Management Trends Open Seminars

Management Trends Open Seminars

Seminar One

quarta-feira, 6 de março de 13

Rafael Chiuzi• Psychologist

• Master degree researching positive organizations

• Doctoral degree at USP researching work psychological contracts

• 10 years experience on organizational consultancy

• Executive coach


We look at the past and present only to look for

cues to the future

That's why we are here today... Discussing trends.


TechnologyMarketingBehaviorPeople managementSocialBusinessBrazilian reality


TechnologyBecause we are all hostages of it...


Big DataAnd data mining


• According to IBM, 2.5 quintillion bytes of data are born every day - that's enough to fill more than 531 million DVD's

• 90% of world's digital information was produced over the last two years


"For so long, we've focused on human-powered businesses, and now we're transforming into data-driven organization that are bringing a level of customer centricity that we've never seen before"

Graeme Noseworthy - Marketing Director for IBM's Big Data Solutions Software Group


Big data asks for great mining!

• There's a perverse paradox about big data. The more data we get, more we can be drowned by it

• Every bit of information is collected, cataloged, distributed, stored and analyzed by a rapidly evolving segment of companies


"In 2011, venture capital firms invested $2.47 billion in fields around big data. In 2010 were $1.53 billion and in 2009 $1.1 billion"

(Source: Reuters)


Why go to the supermarket and bother clients with biased questions

when I can simply take a look at their preferences?

This information already exists!quarta-feira, 6 de março de 13

What does that mean?

Indicators! quantitative management tools


Go MobileA world of information in

my own hand.


• A survey of US adults smartphone owners found that 63% of female respondents and 73% of male respondents don't go an hour without checking their phone (Harris Interactive, june 2012)

• Cell phone users between 18 and 24 exchange an average of 109.5 messages on an average day, more than 3,200 per month (Pew Research Centre, september 2012)


• Brazil, January 2013 = 262.3 Million cell phones (Teleco, 2013).

• 132.85 cell phones / 100 inhabitants


Mobile and Tablets are no longer an afterthought:

• Today’s new era of mobile and tablet-use is quickly exceeding desktop usage. Forrester reports that 55% of organizations consider supporting a large number of smartphones is a high or critical priority, while 52 percent said the same of supporting tablets like Apple’s iPad.

• Mobility is seductive, brings out a feeling of control and power. An ideal world where everything can make sense.


More participative and collaborative

management techniques

Let's not get too close, shall we?


• Instead of organizational commitment, it's time to talk about project engagement

• Projects are challenging, fresh and presents new scenario for talented professionals

• Personal interest for his or her career plans

• Ephemeral relationships require inventive management techniques


SocialRedescovering the power

of social.


• Social is all about collaboration and mobility in the workplace

• Create a physical and virtual community that brings in-house and remote workers together.

• It’s no surprise that businesses are racing to adopt enterprise-wide social, simply because it works. More and more companies are adopting social collaboration tools to provide employees the tools they need for immediate access to what is needed to get work done through interaction, connection and collaboration.


From profit to purpose

I want to believe


• Many businesses are stepping up to a new role, often with partners, to tackle social and economic challenges.

• Corporations are seeking to build legitimacy – and the license to operate – in the eyes of demanding consumers, employees and stakeholders who care about the impact and motivations of companies with whom they associate.

• But it’s also good business as companies realize mutual benefits with society.


Prosumers and Consowners

A major shift on CRM(Customer Relationship Management)



Producers


Producers

Consumers


Consumers



Prosumers



Consumers


Consumers

Owners


Owners



Consowners


Before

• Content static, ready to be "consumed"

• Large sums of money from a single source


Today

• The content is fluid, ready to be transformed based on consumer’s will

• Small sums of money from several small sources


Thank You.Your suggestions and feedbacks are welcome

[email protected]


mailto:[email protected]

mailto:[email protected]

Management Trends Open Seminars

Documents

quintillion bytes of

datadriven organization

mobilea world of information

cell phone users

average day

worlds digital information

cell phones teleco

supporting tablets