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Managing Economies of Scale in a Supply Chain

Jul 08, 2018

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    Managing Economies of Scale in

    a Supply Chain: Cycle InventoryChapter 11

    GROUP Members:Avinash Kumar MahtoAbhishek AnandAnnant Singh Raunkali Jay Shah

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    Learning Objectives

    1. alance the appropriate costs to choosethe optimal lot si!e an" cycle inventory ina supply chain.

    #. $n"erstan" the impact of %uantity

    "iscounts on lot si!e an" cycle inventory.&. 'evise appropriate "iscounting schemes

    for a supply chain.(. $n"erstan" the impact of tra"e

    promotions on lot si!e an" cycle inventory.). I"entify managerial levers that re"uce lot

    si!e an" cycle inventory in a supply chain*ithout increasing cost.

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    +ole of Cycle Inventoryin a Supply Chain

    • Lot  or batch size is the %uantity that a stage of asupply chain either pro"uces or purchases at atime

    Cycle inventory is the average inventory in asupply chain "ue to either pro"uction orpurchases in lot si!es that are larger than those"eman"e" by the customer

    ,: ,uantity in a lot or batch si!e': 'eman" per unit time

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    +ole of Cycle Inventoryin a Supply Chain

    Cycle inventory = lot size2

    = Q2

     Average flow time =average inventory

    average flow rate

    -verage o*time resultingfrom cycleinventory

    = cycle inventorydemand

    =   Q2D

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    +ole of Cycle Inventoryin a Supply Chain

    •  Average price paid per unit purchased isa /ey cost in the lot0si!ing "ecision

    Material cost C •

    Fixed ordering cost inclu"es all coststhat "o not vary *ith the si!e of theor"er but are incurre" each time anor"er is place"

    2i3e" or"ering cost S • Holding cost is the cost of carrying one

    unit in inventory for a speci4e" perio" oftime

    5ol"ing cost  H   hC 

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    +ole of Cycle Inventoryin a Supply Chain

    Economies of scale e3ploite" inthree typical situations

    1. - 43e" cost is incurre" each time anor"er is place" or pro"uce"

    #.  6he supplier o7ers price "iscountsbase" on the %uantity purchase" per

    lot

    &.  6he supplier o7ers short0term price"iscounts or hol"s tra"e promotions

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    Estimating Cycle Inventory+elate" Costs in 8ractice

    Inventory 5ol"ing Cost

    ◦ Obsolescence cost

    ◦ 5an"ling cost

    Occupancy cost◦ Miscellaneous costs 6heft9 security9 "amage9 ta39 insurance

    Or"ering Cost

    ◦ uyer time

    ◦ 6ransportation costs◦ +eceiving costs

    ◦ Other costs

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    Economies of Scaleto E3ploit 2i3e" Costs

    • Lot si!ing for a single pro"uct EO,; D -nnual "eman" of the pro"uctS  = 2i3e" cost incurre" per or"erC = Cost per unit H = 5ol"ing cost per year as afraction of pro"uct cost

    asic assumptions –'eman" is stea"y at  D units per unit time –

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    Lot Si!ing for a Single8ro"uct

     Annual material cost =CD

    Number of orders per year  =  DQ

     Annual ordering cost =   DQ 

     ÷S

     Annual holding cost =   Q

     ÷H =

      Q

     ÷hC

    Total annual cost TC =CD+   DQ 

     ÷S+

      Q

     ÷hC

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    Lot Si!ing for a Single8ro"uct

    2igure 110#

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    Lot Si!ing for a Single8ro"uct

    !ptimal lot size Q" =

    2DS

    hC

    •  6he econoic order !uantity "#Q;

    n" =   DQ "

    =   DhC2S

    •  6he optimal or"ering fre%uency

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    8ro"uction Lot Si!ing

     6he entire lot "oes not arrive at the sametime

    8ro"uction occurs at a speci4e" rate  P 

    Inventory buil"s up at a rate of  P  = D

    Q$ = 2DS#$– D % $&hC

    D

    Q$ 

     ÷S

    -nnual setup cost

    #$– D % $&  Q$

     ÷hC

    -nnual hol"ing cost

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    -ggregating Multiple 8ro"uctsin a Single Or"er

