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Management of Information Systems - A Retail Perspective

May 29, 2018

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Anurag Kalita
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    OG[ gf Pmzegi Gfj}{zpw

    Ef}pel Ceigze (;;5'

    Jg{hefz [gjefe (;=

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    K}{znomp

    [znpmZpef{tnpz

    \epmhn}{m

    Oef}aekz}pmp

    K}{znomp [mpqgkm

    [}ttigmp

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    [ZNPM

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    INLG[ZGK[

    [ZNPM

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    INLG[ZGK[

    \EPMHN][M

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    []TTIGMP

    OEF]AEKZ]PMP

    \EPMHN][M

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    TN[ [w{zmo{ 2 Zhm Ie{z Gotpm{{gnf

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    GZ g{ gf AE[HGNF %%%

    Zhm a}fjeomfzei `}{gfm{{ pmu}gpmomfz efeiw{g{&

    Ae{hgnf Pmzegimp 2 Zhm Igam Kwkim na e Tpnj}kz

    [ni}zgnf 2 Ae{z.[in| [miimp Pmtnpzgfl

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    Igiigt}z2 Ke{m [z}jw

    N`bmkzgqm2 Oefelm `nzh zhm knotefw efj zhm {znpmagfefkm zhpn}lh nfm {ni}zgnf

    Zpekc zhm zpef{gzgnf{ ez zhm {znpm{

    ]plmfz fmmj na jeze {wfkhpnfgrezgnf

    @giigfl |e{ ef g{{}m ez zhm {znpm imqmi

    [zez}znpw Pmu}gpmomfz{ pmlepjgfl `giigfl efjekkn}fz{ |mpm fnz `mgfl omz

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    Zhm [ni}zgnf

    Igiigt}z) Zmkz}pe efj JQ[ zmeo na I[ Pmzegi

    I[ TN[

    Lpethgkei ]{mp Gfzmpaekm

    Ae{zmp @giigfl Tpnkm{{

    Maamkzgqmiw p}f tpnonzgnf{) inweizw {khmom{ efj jg{kn}fz{&

    ]{e`gigzw |gzh O[ \npj) Mxkmi ! N}zinnc&

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    Zhm Pm{}iz{

    Ntzgogrgfl Maagkgmfkw

    [w{zmo{ Oegfzmfefkm Maanpz{ ez [znpm{ pmj}kmj `w

    }t zn :4-

    On{z na zhm ze{c{ epm fn| hefjimj `w zhm HmejNaagkm Nfigfm

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    []TTIW KHEGF oew `m jmagfmj e{ zhm {mpgm{ na knotefgm{ zhez

    mqmfz}eiiw oecm tpnj}kz{ efj {mpqgkm{ eqegie`im zn knf{}omp{) gfki}jgfl eii

    na zhm a}fkzgnf{ mfe`igfl zhm tpnj}kzgnf) jmigqmpw) efj pmkwkigfl na

    oezmpgei{) knotnfmfz{) mfj tpnj}kz{ efj {mpqgkm{

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    [}ttiw Khegf Oefelmomfz oew `m jmagfmj e{ zhm {w{zmoezgk){zpezmlgk knnpjgfezgnf na zhm zpejgzgnfei `}{gfm{{ a}fkzgnf{ efj zhmzekzgk{ ekpn{{ zhm{m `}{gfm{{ a}fkzgnf{ |gzhgf e tepzgk}iepknotefw efj ekpn{{ `}{gfm{{ |gzhgf {}ttiw khegf anp zhm

    t}ptn{m na gotpnqgfl zhm infl zmpo tmpanpoefkm na zhm gfjgqgj}eiknotefgm{ efj zhm {}ttiw khegf e{ e |hnim&

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    T}pkhe{gfl Jmtepzomfz

    Jmoefj Anpmke{zgfl

    Tmpanpoefkm Mqei}ezgnf

    Gfqmfznpw Oefelmomfz

    Gotimomfzezgnf na BGZ

    MPT [w{zmo{

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    Mimkzpnfgk Jeze Gfzmpkheflm

