With the increasing number of communication channels and platforms, companies receive more and more advertising, media and sponsorship applications. The newly developed management tool enables you to save a lot of time and costs. Even middle-sized companies can save more than EUR 50'000 per year, only on costs for personnel. At the same time, the quality of the requests increases considerably, enabling you to get the best possible efficiency for media advertising and sponsorship strategies. More information and offer: [email protected]
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SPONSOR&AD-CHECK® A Management Tool to increase the efficiency and effectiveness of Sponsorship and Advertising Requests
Developed by Sponsorize based on inputs and the demand from the Swiss Sponsorship Circle and the Swiss Sponsorship Think Tank, with expert inputs from CCI COTTING.
Sponsorship and Advertising requests create high costs: It takes a lot of time to receive, read, coordinate internally and answer them These time investments are in most cases not core business activities and do not create
business value They quickly cost more than EUR 50‘000 per year just in costs for the personnel handling
these requests Most companies use MS Office Excel sheets and type again the requests in order to have a
database -> with very limited analysis functions and a high time investment to create and manage the database.
There is a lack of objectivity for the allocation of Sponsorship and Media advertising budgets Selection Criteria once set are not always followed Selection criteria are understood differently among the different countries, regions, managers There is often no common weighting of the selection criteria.
Sponsorize IZE and CCI have developed an online application that saves time and costs and that increases the quality of sponsorship and media advertising requests.
The application is easy, self explaining and includes the following tools:
Request via integrated online platform: The applicant fills-out and answers the questions
S&A Check evaluates request, based on weighted criteria
Pre-Selection of potential sponsorships and advertising placements with the highest criteria match. Automatic e-mail to sponsorship/media head and applicant. E-mail content and its sending can be individualised.
Database generation: acceptance folder, rejection folder, details of applicant, more CRM options
Data analysis: - From where - who - what - how much etc. & presentation generation tool
e main work is now done by the system and the applicant!
You want to get an expert view on your actual sponsorship and/or media advertising activites and how you could improve them? You first need to work out or adapt the strategy and the criteria?
Your needs
Our team of experts is at your disposal to support you. We offer you tailor-made solutions:
OUR SOLUTION
You don’t know the exact return your campaigns will have / had ? We develop indicators based on research and practical experience that allow you to optimise the allocation of your ressources : ROI of your campaings / Customer acquisition cost / Media impact You would like to use all your sponsorship and/or media advertising data ? We consolidate and compile the data for you. We offer you a 360° view of your activities. This gives you a better understanding and the opportunity to improve them. You hesitate between different strategic options ? We can develop or help you to develop your new strategy. Our more than 21 years know-how in the field gives you the extra notch.
- Consulting in the areas of Vision, Corporate Strategy, Positioning, Marketing, Sponsoring & Partnerships, Philanthropy, CSR/CSV, Finance, Business Development, Sales, Event and Media Management.
- Connecting Solutions – helping to acquire, build and/or to strengthen relationships to stakeholders (clients, suppliers, employees, media, institutions, journalists, …)
- Innovative Solutions – we innovate thanks to the combination of “best practice” experience with evidence from research.
OUR PROGRAM CCI = Consulting, Connecting, Innovating
› We are connected to 10 Universities* either as Faculty Members or Lecturers
› We have a network of senior consultants with whom we work for many years on a worldwide basis; among those Sponsorize in Geneva – the Partner we have supported in developing the Sponsor&Ad Check Management Solution. Sponsorize works itself together with IBM.
› We combine experience and know-how with young innovation spirit by integrating master students from our classes in projects.
*London School of Economics, IE Business School Madrid, Cairo University, University of Lugano, AISTS-EPFL Sports Management, CIES FIFA Master of Sports Management, University of Fribourg, University of Neuchâtel, University of Applied Sciences Northwestern Switzerland, Bahcesehir University Istanbul.
WHAT MAKES US DIFFERENT The combination of „Best Practice“ with „Best Academics“
ABOUT DR. PATRICK COTTING See also: cci-cotting.com / linkedin / xing / mscom.usi.ch
Founder, CEO and Chairman of
CCI Cotting Consulting AG / CCI MEDIA (since 2008)
PhD in economics and social sciences (Dr.rer.soc.oec.) Johannes-Kepler-Universität Linz (A) with „summa cum laude“ MBA (lic.rer.pol.) of the University of Fribourg/Freiburg (CH)
Classes at UCLA Anderson Management School (USA)
Faculty Member of the Università della Svizzera Italiana (USI), IE University (School of Communication) Madrid and Lecturer at Université de Neuchâtel, Université de Fribourg, Cairo University, Bahcesehir University Istanbul, FHNW, EPFL.
Former positions:
Vice President Alliances & Partnerships, CREDIT SUISSE, e-investment services Europe
Director Marketing & Sales Central Europe, EUROSPORT.
Your Contact CCI COTTING CONSULTING LTD./ CCI MEDIA Zilstrasse 27 Oberdorfstrasse 12 CH-8153 Zurich-Ruemlang CH-1712 Fribourg-Tafers +41 43 541 4000 www.cci-media.com / www.cci-cotting.com Your direct line: Dr. Patrick Cotting, CEO, [email protected] / [email protected] +41 79 555 37 25 Skype: cottingconsulting Twitter: ccimedia pinterest/pcotting slideshare.net/pcotting