    Savings in transportation costs

    ◦ +e"uces 43e" cost for each pro"uct

    ◦ Lot si!e for each pro"uct can be re"uce"◦ Cycle inventory is re"uce"

    Single "elivery from multiple

    suppliers or single truc/ "elivering tomultiple retailers

    +eceiving an" loa"ing costs re"uce"

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    Lot Si!ing *ith Multiple8ro"ucts or Customers

    • Or"ering9 transportation9 an"receiving costs gro* *ith thevariety of pro"ucts or pic/up points

    • Lot si!es an" or"ering policy thatminimi!e total cost

     Di: -nnual "eman" for pro"uct i

    S : Or"er cost incurre" each time an or"er isplace"9 in"epen"ent of the variety ofpro"ucts in the or"er

     si: -""itional or"er cost incurre" if pro"uct i 

    is inclu"e" in the or"er

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    Multiple 8ro"ucts Or"ere" an"'elivere" In"epen"ently

    'eman" D L  1#9>>>?yr9  D M   19#>>?yr9  D H  

    1#>?yr

    Common or"er costS   @(9>>>

    8ro"uct0speci4c or"er cost s L = @19>>>9  s M   @19>>>9  s H  = @19>>>

    5ol"ing costh = >.#

    $nit costC  L = @)>>9 C  M  = @)>>9 C  H  = @)>>

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    Multiple 8ro"ucts Or"ere" an"'elivere" In"epen"ently

    Litero Medro !eavyro

    'eman" per year 1#9>>> 19#>> 1#>

    2i3e" cost?or"er @)9>>> @)9>>> @)9>>>

    Optimal or"er si!e 19>A) &(B 11>

    Cycle inventory )( 1D& ))

    -nnual hol"ingcost

    @)(9DD# @1D9 @)9(DD

    Or"er fre%uency 11.>?year &.)?year 1.1?year

    -nnual or"eringcost

    @)(9DD# @1D9 @)9(DD

    -verage o* time #.( *ee/s D.) *ee/s #&.D *ee/s

    -nnual cost @1>A9)(( @&(9B(# @1>9A)( 6able 1101

    •  6otal annual cost @1))91(>

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    Lots Or"ere" an" 'elivere" ointly

     Annual holding cost = D

    LhC

    L

    2n+ D

    %hC

    %

    2n+ D

    HhC

    H

    2n

    S" = S+ sL + s

    % + s

    H Annual order cost = S" n

    Total annual cost = D

    LhC

    L

    2n+ D

    %hC

    %

    2n+ D

    HhC

    H

    2n+ S " n

    n" =  D

    LhC

    L + D

    %hC

    % + D

    HhC

    H

    2S "n" =

      DihC

    ii=$

    & ∑2S "

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    8ro"ucts Or"ere" an" 'elivere" ointly

    S" = S+ s A

     + s' + s

    C = '())) per order 

    n" = $2))) ×$)) +$2))×$)) +$2) ×$))2 × ()))

    = *+(,

    -nnual or"er cost A.D) 3 D9>>> @B9#)>

    -nnual or"eringan" hol"ing cost @B19)1# F @B91)1 F @B1) F @B9#)>

    @1&B9)#

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    -ggregation *ith CapacityConstraint

    • G.G. Hrainger e3ample

    'eman" per pro"uct9  Di = 1>9>>>

    5ol"ing cost9 h = >.#

    $nit cost per pro"uct9 C i = @)>

    Common or"er cost9 S  = @)>>

    Supplier0speci4c or"er cost9  si = @1>>

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    -ggregation *ith CapacityConstraint

    S" = S+ s$ + s

    2 + s

    - + s

    . = '*)) per order 

    n" =   D$hC$i=$.