    Oezmpgei ]{mp gfgzgezm{ zhm t}pkhe{m

    Knffmkzmj {}ttigmp{ lmz zhm npjmp zn `gj }tnf

    @}wmp kef lmz gf knfzekz zn f}o`mp na {}ttigmp{

    Zhg{ imej{ zn `mzzmp zpekce`gigzw

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    Lnei g{ zn ogfgogrm zhm mppnp gf anpmke{zgfl

    Eii zhm aekznp{ maamkzgfl jmoefj epm zecmf

    (Z)K)[)F'

    [nom na zhm {naz|epm{ qmfjnp{ epm 2

    5& @}{gfm{{ Anpmke{z [w{& (Anpmke{z [w{zmo Tpn'

    0& [oepz [naz|epm Gfk&

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    Tmpanpoefkm Mqei}ezgnfTmpanpoefkm Mqei}ezgnf

    Gz g{ zhm }{m na {zezg{zgkei mqgjmfkm zn jmzmpogfm tpnlpm{{

    zn|epj {tmkgagk jmagfmj nplefgrezgnfei n`bmkzgqm{&

    Jeze apno [}ttiw Khegf Ntmpezgnf{ Pmampmfkm

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    Gfqmfznpw g{ zhm pe| oezmpgei{) |npc/gf/tpnkm{{ lnnj{ efj knotimzmiw

    agfg{hmj lnnj{ zhez epm knf{gjmpmj zn `m zhm tnpzgnf na e `}{gfm{{,{

    e{{mz{ zhez epm pmejw np |gii `m pmejw anp {eim&

    GZ eiin|{ {}ttigmp{ efj `}wmp{ zn {hepm gfanpoezgnf

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    Gfqmfznpw OefelmomfzGfqmfznpw Oefelmomfz

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    Gfzmpfezgnfei Zp}kc efj Mflgfm Knptnpezgnf

    K}{znogrmj Zp}kc{

    Zpglmfz Knfaglpezgnf [ni}zgnf

    Gfkpme{m gf pmqmf}m) tpnagz{ efj pmj}kzgnf gf @NO

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    [znpm Oefelmomfz

    [znpm oefelmomfz gfqniqm{2

    {miigfl tpnagze`iw

    {ezg{awgfl k}{znomp{

    onzgqezgfl zhm {znpm e{{nkgezm

    K}{znomp{ gf {znpm mxtmpgmfkm ekz{ e{ zhm jgaampmfzgeznp&

    E in{z k}{znomp kef kn{z * 044)444 (\eiioepz'

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    Znni{ anp [}kkm{{a}i [znpm Oefelmomfz

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    GFAN[W[ [HNTTGFLZPGT;14

    ;14/jmlpmm qgm| na gf/{znpm {hnttmp efj {hmiaekzgqgzw&

    Ekkm{{m{ e fmz|npc na |gpmim{{ {mf{np/`e{mjettigkezgnf{

    Pmzegimp{ zn cfn| zhm znzei f}o`mp na {hnttmp{ efj

    zhmgp {hnttgfl zpgt tezh{&

    [hnttgflZpgt;14 hmit{ mfe`im a}z}pm ettigkezgnf{&

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    K}{znomp Pmiezgnf{hgt Oefelmomfz

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    KPO

    Jmagfgzgnf2 Gz g{ e tpnkm{{ np omzhnjninlw }{mj zn imepf onpm e`n}z k}{znomp{,fmmj{ efj `mheqgn}p{ gf npjmp zn jmqmint {zpnflmp pmiezgnf{hgt{ |gzh zhmo&

    Zpef{ekzgnf Pmiezgnf{hgt{

    Gotnpzefz U}m{zgnf{2 \hn epm zhm on{z qei}mj k}{znomp{ (OQK'>

    \hez jn zhmw fmmj>

    \hez onzgqezm{ zhmo zn t}pkhe{m>

    @mwnfj zpef{ekzgnf{) hn| kef nfm gfzmpekz |gzh OQK{ gf e pmimqefz efj tpnagze`imoeffmp>

