Managing by Metrics

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”“The minimum viable product is that version of a new product which

allows a team to collect the maximum amount of validated learning

about customers with the least effort.

- Eric Ries, Lean Startup

A measuring system that quantifies a trend, dynamic, or characteristic. Metrics encourage objectivity. They make it possible to compare; they facilitate understanding. Think benchmarks statistics and predictive indicators.

A way of monitoring and tracking the progress of strategic objectives. Measurements can be leading indicators of performance or lagging indicators. Common measurements such as product revenue, profits, product margin and product adoption rate are often referred to as key performance indicators or KPI’s.

METRIC

MEASUREMENT

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Date start Date end

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Week 1 Week 2 Week 3 Week 4

Month 1 Month 2 Month 3 Month 1 Month 2 Month 3

Month 1 Month 2 Month 3 Month 4 Month 5Month 1 Month 2 Month 3 Month 4 Month 5

Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14

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