MANAGING ASSETS IN A DIGITAL WORLD

INTERNATIONAL FACILITY MANAGEMENT ASSOCIATION | 2021

MANAGING ASSETS IN A DIGITAL WORLD

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CVG AirportChief Innovation Officer

Customer Experience

Information Technology

Innovation Talent and Technologies

Terminal Services

PreviousAirline Senior Leader

Customer Operations

Customer Relations

Corporate Learning

Performance and Analysis

Licensed Commercial Pilot

Snapshot Winsfastest growing U.S. airport for both passenger and cargo volume; only US airport with two cargo hub

operations (Amazon’s Prime Air and DHL); Airports Council International’s Best Airport North America 5-15

million passengers; Skytrax awards for airport quality and/or service seven out of the last eight years; Air

Cargo World’s award for Best Airport; established unique model of innovation for non-traditional streams

of revenue and to further CVG’s position as an industry disruptor and outside industry influencer

first domestic U.S. airport to: deploy autonomous equipment for cleaning and disinfection measures;

deploy wearable technology for enterprise asset management, safety, and security; deploy IoT devices for

monitoring and engaging with employees and customers; deploy cloud-based passenger check-in

technology allowing check-in processes anywhere; use interior drone photography for advanced

wayfinding purposes; trial advance personal electric vehicles for passengers with reduced mobility; trial

retrofitted vehicles for autonomous driving for people and cargo movement; creation of the Leading

Individuals Forward Together (LIFT), a social engagement model for airport staff and disabilities

organizations, in partnership with Cincinnati Children’s Hospital; collaborative curation opportunity with

massive scale, in-airport museum displays courtesy of the Cincinnati Museum Center

BRIAN COBB

IFMA | 2021

Amazon

CINCINNATI

NORTHERN KENTUCKY

OHIO RIVER

FASTEST GROWING U.S. AIRPORT Largest city within a day’s drive to 50% of the U.S. PopulationOnly airport in North America to have 2 major Air Cargo Carriers hubbedSuperior access to air, road, river, and railo Air: no air traffic congestion or slot controlo Road: I-71/75 joins through Cincinnati, then divides south of the airport;

primary route from the furthest reaches North and Northeastern US to furthest points South and Southwestern U.S.

o River: part of the “Great Loop” of intercoastal waterways from Lake Erie to the Three Rivers Junction to the Ohio to the Mississippi and into the Gulf of Mexico

o Rail: as a major thoroughfare, rail traverses from all corners of the US to and through Cincinnati connecting through several nearby yards

COVINGTON

$2.5B in area development and growing in and around CVG

ECONOMIC IMPACT

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GEOGRAPHIC IMPACT

NEWPORT

DHL

IFMA | 2021

Build the brand

Pivot around the industry

Disrupt the competition

Grow the business

Establish a sense of belonging: Affiliation

Future-proof the brand

Lead the industry

Neutralize the competition

Establish a sense of self-care: Nurturing

Establish the brand

Understand the industry

Understand the competition

Stave off the bleed

Meet the needs: Identity

POINTS IN TIME

2011 STRATEGIC PLAN – THE FIRST 5 YEARS

2016 STRATEGIC PLAN – THE SECOND 5 YEARS

2021 STRATEGIC PLAN – THE THIRD 5 YEARS

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STRATEGY ON BRAND

Establish the brand

Understand the industry

Understand the competition

Stave off the bleed

Meet the needs: Identity

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STRATEGY FOR INNOVATION

OUR VERTICALS

TRANSPORT

Ensure CVG remains ahead of infrastructure demands and technology deployments to advance transportation forward

Leverage our proximity to river, road, and railIntroduce personal electric vehiclesExplore personal rapid transitDeploy autonomous vehiclesFacilitate hyperloop exploration

CONNECT

Create curated experiences among CVG’s internal and external customers, ensuring the latest information is accurate, meaningful, and empowering

Solicit feedback to create detailed personasExpect secure open APIs for optimum networking Deploy sensor technologies for ‘heartbeats’ Delve into deep learning via IoT, BI, and AIDeploy wearable solutions for content accessImplement visualized central core control

CLEAN

Reaffirm CVG’s position as a socially conscious neighbor for the Region and Industry who is supporting R&D, implementing best practices, and pushing beyond regulated minimums

Educate on the basics of waste reductionImplement practices to mitigate wastePartner to understand sustainability ROIsExplore beta-testing and realistic solutionsDeploy options moving to grid-independenceEncourage industry collaboration for biodiversity

SECURE

Expect and instill for CVG’s sensitive security implications, emerging threats, and soft targets on behalf of our customers, visitors, employees, and industry

Leverage cloud computing and understand limitsAbide by, respect and enhance privacyExplore non-biased biometricsFortify physical safety while expediting flowEngage cyber red-team penetration testingAchieve industry-leader positioning

IFMA | 2021

OUR APPROACH

This is who we are.

CONFIDENTHaving experience entwined with passion for innovation helps optimize our travelers’ experience.

SIMPLY GENUINEAssume and operate with authentic intentions while committed to finding honest, straightforward solutions.

SMARTWith travel, there is always more to learn; being the knowledgeable, enlightened and mindful leader can both alleviate stress as well as enliven the traveler’s spirit.

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Universities

Established

Companies

Government and Industry

Startups

Incubators

VCs

Interns & Co-ops R&D

Publishing Grant Writing

Accelerators

Market Expertise

New Market Verticals

Non-common resources

OURECOSYSTEM

Airport as a Lab

ENTREPRENEURIAL SPIRITStrong enthusiasm and ambition drive our aspirations for positive change.

STRATEGY FOR INNOVATION

IFMA | 2021

BRAND EQUITY JOURNEY BEYOND

OURBEGINNING POINT

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How could we expect an enjoyable journey when starting with poor performance? What was perceived as outside CVG’s control became a launching point for influencing better outcomes through integrating emerging technologies. CVG made improving TSA screening ‘a thing’.

IFMA | 2021

BRAND EQUITY OUR ACTIONS

DATA MINING ANDVISUALIZATION FOR OPTOMIZATION

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IoT & SECURITY

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WATCH & WEAR

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NORMAL SCREEN ALERT SCREEN

WATCH & WEAR


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AV CLEAN

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VR PROCUREMENT

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AV DELIVERY

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AI EFFICIENCY

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Amazon Distribution

Amazon DHL

KEYHyperloop - PassengerHyperloop – CargoHyperloop – Cargo ShortAirport GSE Lane 1 Airport GSE Lane 2

IFMA | 2021

DATA MINING FORADVANCEMENT

ADVANCED

MOBILITY

BRIAN COBB

CHIEF INNOVATION OFFICER

[email protected]

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MANAGING ASSETS IN A DIGITAL WORLD

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