NISHIDH VILAS LAD – 2013176 NITESH BERIWAL – 2013177 NITESH SINGH PATEL – 2013178 NITIN BORATWAR – 2013179 NITIN KUMAR SHUKLA – 2013180 NOOPUR MANDHYAN - 2013181 Understanding the Psychology of New- Product Adoption Many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the new By JOHN T. GOURVILLE Text Reference:
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EAGER SELLERS STONY BUYERS: Understanding the Psychology of New-Product Adoption
Many innovations fail because consumers irrationally overvalue the old and companies irrationally overvalue the new By JOHN T. GOURVILLEText Reference: Source: Harvard Business Review
Learning Objectives
Introduction Psychology of gains and losses Building a behavioural framework Balancing products and behaviour