    ∑ 2S " = . ×$))))× )+2× ,)2 × *)) = $.+*$

     Annual order cost = $.+*$× *)).

    = '--,.

    = hC

    iQ

    2= )+2× ,) × /($

    2= '--,,-nnual hol"ing

    cost persupplier

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    -ggregation *ith CapacityConstraint

     6otal re%uire" capacity per truc/ ( 3 BD1

    #9B( units

     6ruc/ capacity #9)>> units

    Or"er %uantity from each supplier #9)>>?(

    B#)

    Or"er fre%uency increase" to 1>9>>>?B#) 1B

    -nnual or"er cost per supplier increases to

    @&9B>>

    -nnual hol"ing cost per supplier "ecreases to

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    Lots Or"ere" an" 'elivere" ointly for a Selecte" Subset

    Ste ": I"entify the most fre%uentlyor"ere" pro"uct assuming eachpro"uct is or"ere" in"epen"ently

    ni =

      hCiDi

    2#S+ si&

    Ste #: 2or all pro"ucts i ( i9 evaluatethe or"ering fre%uency

    ni =

      hCiDi

    2si

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    Lots Or"ere" an" 'elivere" ointly for a Selecte" Subset

    Ste $: 2or all i ( i9 evaluate thefre%uency of pro"uct i relative to themost fre%uently or"ere" pro"uct i

    to be mi i =   n % n

    i  

    Ste %: +ecalculate the or"ering

    fre%uency of the most fre%uentlyor"ere" pro"uct i to be n

    n=  hC

    iiD

    i=$

    l∑2   S+   s

    i%

    i

    i=$

    l∑( )

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    Lots Or"ere" an" 'elivere" ointly for a Selecte" Subset

    Ste &: Evaluate an or"er fre%uency of ni 

    = n ) mi an" the total cost of such an

    or"ering policy

    TC = nS+   nisi

    i=$

    l

    ∑   +   Di2n

     ÷hC

    $

    i−$

    l

    Tailored aggregation = higher0"eman"pro"ucts or"ere" more fre%uently an"lo*er0"eman" pro"ucts or"ere" less

    fre%uently

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    Or"ere" an" 'elivere" ointly =2re%uency Jaries by Or"er

    -pplying Step 1

    nL =

      hCLD

    L

    2#S+ sL&= $$+)

    n%

     =  hC

    %D%

    2#S+ s%

    &= -+,

    nL =

      hCHD

    H

    2#S+ sH

    &= $+$

    n = $$+)

     6hus

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    Or"ere" an" 'elivere" ointly =2re%uency Jaries by Or"er

    -pplying Step #

    n% =

      hC%D%

    2s% = (+( and nH =

      hCHD

    H

    2sH = 2+.

    • -pplying Step &

    %

     =   n

    n%

     = $$+)

    (+(

     = 2 and H =

      n

    nH

     = $$+)

    2+.

     = ,

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    Or"ere" an" 'elivere" ointly =2re%uency Jaries by Or"er

    Litero Medro !eavyro

    'eman" per year  D; 1#9>>> 19#>> 1#>

    Or"er fre%uency nK; 11.(D?year ).D(?year #.#A?yearOptimal or"er si!e D?nK;

    19>(B #>A )#

    Cycle inventory )#& 1>(.) #B

    -nnual hol"ing cost @)#9&>D @1>9(B1 @#9B1)

    -verage o* time #.#D *ee/s (.)& *ee/s 11.&)*ee/s 6able 110&

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    Or"ere" an" 'elivere" ointly =2re%uency Jaries by Or"er

    -pplying Step (

    n= $$+.(

    • -pplying Step )

    nL = $$+.( % yr    n

    % = $$+.( % 2 = ,+(. % yr 

    nH

     = $$+.( % , = 2+2* % yr 

    -nnual or"er cost 6otal annual cost

    nS+nLsL +n

    %s%

     + nHsH = '/,-0-+, @1&>9DBD

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    Economies of Scale toE3ploit ,uantity 'iscounts

