Managing intellectual capital

Managing Intellectual Capital in

Knowledge Economy

Eunika MERCIER-LAURENTResearch Center IAE Université Lyon 3

Chairman of IFIP [email protected]

2014 Fedcsis/KAM/AI4KM Eunika Mercier-Laurent

Content

• Previous work• Context – knowledge economy, CSR• IC loop• ICT for ICM• Future of IC


Previous work: economy & education, training, HR, IT• Theodore Schultz (1961) the

investment in human capital is crucial for the economic development and the education has a key contribution.

• Karl Eric Sweiby (1970s) – Intangible Assets Monitor

• Leif Edvinsson – Scandia reports 1997• Nick Bontis Human Capital Measures

(2002)• G. Kayakultu PhD work• Mediolanum Assets Management


Previous work

• OECD accounting of IC (1997)• Adaptive capactity (Folke, 2003) • Viability theory (Aubin, 1991) – control

of ecosystems balance with HC as an engine


Context: Knowledge EconomyContext: Knowledge Economy5 Generations of Management Styles (Savage 19915 Generations of Management Styles (Savage 1991

Innovation Strategy for The Knowledge Economy (Innovation Strategy for The Knowledge Economy (AmidonAmidon 1997) 1997) 1st Technology

as the Asset2nd Projectas the Asset

3rd Enterpriseas the Asset

4th Customeras the Asset

5th Knowledgeas the Asset

CoreStrategy

CoreStrategy

ChangeFactors

ChangeFactors

PerformancePerformance

StructureStructure

PeoplePeople

• R&D in Isolation• R&D in Isolation

• UnpredictableSerendipity

• UnpredictableSerendipity

• R&D asOverhead

• R&D asOverhead

• Hierarchical;Functionally-Driven

• Hierarchical;Functionally-Driven

• We/TheyCompetition

• We/TheyCompetition

• Link toBusiness

• Link toBusiness

• Inter-dependence

• Inter-dependence

• Cost-Sharing• Cost-Sharing

• Matrix• Matrix

• ProactiveCooperation

• ProactiveCooperation

• Technology/BusinessIntegration

• Technology/BusinessIntegration

• Systematic R&DManagement

• Systematic R&DManagement

• BalancingRisk/Reward

• BalancingRisk/Reward

• DistributedCoordination

• DistributedCoordination

• StructuredCollaboration

• StructuredCollaboration

• IntegrationWith CustomerR&D

• IntegrationWith CustomerR&D

• AcceleratedDiscontinuousGlobal Change

• AcceleratedDiscontinuousGlobal Change

• ‘ProductivityParadox’

• ‘ProductivityParadox’

• Multi-Dimensional‘Communities ofPractice’

• Multi-Dimensional‘Communities ofPractice’

• Focus onValues andCapability

• Focus onValues andCapability

• CollaborativeInnovationSystem

• CollaborativeInnovationSystem

• KaleidoscopicDynamics

• KaleidoscopicDynamics

• IntellectualCapacity/Impact

• IntellectualCapacity/Impact

• SymbioticNetworks

• SymbioticNetworks

• Self-ManagingKnowledgeWorkers

• Self-ManagingKnowledgeWorkers

ProcessProcess

TechnologyTechnology

• MinimalCommunication

• MinimalCommunication

• Embryonic• Embryonic

• Project-to-Project Basis

• Project-to-Project Basis

• Data-Based• Data-Based

• PurposefulR&D/Portfolio

• PurposefulR&D/Portfolio

• Information-Based

• Information-Based

• Feedback Loopsand ‘informationpersistence’

• Feedback Loopsand ‘informationpersistence’

• IT as aCompetitiveWeapon

• IT as aCompetitiveWeapon

• Cross-BoundaryLearning andKnowledge Flow

• Cross-BoundaryLearning andKnowledge Flow

• IntelligentKnowledgeProcessors

• IntelligentKnowledgeProcessors

Customer Retention Customer Satisfaction Customer Success


Accounting of Capital Intellectuel

• Reports • Dashboard, scorecard• DB• Experience in knowledge

transfer (AI) • Social networks


Today Performance Measures

2014 Fedcsis/KAM/AI4KM Eunika Mercier-Laurent8

Hunters &Gatherers

Hunters &Gatherers

AgriculturalEconomy

AgriculturalEconomy

IndustrialEconomy

IndustrialEconomy

KnowledgeEconomy

KnowledgeEconomy

Scarcity & Control

intangible

Context: Knowledge Economy


Context: Impact

• Globalization• Social• Environmental


IC loop: Education, training and management

Humain Capital

Strategy

Training

Education

Opportunitiesfor innovation

Marketneeds

VISION

Experience


IC loop Educate, train and manage (EU)•


IC loop: what education and skills for the future ? (E. Mercier-Laurent, Innovation Ecosystems, Wiley 2011)


ICT for ICM (1989)

Ramses – Albertville 92



ICT for ICM

• Education – e-learning, m- games• Management (DB?)• Smart Management


Tree of knowledge


Offer and demand CBR

Looking for a job/talent

Base of offers

Match or similar cases


Future of IC

• New education (Knowledge cultivator)• Right metrics• Smart technology for ICM
