Managerial Economics

This book, Managerial Economics provides an in-depth discussion on various concepts and theories of economics that can be applied in business environment. The book provides a systematic presentation of text that covers the various aspects of the world economy. It also discusses the recent issues and developments in economics. Apart from incorporating the latest facts and figures, the book contains a vast number of solved problems to highlight the practical aspects of managerial economics. The style and structure of the book is lucid and designed to cater to the needs of graduate and postgraduate students pursuing business, commerce, and economics. The book will also prove to be useful for corporate managers and entrepreneurs.

About the Authors

Jaswinder Singh did his M.A. Honors from School of Economics in 1980 and Ph.D. in Agricultural Economics from Punjab

University in 1994. He taught B.A. (Hons.) Economics, B.Com (Hons.), and BBE at Sri Guru Tegh Bahadur Post Graduate

College (University of Delhi ). He has written articles on agricultural economics, sustainable development, and higher

education in several journals of national repute. He is a member of many associations, such as Indian Economic Association,

India International Intellectual Society, and All India Foundation for Peace and Development. He was also a member of

Academic Council, University of Delhi from 1994-98 and 2007-08.

Apart from this, he is a member of various committees of University of Delhi, University Grants Commission, and Govt. of Delhi. Presently, he is serving as Principal, Sri Guru Tegh Bahadur Khalsa College (University of Delhi).

The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management books bringing excellent content in management education to the fore. The team is committed to excellence--excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers.

ISBN: | Pages: | Author: | Price: ` 399/-w/CD978-93-5004-303-5 876 Jaswinder Singh, KLSI

MANAGEMENT TEXTBOOKSDREAMTECH

ØPowerPoint Presentations for each

chapter

ØSolutions to the Additional

Questions given at the end of the book

CD-ROM Contains

Includes

5 Years Solved

Exam Questions

Table of Contents

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Managerial Economics: Meaning, Nature, Scope, and Importance: Introduction | Meaning of Economics | Concept of Managerial Economics | Major

Economic problems | Decision Making Process Business Objectives of Organizations: Introduction | Business Objectives | Profit- A Prime Business

Objective | Functions of Profit | Issues in Measuring Profit | Maximization of Profit | Controversy over Profit Maximization | Alternative Objectives of

Business Organizations | Generating Reasonable Profit- A Practical Methodology | Profit Planning and Control Demand and Supply Analysis:

Introduction | Concept of Demand | Type of Demand | Determinants of Demand | Law of Demand | Changes in Demand and Quantity Demanded |

Concept of Supply | Determinants of Supply | Law of Supply | Expansion and Contraction of Supply | Increase and Decrease in Supply | Market

Equilibrium-Demand and Supply Equilibrium Utility Analysis of Consumer Demand: Introduction | Utility: A Basis of Consumer Demand | Law of

Diminishing Marginal Utility | Measurement of Utility | Concept of Consumer Behavior Analysis | Consumer Behavior Analysis: Cardinal Utility Approach

| Consumer Behavior Analysis: Ordinal Utility Approach Elasticity of Demand and Supply: Introduction | Elasticity of Demand | Price Elasticity of

Demand | Types of Price Elasticity of Demand | Measurement of Price Elasticity | Factors Influencing Price Elasticity of Demand | Practical Applications of

Price Elasticity of Demand | Income Elasticity of Demand | Cross Elasticity of Demand | Advertisement Elasticity of Sales | Elasticity of Supply Demand

Forecasting: Introduction | Concept of Demand Forecasting | Types of Data Collected for Demand Forecasting | Techniques of Demand Forecasting |

Limitations of Demand Forecasting | Criteria for Efficient Demand Forecasting Production Analysis: Introduction | Concept of Production | Factors of

Production | Production Possibility Curve | Production Function | Short-Run Production Function | Long-Run Production Function | Iso-cost Lines |

Producer’s Equilibrium | Returns to Scale | Different Types of Production Functions Cost and Revenue Analysis: Introduction | Concept of Cost | Kinds

of Costs | Different Types of Costs in the Short Run | Different Types of Costs in the Long Run | Economies and Diseconomies of Scale | Concept of

