Charlie Gunningham CEO, Business News @chazgunningham Corporate Transformation & digital teams
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Charlie GunninghamCEO, Business News @chazgunningham
Corporate Transformation& digital teams
I’m a digital guy• School teacher 13 years• eBusiness cofounder 13 years• Business media… 2 years & counting
@chazgunningham
Great things happen slowly
@chazgunningham
@chazgunningham
Businesses need INFO + NEWS
this is what the BNiQ product is all about
@chazgunningham
Revenue Trends 2011 -> 15
• Print ads - 30%• Digital ads + 300%• Event income ~ stable
“in print, online and in person”
@chazgunningham
We’re digitising fast
• AABP dig revenues 12 - 18%• BN dig revenues 36%
“It’s amazing how large digital revenues are in Australia, we’re on 16%” Janette Larkin, Des Moines Register
@chazgunningham
Web Traffic HIGHER post pay wall!
@chazgunningham
DO…
1. Believe your industry is under attack2. Think how you can use digital
1.to lower costs2.new revenue3.understand customers’ needs4.Look at off-shoring less essentials
@chazgunningham
DON’Ts
1. Think markets will be the same2. Ignore/be arrogant3. Think dig. transformation is easy
@chazgunningham
Charlie GunninghamCEO, Business News @chazgunningham
Corporate Transformation& digital teams
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