Department of Business Administration College of Management Strategic Management of Technological Innovation Melissa A. Schilling, New York University 選擇創新專案 Presented by Group 06 2011/11/1 1 Fall 2011 BAA Management of Technology Chapter 07 B97701211 廖文凱 B97701215 黃冠隆 B97701231 何 欣 B97701248 葉仁智 Course Lecturer: Prof. J. T. Chiang Teaching Assistant: Hsuan-Yi Wu (Jen)
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Management of Technological Innovation 3rd Edition Ch7 選擇創新專案
This is the textbook presentation slides made by students from the course Management of Technology taught in fall 2011 at the Department of Business Administration, National Taiwan University. The textbook used is Strategic Management of Technological Innovation 3rd Edition by Melissa A. Schilling, New York University.
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Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
選擇創新專案
Presented by Group 06
2011/11/1 1 Fall 2011 BAA Management of Technology
Chapter 07
B97701211 廖文凱
B97701215 黃冠隆
B97701231 何 欣
B97701248 葉仁智
Course Lecturer: Prof. J. T. Chiang
Teaching Assistant: Hsuan-Yi Wu (Jen)
Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
AGENDA
• 概要
• 研發預算
• 選擇專案的量化方法
• 選擇專案的質化方法
• 結合量化與質化資訊
2011/11/1 2 Fall 2011 BAA Management of Technology
Department of Business Administration College of Management
Strategic Management of Technological Innovation
Melissa A. Schilling, New York University
概要
• 開發專案昂貴費時,且大多具有風險,公司必須審慎的選擇出值得投資的專案。
2011/11/1 3 Fall 2011 BAA Management of Technology
Department of Business Administration College of Management