    Lot size*based discount + "iscountsbase" on %uantity or"ere" in a singlelot

    ,olue based discount  = "iscount isbase" on total %uantity purchase"over a given perio"

     6*o common schemes

    ◦ -ll0unit %uantity "iscounts

    ◦ Marginal unit %uantity "iscount or multi0

    bloc/ tari7s

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    ,uantity 'iscounts

     6*o basic %uestions

    1. Ghat is the optimal purchasing "ecisionfor a buyer see/ing to ma3imi!e pro4ts

    5o* "oes this "ecision a7ect the supplychain in terms of lot si!es9 cycleinventories9 an" o* times

    #. $n"er *hat con"itions shoul" a supplier

    o7er %uantity "iscounts Ghat areappropriate pricing sche"ules that asupplier see/ing to ma3imi!e pro4tsshoul" o7er

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    -ll0$nit ,uantity 'iscounts

    8ricing sche"ule has speci4e" %uantitybrea/ points q>9 q19 9 qr 9 *here q>  >

    If an or"er is place" that is at least as

    large as qi but smaller than qiF19 then eachunit has an average unit cost of C i

    $nit cost generally "ecreases as the

    %uantity increases9 i.e.9 C > N C 1 N N C r  Objective is to "eci"e on a lot si!e that

    *ill minimi!e the sum of material9 or"er9an" hol"ing costs

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    -ll0$nit ,uantity 'iscounts

    2igure 110&

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    -ll0$nit ,uantity 'iscounts

    Ste ": Evaluate the optimal lot si!e foreach price C i9> i  r  as follo*s

    Qi = 2DS

    hCi

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    -ll0$nit ,uantity 'iscounts

    Ste #: Ge ne3t select the or"er %uantityQi for each price C i

    !i ≤Q

    i < !

    i+$

    Qi < !iQi ≥ !

    i+$

    1.

    #.

    &.

    • Case & can be ignore" as it is consi"ere" forQiF1

    • 2or Case 1 if 9 then set Qi  Qi

    • If 9 then a "iscount is not possible

    • Set Qi qi to %ualify for the "iscounte"

    !i ≤Q

    i < !

    i+$

    Qi < !

    i

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    -ll0$nit ,uantity 'iscounts

    Ste $: Calculate the total annual cost ofor"ering Qi units

    Total annual cost TCi =   D

    Qi

     ÷÷S+

      Qi

    "

     ÷÷hCi + DCi

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    -ll0$nit ,uantity 'iscounts

    Ste %: Select Qi *ith the lo*est total

    cost TC i

    C" = $D

    DCr  +  DS

    !r 

    + h2!r Cr  – 2hDSC

     

    • Cuto7 price

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    -ll0$nit ,uantity 'iscountE3ample

    Order 'uantity Unit Pri(e

    >=(9AAA @&.>>

    )9>>>=A9AAA @#.AB

    1>9>>> or more @#.A#

    q>  >9 q1  )9>>>9 q#  1>9>>>

    C >  @&.>>9 C 1  @#.AB9 C #  @#.A# D = 1#>9>>>?year9 S  = @1>>?lot9 h = >.#

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    -ll0$nit ,uantity 'iscountE3ample

    Step 1

    Q) = 2DS

    hC)

    = /-2.1 Q$ = 2DS

    hC$

    = /-/(1 Q2 = 2DS

    hC2

    = /.$)

    Step #

    Ignore i = > because Q>  B9( N q1  )9>>>2or i = 19 #

    Q$

    " =Q$ = /-/(1 Q

    2

    " = !2 = $))))

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    -ll0$nit ,uantity 'iscountE3ample

    Step &

    TC$ =   D

    Q$"

     

     

    ÷÷S+  Q

    $

    "

     

    ÷÷hC$ + DC$ = '-,0*/*1 TC2 = '-,.,2)

    Lo*est total cost is for i #

    Or"er bottles per lot at @#.A# per

    bottle

    Q2

    " = $))))

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    Marginal $nit ,uantity 'iscounts

    • %ulti*bloc& tari-s + the arginalcost of a unit that "ecreases at abrea/point

    2or each value of i9 > i  r 9 let V i be the

    cost of or"ering qi units

    , i =C

    )#!