    Hn| kef nfm k}{znogrm e{tmkz{ na zhm `}{gfm{{ zn ommz k}{znomp{ fmmj{ efjjpgqm gotekz>

    Pnim naZmkhfninlw

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    GZ gf KPO

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    KPO Ke{m gf Ank}{

    Ogzkhmii{ g{ e *1= ogiignf kinzhgfl pmzegimp |gzh inkezgnf{ gf Lpmmf|gkh efj\m{ztnpz) Knffmkzgk}z&

    Jgjfz pmeiiw cfn| |hn zhmgp k}{znomp{ |mpm&

    Gotimomfzmj k}{znogrmj KPO zn oefelm k}{znomp pmiezgnf{ maamkzgqmiw efjtpnagze`iw&

    Gotimomfzezgnf N}zknom{2

    Zpekcgfl On{z Qei}e`im K}{znomp{&

    Keoteglf oefelmomfz zhpn}lh K}{znomp T}pkhe{m Hg{znpw

    Og{{gfl Tmp{nf{ u}mpw

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    MPT

    MPT {w{zmo{ pmamp zn zhm

    {naz|epm tekcelm{ zhez gfzmlpezm

    eii zhm jeze efj zhm pmiezmj tpnkm{{m{

    na ef nplefgrezgnf gfzn e }fgagmj

    Gfanpoezgnf [w{zmo& Ef MPT {w{zmo}{m{ e kmfzpei jeze`e{m zhez hnij{ eii

    zhm jeze pmiezgfl zn zhm qepgn}{ {w{zmo

    onj}im{ gf npjmp zn ekhgmqm e

    {meoim{{ gfzmlpezgnf&

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    Knotnfmfz{ na Pmzegi MPT

    [}ttiw Khegf Tieffgfl

    Ompkhefjg{m Oefelmomfz Oegfzmfefkm efj Oefelmomfz

    na pmzegi n}zimz Cmmtgfl zpekc na tpgkm gzmo{ Gfqmfznpw oefelmomfz Cmw pmtnpzgfl a}fkzgnf{

    Pmzegi Tieffgfl [znpm Oefelmomfz

    [znpm Gfqmfznpw Oefelmomfz [eim{ E}jgz Pmz}pf{ Oefelmomfz Tmpg{he`im{ Oefelmomfz Ie`n}p Oefelmomfz

    KPO

    Knptnpezm Ejogfg{zpezgnf Knotigefkm Pmtnpz Ekkn}fz{ Pmkmgqe`im{ Ekkn}fz{ Tewe`im Lmfmpei Imjlmp E{{mz Oefelmomfz H}oef Pm{n}pkm Oefelmomfz

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    MPT/Ke{m gf Ank}{/[eepzhg

    MPT Gotimomfzezgnf gf TefzeinnfPmzegi2

    Pmu}gpmomfz2 Lpn|gfl ez 544- eff}eiiw&

    Pn`}{z Zpef{ekzgnf Oefelmomfz Zpmfj Efeiw{g{

    Kniie`npezgnf |gzh tepzfmp{ Ompkhefjg{m tieffgfl [n}pkgfl efj Tpnk}pmomfz Oefelgfl {}ttiw khegf Oepcmzgfl efj @pefj Oefelmomfz

    MPT Qmfjnp2 [ET& Tpnbmkz |e{ keppgmj anp|epj `w [ET gf kniie`npezgnf |gzhFnqe{naz& Tpnbmkz aiellmj naa nf B}fm 044= efj gotimomfzmj gf zhpmm the{m{&

    ow[ET KPO) ow[ET [KO) [ET Fmz\meqmp Gotimomfzmj e jeze |epmhn}{m efj e `}{gfm{{ gfzmiiglmfkm znni (na [ET' nf znt

    na zhm zpef{ekzgnf jeze

    Tpnbmkz Kn{z2 *54 ogiignf

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    MPT/Ke{m gf Ank}{/[eepzhg

