pricing Product Customers Membership ERP GP/Medicaid Reporting Contracts Administration Process & Maintenance Chargebacks Customer Group Maintenance Customer Requirement Analysis Pricing & Negotiation SALE MARKETING LEGAL FINANCE CONTRACTS Contract Lifecycle Management Tracking Versions Alerts Approvals Creation Bid/ Proposal Creation & Circulation Negotiation Office/ Contract Revisions & Approvals Execution Contract Information Entry & Validation Analysis Actual vs. Expected Customer Performance Administration Compliance Monitoring,& dispute resolution Data!Warehouse Direct Sales Indirect Sales Contracts Administration Post Process Contracts Administration Pre-Process Contract Setup & Maintenance Contract Compliance Contract Communication Government Reporting Contract Monitoring Our Managed Markets Framework Figure1
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