    $ – !

    )& +C

    $#!

    2 – !

    $& + ++++C

    i –$#!

    i – !

    i –$&

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    Marginal $nit ,uantity 'iscounts

    2igure 110(

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    Marginal $nit ,uantity 'iscounts

    Material cost of each or"er Q is V i F Q =

    qi;C i

     Annual order cost =   DQ 

     ÷S

     Annual holding cost =  , i + #Q – !

    i&C

    i h% 2

     Annual materials cost =  DQ, i + #Q – !

    i&C

    i  

    =   DQ 

     ÷S+  , i + #Q – !i &C i   h % 2

    + DQ, i + #Q – !

    i&C

    i  

     6otal annualcost

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    Marginal $nit ,uantity 'iscounts

    Ste ": Evaluate the optimal lot si!e foreach price C i

    !ptimal lot size for Ci is Q

    i =

    2D#S+, i – !

    iCi&

    hCi

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    Marginal $nit ,uantity 'iscounts

    Ste #: Select the or"er %uantity Qi* for

    each price C i

    f !i ≤Qi ≤ !i+$ then set Qi"

    =Qif Q

    i < !

    i then set Q

    i

    " = !i

    f Qi > !

    i+$ then set Qi" = !

    i+$

    1.#.

    &.

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    Marginal $nit ,uantity 'iscounts

    Ste $: Calculate the total annual costof or"ering Qi*

    TCi =   D

    Qi

     ÷÷S+  , i + #Qi

    " – !i&C

    i

      h % 2 +

     D

    Qi

    "  , 

    i + #Q

    i

    " – !i&C

    i

     

    Ste %: Select the or"er si!e Qi* *iththe lo*est total cost TC i

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    Marginal $nit ,uantity 'iscountE3ample

    Original "ata no* a marginal "iscount

    Order 'uantity Unit Pri(e

    >=(9AAA @&.>>

    )9>>>=A9AAA @#.AB

    1>9>>> or more @#.A#

    q>  >9 q1  )9>>>9 q#  1>9>>>

    C >  @&.>>9 C 1  @#.AB9 C #  @#.A#

     D = 1#>9>>>?year9 S  = @1>>?lot9 h = >.#

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    Marginal $nit ,uantity 'iscountE3ample

    , ) = )1 , 

    $ = -#,))) – )& = '$,)))

    , 2 = -#,))) – )& + 2+*/#$)))) – ,)))& = '2*0))

    Ste "

    Q) =

    2D#S+, ) – !

    )C

    )&

    hC)

    = /-2.

    Q$ =2D#S+, 

    $

     – !$

    C$

    &

    hC$

    = $$)20

    Q2 =

    2D#S+, 2 – !

    2C

    2&

    hC2

    = $/*/$

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    Marginal $nit ,uantity 'iscountE3ample

    Ste#   Q)

    " = !$ = ,))) because Q

    ) = /-2. > ,)))

    Q$

    " = !2 = $))))1 Q

    2 = Q

    2 = $/*/$

    Ste$TC

    ) =   D

    Q)

     ÷÷S+  , ) + #Q)

    " – !)&C

    )

      h% 2 +

     D

    Q)

    "  , 

    ) + #Q

    )

    " – !)&C

    )

       = '-/-*))

    TC2 =   D

    Q2

     ÷÷S+  , 2 + #Q2

    " – !2&C

    2

      h% 2 +

     D

    Q2

    "  , 

    2 + #Q

    2

    " – !2&C

    2

       = '-/)-/,

    TC$ =   DQ

    $

     ÷÷S+  , $ + #Q$

    " – !$&C $   h% 2 +  DQ$

    "  , $ + #Q$" – !$&C$    = '-/$(0)