    Hepj|epm2 Zhm {w{zmo p}f{ nf e HT [}tmpjnom {mpqmp nf HT ]FGX 55g efj zhm

    jeze`e{m g{ apno Npekim&

    Kheiimflm{2

    Jeze Oglpezgnf Oglpezgfl }fnplefgrmj jeze gfzn nplefgrmj anpoez&

    @mfmagz{2

    [keie`gigzw

    \npcain| e}znoezgnf (E}zn Pmtimfg{homfz efj T}pkhe{m Npjmp{'

    [}ttnpz anp ejqefkmj a}fkzgnfeigzw

    Kmfzpeigrmj jmkg{gnf oecgfl

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    Mpt tekcelm{ }{mj `w gfjgef

    pmzegimp{

    BJE [ET [ET

    5775 5778 578< 587= 57

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    N@[MPQEZGNF[ APNO AGMIJ

    []PQMW

    Zhm {}pqmw |e{ knfj}kzmj ez Pmm`nc) Fgcm) Ejgje{ efj

    Imqg{&

    Mj}kezgnfei u}eigagkezgnf na tmp{nf ez TN[2 Te{{mj 50zh&

    Knot}zmp }{elm gf zhm {znpm2 Ejmu}ezm& Ejqefzelm{ na }{gfl knot}zmp{ epm ae{z `giigfl efj

    ettpntpgezm cfn|imjlm na {znkc efj jeze`e{m&

    Fnz e|epm na zhm zmpo{ MPT efj KPO `}z e|epm na zhm

    {naz|epm{ }{mj& Gfqm{zomfz gf GZ he{ e jgpmkz pmiezgnf |gzh k}{znomp

    {ezg{aekzgnf&

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    Zhm {znpw gf f}o`mp{

    =5- na zhm pmzegimp{ `migmqm zhez zhmgp gfqmfznpw knfzpni

    {w{zmo hmitmj gfkpme{m {eim{&

    Eqmpelm gfkpme{m gf {eim{ apno ef gfqmfznpw knfzpni {w{zmo

    g{ epn}fj 51&

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    PAGJ (Pejgn Apmu}mfkw Gjmfzgagkezgnf'

    [oepz Ntmpezgfl [w{zmo

    Mimkzpnfgk Jeze Gfzmpkheflm

    Lin`ei Jeze [wfkhpnfgrezgnf Fmz|npc

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    Nplefgrmj pmzegigfl fn| ekkn}fz{ anp zhpmm tmpkmfz n}z na zhm znzei

    pmzegigfl) hn|mqmp g{ tpmjgkzmj zn mxzmfj zn 54 tmpkmfz `w zhm wmep0454&

    Zhg{ {mkznp |gii `m lmfmpezgfl fm| 8of bn`{) gf ejjgzgnf zn zhm 05of

    bn`{ zhez epm eipmejw kpmezmj `w pmzegi {mkznp&

    Gfjge pmu}gpm lmfmpezgfl ez ime{z 554of {u az na ejjgzgnfei pmzegi {tekm e

    wmep anp oefw wmep{) nfiw zn ommz zhm jmoefj lmfmpezmj nf ekkn}fz na

    e knfzgf}mj LJT lpn|zh pezm na fmepiw 1 tmpkmfz&

    E CTOL pmtnpz {ew{ zhez zhm nplefgrmj pmzegi |n}ij lpn| ez e hglhmp

    pezm zhef LJT gf zhm fmxz agqm wmep{

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    Pmampmfkm

    |||&{et&kno

    |||&jo{pmzegi&kno.

    Tpgfkgtim{ na [}ttiw Khegf Oefelmomfz `w Bnmi J \g{fmp

    Ke{m [z}jgm{ nf Gffnqezgnf gf Gfjge (GKAEG Kmfzmp anp Oefelmomfz Pm{mepkh'

    Ekhgmqgfl @}{gfm{{ @mfmagz{ apno Tngfz/Na/[eim [w{zmo{ (E`mpjmmf Lpn}t/B}fm 044:'

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    Zhefc Wn}