Revenue | Break-Even Analysis Market and Market Structures: Introduction | Concept of Market | Classification of Market | Types of Market Structures

Pricing and Output Decisions: Perfect Competition and Monopoly: Introduction | Price and Output Determination under Perfect Competition |

Time Element under Perfect Competition | Price and Output Determination under Monopoly | Price Discrimination under Monopoly | Price and Output

Decisions in Discriminating Monopoly | Dumping Pricing and Output Decisions: Monopolistic Competition: Introduction | Price and Output

Determination under Monopolistic Competition | Demand and Marginal Revenue Curves under Monopolistic Competition | Price-Output Equilibrium

under Monopolistic Competition | Product Adjustment | Group Equilibrium | Adjustments in Selling Costs | Distinguishing between Monopolistic

Competition and Perfect Competition | Criticism of Monopolistic Competition Pricing and Output Decisions: Oligopoly: Introduction |

Indeterminate Price and Output in Oligopoly | Oligopoly Models | Sweezy’s Kinked Demand Curve Model | Collusion Model-The Cartel |Price

Leadership under Oligopoly | Duopoly | Effects of Oligopoly Game Theory Introduction | Concept of Game Theory | Nash Equilibrium | Prisoners’

Dilemma | Types of Games | Cooperative and Non-Cooperative Games | Normal Form and Extensive Form Games | Simultaneous Move Games and

Sequential Move Games | Constant Sum, Zero Sum, and Non-Zero Sum Games | Symmetric and Asymmetric Games Pricing Strategies and Practices:

Introduction | Concept of Product Pricing |Pricing Decision Framework | Pricing Methods | Pricing Strategies | Product Life Cycle Based Pricing | Pricing

with Respect to Established Product | Unethical Pricing Practices Factor Pricing: Introduction | Concept of Factor Pricing | Theories of Factor Pricing |

Equilibrium of a Firm in Factor Market | Transfer Earnings | Equity in Income Distribution| Wages | Rent | Interest | Profit National Income: Introduction |

Concept of National Income | Measurement of National Income Theory of Employment Introduction | Classical Theory of Employment | Keynesian

Theory of Employment | Determinants of Income and Employment National Income Determination: Introduction | Keynesian Theory of National

Income Determination | Determination of National Income in Three-Sector Economy | Determination of National Income in Four-Sector Economy

Role of Government in an Economy: Introduction | Requirement of Government Intervention in an Economy | Role of Government in Different

Economic Systems | Role of Government in Economic Development | Role of Government in Private Businesses | Fiscal Policy | Monetary Policy

|Economic Legislations | Foreign Exchange Management Act (FEMA) Money and Inflation: Introduction | Concept of Barter System | Concept of

Money | Theories of Money | Concept of Inflation Business Cycles: Introduction | Concept of a Business Cycle | Phases of a Business Cycle | Theories of

Business Cycles | Controlling Business Cycles–Stabilization Policies Banking: Introduction | Concept of a Bank | Commercial Bank | Credit Creation by

Commercial Banks | Central Bank | Functions of Central Bank Economic Growth and Tools of Economic Analysis: Introduction | Meaning of Economic

Growth | Theories of Economic Growth | Concept of Economic Analysis International Economics: Introduction | Concept of International Economics |

Concept of Globalization | Concept of International Trade | Classical Trade Theories | Heckscher and Ohlin Theory – Modern Theory of International

Trade | Porter’s Diamond Theory of National Advantage | Evaluation of International Trade Theories | International Economic Institutions | India’s

International Trade Policy –EXIM Policy | Evolution of International Monetary System | Balance of Payments | Foreign Direct Investment -India and the

World | Instruments of Payment | Export Documentation | Export Procedures | Direction and Quantum of India’s Exports Capital Budgeting and

Investment Decisions: Introduction | Concept of Capital Budgeting | Pre-requisites of Capital Budgeting | Sources of Funds.

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