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    Ghy ,uantity 'iscounts

    ,uantity "iscounts can increasethe supply chain surplus for the

    follo*ing t*o main reasons1. Improve" coor"ination to increase

    total supply chain pro4ts

    #. E3traction of surplus through price

    "iscrimination

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    ,uantity 'iscounts forCommo"ity 8ro"ucts

     D = 1#>9>>> bottles?year9 S  R  @1>>9 h R  >.#9 C  R 

    @&

    S  M   @#)>9 h M   >.#9 C  M   @#

    Q. =

    2DS.

    h.C

    . =2×$2)))) ×$))

    )+2× - = /-2.

     Annual cost for 3! =  D

    Q. 

     ÷S

    . +  Q

    .

     

     ÷h

    .C

    . = '-(*,

     Annual cost for manufacturer  =   DQ

     ÷S

    % +   Q.

     ÷h

    %C%

     = '/))*

    -nnual supply chaincost manufacturer F

    'O;

    @B9>>A F @&9DA) @A9>(

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    Locally Optimal Lot Si!es

    =  D

     ÷S. +

      Q

     ÷h.C. +

      D

     ÷S% +

      Q

     ÷h%C%

    -nnual cost for'O an"manufacturer

    Q" =2D#S

    . +S

    %&

    h.C

    . +h%C% = *$/,

     Annual cost for 3! =   DQ " 

     ÷S. +

      Q "

     ÷h.C. = '.),*

     Annual cost for manufacturer  =   DQ " 

     ÷S% +

      Q "2 

     ÷h%C% = ',$)/

    -nnual supply chaincost manufacturer F

    'O;

    @)91>B F @(9>)A @A91B)

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    'esigning a Suitable Lot Si!e0ase" ,uantity 'iscount

    'esign a suitable %uantity "iscount thatgets 'O to or"er in lots of A91B) units*hen its aims to minimi!e only its o*n

    total costsManufacturer nee"s to o7er an

    incentive of at least @#B( per year to'O in terms of "ecrease" material cost

    if 'O or"ers in lots of A91B) units-ppropriate %uantity "iscount is @& if

    'O or"ers in lots smaller than A91B)

    units an" @#.AAD for or"ers of A91B) or

    , i i h

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    ,uantity 'iscounts Ghen2irm 5as Mar/et 8o*er

    'eman" curve &B>9>>> = B>9>>> p

    8ro"uction cost C  M  = @# per bottle

    $ro/ . = # p –C

    .-/)))) – /)))) p&

    $ro/ % = #C. –C% -/)))) – /)))) p&

     p to ma3imi!e  Prof  R p= - +C

    .

    2

    $ro/ %

     = #C. –C

    %& -/)))) – /)))) - + C.

     ÷

     

     = #C

    . – 2$0)))) – -))))C

    .&

    , i 'i Gh

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    ,uantity 'iscounts Ghen2irm 5as Mar/et 8o*er

    C  R = @( per bottle9  p  @) per bottle

     6otal mar/et "eman" &B>9>>> = B>9>>> p = B>9>>>

     Prof  R  ) = (;&B>9>>> = B>9>>> P ); @B>9>>>

     Prof  M  = ( = #;&B>9>>> = B>9>>> P );

    @1#>9>>>

     Prof SC    p = C  M ;&B>9>>> = B>9>>> p;

    Coor"inate" retail price p= - +C%

    2 = - +2

    2 = '.

