Improving Internet strategies and maximizing the social media presence of LLP projects Managing and Measuring the reach and impact of your social media activities This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu Gary Shochat P.A.U Education Tatiana Codreanu web2learn
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Managing and measuring social media coventry combined
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Improving Internet strategies and maximizing the social media presence of LLP projects
Managing and Measuring the reach and impact of your social
media activities
This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein.
http://www.web2llp.eu
Gary Shochat P.A.U Education
Tatiana Codreanu web2learn
How do you know your web and social media strategy is working?
• measuring your success and failure!
Where do we start?
• Setting realistic goals and learning how to track them.
How do I set goals?
Key Performance Indicators
So…what can indicate that YOUR website or Social Media is working?
KPIs should I look for: website
• Visibility: keywords, sources, Landing pages,
• Traffic: visitors, unique visitors, New vs. returning visitors, bounce rate, ‘stickiness’, user paths
Social conversation monitoring #Engage with your audience! Follow back!
Create a list of #keywords
Shorcut your link with a tracking tool such as bit.ly
Check the tweets and aswer the questions
Hashtags appear on search engines
Social conversation monitoring Number of clicks
Social conversation monitoring
Social conversation monitoring : Use a curation tool
Discover hashtags
Bookmark links and create #keywords
Commander Chris Hadfield @Cmdr_Hadfield
Commander Chris Hadfield @Cmdr_Hadfield
@languages_web2
@web2lean_eu
@tatiawa
Connecting with us on twitter
@paueducation
@OpenEduEu
@garyshoclat
Tasks!
1. List the key performance indicators
for the different channels you will be using 2. Explore and list the relevant # influencers on Twitter and websites relevant to your project (maybe using tools such Hashonomy or other