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MANAGING CREATIVITY & INNOVATION
By:
Febriana Danti
Murlinah
Usep Sugiana
Vina Yuthadiana
Sources: Managing Creativity & Innovation, HBS 2003
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Introduction
3M Company
Initially produces sandpaper products
In 1920s, 3M researcher Dick Drews innovation on masking tape which
has generated revenues for 3M over seven decades
Currently 3M produces more than 700 specialize products for medical,
electrical, home and industrial applications.
By 2001 3M had grown into global enterprise with over $16 billion in
annual revenues and leading positions in a diversified set of markets.
Innovation had fuelled that growth over decades, due to William
McKnight goal: Create a climate and structure within which innovation
is encouraged, facil i tated, and rewarded.
Innovation drives grow th of 3Ms business............
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Introduction
INNOVATION
ROLE IN
ENTERPRISES
Creator &
SustainorDestroy
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IntroductionINNOVATION PROCESS
Idea GenerationOpportunity
Recognition
Idea
Evaluation
Development Commercialization
Idea generation: develops an insight about something new, sometimes takes the form of
the technical insight with no apparent commercial application
Opportunity recognition: creating value for our customers and our shareholder subject
to the invention of the idea/insightIdea evaluation: evaluate new idea by decision makers to answers about how will the
idea works, technical know how, value for customers, fitness with company strategy and
cost perspective
Development: develop the idea works well
Commercialization: the idea benefits for the customers and shareholder, make the ideasaleable
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Types of Innovation
Definitions
Berasal dari bahasa latin Nova ; Baru
Prof Ed Robert (MIT) Innovation = Invention + exploitation
Innovation: Embodiment, combination or sytesis of knowledge in original,
relevant, valued new products, process or services
Innovation: something original, new, and important -in whatever field- that
breaks in to (or obtains a foothold in) a market or society. Source: Journal of
High Technology Management Research Vol 20 No 1 pp40-51 2009
Innovation differs from invention in that innovation refers to the use of better
and ,as a result, novel idea or method, whereas invention refers more directly tothe creation of the idea or the method itself.
Innovation differs from improvement in that innovation refers to the notion of
doing something different rather than doing the same thing better
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Types of Innovation
Types of Innovation
INNOVATION
Incremental Radical
Exploit existing forms/technology Something new to the world & a
departure from existing
technology/method
Pentium III Pentium IV Vacuum Tube transistorsemiconductor
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Types of Innovation
Characteristics of Radical Innovation
An entirely new set of performance features Improvement in known performance features of 5 times or greater
A 30% or greater reduction in cost
Radical innovation
time
Performance/
cost improvements