     Prof SC   @( = @#; 3 1#>9>>> @#(>9>>>

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     6*o08art 6ari7 

    Manufacturer charges its entirepro4t as an up0front franchise fee ff  

    Sells to the retailer at cost

    +etail pricing "ecision is base" onma3imi!ing its pro4ts

    E7ectively ma3imi!es thecoor"inate" supply chain pro4t

    J l " , tit

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    Jolume0ase" ,uantity'iscounts

    'esign a volume0base" "iscountscheme that gets the retailer to

    purchase an" sell the %uantity sol"*hen the t*o stages coor"inatetheir actions

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    Lessons from 'iscounting Schemes

    ,uantity "iscounts play a role in supply chaincoor"ination an" improve" supply chainpro4ts

    'iscount schemes that are optimal are volumebase" an" not lot si!e base" unless themanufacturer has large 43e" costs associate"*ith each lot

    Even in the presence of large 43e" costs for

    the manufacturer9 a t*o0part tari7 or volume0base" "iscount9 *ith the manufacturerpassing on some of the 43e" cost to theretailer9 optimally coor"inates the supply

    chain an" ma3imi!es pro4ts

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    Lessons from 'iscounting Schemes

    Lot si!e=base" "iscounts ten" to raise thecycle inventory in the supply chain

    Jolume0base" "iscounts are compatible *ithsmall lots that re"uce cycle inventory

    +etailers *ill ten" to increase the si!e of thelot to*ar" the en" of the evaluation perio"9the hoc&ey stic& phenoenon

    Gith multiple retailers *ith "i7erent "eman"curves

     

    optimal "iscount continues to bevolume base" *ith the average price charge"to the retailers "ecreasing as the rate ofpurchase increases

    8 i 'i i i ti t M i i

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    8rice 'iscrimination to Ma3imi!eSupplier 8ro4ts

    2irm charges "i7erential prices toma3imi!e pro4ts

    Setting a 43e" price for all units "oes not

    ma3imi!e pro4ts for the manufacturerManufacturer can obtain ma3imum pro4ts

    by pricing each unit "i7erently base" oncustomersQ marginal evaluation at each

    %uantity,uantity "iscounts are one mechanism for

    price "iscrimination because customers

    pay "i7erent prices base" on the %uantity

    Sh t 6 'i ti

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    Short06erm 'iscounting: 6ra"e 8romotions

     6ra"e promotions are price"iscounts for a limite" perio" oftime

    Rey goals1. In"uce retailers to use price

    "iscounts9 "isplays9 or a"vertising to

    spur sales#. Shift inventory from the

    manufacturer to the retailer an" thecustomer

    &. 'efen" a bran" against competition

    Sh t 6 'i ti

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    Short06erm 'iscounting: 6ra"e 8romotions

    Impact on the behavior of theretailer an" supply chainperformance

    +etailer has t*o primary options1. 8ass through some or all of the

    promotion to customers to spur sales

    #. 8ass through very little of thepromotion to customers but purchasein greater %uantity "uring thepromotion perio" to e3ploit the

    temporary re"uction in price /or0ard

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    2or*ar" uying Inventory 8ro4le

    2igure 110)

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    2or*ar" uy

    Costs to be consi"ere" = materialcost9 hol"ing cost9 an" or"er cost

     6hree assumptions

    1.  6he "iscount is o7ere" once9 *ith nofuture "iscounts

    #.  6he retailer ta/es no action to

    inuence customer "eman"&. -naly!e a perio" over *hich the

    "eman" is an integer multiple of Q1

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    2or*ar" uy

    Optimal or"er %uantity

    Qd =   dD#C – d&h

    +  CQ"C – d

    • +etailers are often a*are of thetiming of the ne3t promotion

    4orward buy =Qd –Q "

    Impact of 6ra"e 8romotions

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    Impact of 6ra"e 8romotionson Lot Si!es

    Q  B9( bottles9 C   @& perbottle

    d   @>.1)9  D = 1#>9>>>9 h  >.#

    Cycle inventory at 'O Q?# B9(?# &91B#bottles

    -verage o* time Q?# D  B9(?# D; >.&1B#monthsQd =   dD

    #C – d&h

    +  CQ "

    C – d= )+$, ×$2))))

    #-+)) – )+$,& × )+2)+ - × /-2.

    -+)) – )+$,= -02-/

    Impact of 6ra"e 8romotions

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    Impact of 6ra"e 8romotionson Lot Si!es

    Cycle inventory at 'O Qd ?# &9#&B?#

    1A911 bottles-verage o* time Qd ?# D  &9#&B?#>9>>>;

    1.A11 months

    Gith tra"e promotions

    2or*ar" buy Qd  = Q &9#&B = B9( &19A1# bottles

    5o* Much of a 'iscount Shoul"

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    5o* Much of a 'iscount Shoul"the +etailer 8ass 6hrough

    8ro4ts for the retailer

     Prof  R  &>>9>>> = B>9>>> p; p = &>>9>>> = B>9>>> p;C  R

    • Optimal price

     p  &>>9>>> F B>9>>>C  R;?1#>9>>>

    • 'eman" *ith no promotion

     D R  &>9>>> = B>9>>> p  B>9>>>

    • Optimal price *ith "iscount

     p  &>>9>>> F B>9>>> 3 #.);?1#>9>>> @&.A#)

     D R  &>>9>>> 0 B>9>>> p  B(9)>>

    • 'eman" *ith promotion

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     6ra"e 8romotions

     6ra"e promotions generallyincrease cycle inventory in asupply chain an" hurt performance

    Counter measures

    ◦ E'L8 every "ay lo* pricing;

    ◦ 'iscount applies to items sol" to

    customers sell0through; not the%uantity purchase" by the retailersell0in;

    ◦ Scan base" promotions

    Managing Multiechelon

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    Managing MultiechelonCycle Inventory

    Multi0echelon supply chains havemultiple stages *ith possibly manyplayers at each stage

    Lac/ of coor"ination in lot si!ing"ecisions across the supply chainresults in high costs an" more cycleinventory than re%uire"

     6he goal is to "ecrease total costs bycoor"inating or"ers across the supplychain

    Managing Multiechelon

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    Managing MultiechelonCycle Inventory

    2igure 110B

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    Integer +eplenishment 8olicy

    'ivi"e all parties *ithin a stage into groups suchthat all parties *ithin a group or"er from thesame supplier an" have the same reor"er interval

    Set reor"er intervals across stages such that the

    receipt of a replenishment or"er at any stage issynchroni!e" *ith the shipment of areplenishment or"er to at least one of itscustomers

    2or customers *ith a longer reor"er interval thanthe supplier9 ma/e the customerQs reor"erinterval an integer multiple of the supplierQsinterval an" synchroni!e replenishment at thet*o stages to facilitate cross0"oc/ing

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    Integer +eplenishment 8olicy

    2or customers *ith a shorter reor"er interval thanthe supplier9 ma/e the supplierQs reor"er intervalan integer multiple of the customerQs interval an"synchroni!e replenishment at the t*o stages to

    facilitate cross0"oc/ing 6he relative fre%uency of reor"ering "epen"s on

    the setup cost9 hol"ing cost9 an" "eman" at"i7erent parties

     6hese polices ma/e the most sense for supplychains in *hich cycle inventories are large an""eman" is relatively pre"ictable

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    Integer +eplenishment 8olicy2igure 110D

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    Integer +eplenishment 8olicy

    2igure 110

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    Summary of Learning Objectives

    1. alance the appropriate costs tochoose the optimal lot si!e an" cycleinventory in a supply chain

    #. $n"erstan" the impact of %uantity"iscounts on lot si!e an" cycleinventory

    &. 'evise appropriate "iscounting

    schemes for a supply chain(. $n"erstan" the impact of tra"e

    promotions on lot si!e an" cycleinventory

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    Summary of Learning Objectives

    ). I"entify managerial levers that re"ucelot si!e an" cycle inventory in a supplychain *ithout increasing cost

    +e"uce 43e" or"ering an" transportationcosts incurre" per or"er

    ◦ Implement volume0base" "iscountingschemes rather than in"ivi"ual lot si!e=

    base" "iscounting schemes◦ Eliminate or re"uce tra"e promotions an"

    encourage E'L8 = base tra"e promotions onsell0through rather than sell0in to the retailer