Management, Marketing 18 – 22 February 2013 and …cation. attendees will deepen their knowledge of retail property and shopping centres, learn from experts, share ideas and identify

18 – 22 February 2013Point Hotel BarBaros

istanBul, turkey

Management, Marketing and Leasing Institutes I & II

2013 iCsC/aMPD JoHn t. riorDan GloBal sCHool for Professional DeveloPMent

ABOUT THE PROGRAMMEthe iCsC/aMPD John t. riordan Global school for Professional Development is jointly brought to you by the international Council of shopping Centers (iCsC) and the turkish Council of shopping Centres and retailers (aMPD).

the programme covers a comprehensive, concentrated, rigorous course of materials taught by prominent shopping centre industry experts from turkey and across europe who serve as faculty. it is designed to ensure that participants will learn how to develop, lease, market or operate a shopping centre successfully.

the two-level courses, scheduled over five days, provide powerful tools, and information that can be applied imme-diately when participants return to their work. to encour-age dynamic interaction amongst participants and between the faculty and participants, participants will complete small assignments in small group meetings, review materials, discuss business problems and solutions and exchange ideas.

Disciplines include Management, Marketing and leasing in levels i & ii. note: you must stay in either the level i or level ii institute the entire week. you cannot attend classes in both levels within the same week.

Participants will be taught the fundamentals of operating a shopping centre more effectively as well as learn how the essential components fit, the basic principles of the art and science of merchandising, the economics and the leasing strategies to effectively impact the income and retail productivity of their centre.

the iCsC/aMPD John t. riordan Global school for Professional Development offers participants the finest learning experi-ence and an unmatched exchange of industry experts and executives from around the region. Register early to secure your place.

ABOUT THE ORGANISERSthe iCsC is a global trade association of the shopping centre industry. Headquartered in new york, its 55,000 members worldwide include shopping centre owners, developers, managers, marketing specialists, investors, lenders, retailers and other professionals as well as academics and public officials.

the mission of iCsC and the aMPD in bringing these pro-grammes to the region is to advance the development of the shopping centre industry and to establish the individual shopping centre as a major institution in the community by offering industry training, educational programs, research and publications, networking and deal making opportuni-ties through conventions and meetings as well as certified accreditation programmes to promote the prestige and standing of shopping centre professionals.

aMPD is the leading organisation of the sector in turkey. founded in 1994, tCsCr serves to highlight and improve the role of shopping centres, food retailers, chain stores and related sectors in the economy and society.

ISTANBUL, TURKEYin europe, new development is restricted largely to the emerging markets of turkey and russia, with ankara and istanbul two of the top 8 cities worldwide. istanbul, the host city for this school, is forecast to be the most active in coming years. there are few cities in the world that can match the historic city of istanbul, turkey for its variety of open-air and enclosed mall shopping centers. at the crossroads of europe and asia, turkey’s population is young compared to the rest of Western europe, rapidly expanding and urban consumer markets are flourishing.

WHAT IS THE JOHN T. RIORDAN SCHOOL FOR PROFESSIONAL DEVELOPMENT?the John t. riordan school for Professional Development, through its cutting-edge institutes and world-class faculty, offers a week of rigorous study that can lead to iCsC certifi-cation. attendees will deepen their knowledge of retail property and shopping centres, learn from experts, share ideas and identify successful strategies alongside colleagues from europe, the near east and the Middle east.

activities at the school are varied, ranging from formal lectures, class discussions and workshops to a reception on Monday evening, a shopping centre tour on Wednesday evening, small-group roundtable discussions after lunch on thursday, and an iCsC Certification test review of your choice (CsM - Certified shopping Centre Manager; CMD - Certified Marketing Director, or Cls - Certified leasing specialist) on thursday evening.

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18 – 22 February 2013 ISTaNbuL, TurKey

3

WHY ATTEND THE JOHN T. RIORDAN SCHOOL FOR PROFESSIONAL DEVELOPMENT?

ask anyone. the John t. riordan school for Professional Development is an unforgettable experience. you will learn from some of the best industry professionals to sharpen your skills and advance your career for the future through class instruction and exercises. Combined with networking, you will equip yourself to succeed. Most attendees go on to receive their certification, distinguishing their commitment to excellence in a specific field.

WHAT ARE THE BENEFITS OF ATTENDING? ❚ Gain a solid foundation, as your master and reinforce concepts

❚ implement best practices immediately in your day-to-day work

❚ Become an expert at increasing value of the centre

❚ Build a network of valuable international contacts

❚ Prepare for taking an iCsC certification exam

❚ tailor to your needs by choosing a level of management, marketing and leasing training, based on your experience (level i or ii)

❚ Choose one of two institutes designed to fit your track of study

❚ Build a network with other attendees throughout europe, the near east and the Middle east within your same field of learning

CERTIFICATE OF PARTICIPATIONan iCsC/aMPD certificate of partici-pation is awarded to attendees who attend and successfully complete each institute. attendees must sign in each class to receive their certifi-cate. those who have completed the full week-long institute will receive their certificate, along with a class photograph, on friday, 22 february.

PROFESSIONAL DEVELOPMENT AND ICSC CERTIFICATIONthe John t. riordan Global school for Professional Development curriculum is designed to equip attendees with robust training specific to specialized disciplines in the retail real estate industry. as such, they are an ideal way to pre-pare for a certification designation in management (CsM), marketing (CMD), leasing (Cls), or development, design and construction (CDP) depending on their track of study. see page 10 for details.

THE RIORDAN LEGACY

the iCsC John t. riordan school for Professional Development honors John t. riordan’s legacy and his commitment to the cause of educa-tion and professional development in the shopping centre industry. it was under the stewardship of John riordan that the school for

Professional Development grew in both size and stature. today the role of faculty by industry practitioners at iCsC’s institutes has become a highly coveted honour and the institutes’ graduates are widely recognized as the “best of the best” in the retail real estate field.

2013 iCsC/aMPD JoHn t. riorDan sCHool for Professional DeveloPMent4

FACULTYthe iCsC John t. riordan school for Professional Development faculty enjoys a reputation and a prestige that few can match. our faculty members are not only leading practitioners in their own field, but they are also among the best teachers. they offer a blend of academic excellence, real-world relevance, and practical application that provide participants with powerful tools they can use in their workplace.

2013 FACULTY Avi Alkas, MRICS, SCSM, SCMD, SCLS Chairman Jones lang lasalle, turkey and Chairman alkas Consulting istanbul, turkey

Zafer Baysal Chief executive officer rönesans avM istanbul, turkey

Eileen Connolly Managing Director Madison soho strategic retail Marketing london, u.k.

Dr. Kivanç Erman, MRICS istanbul, turkey

K. Osman Illez, CSM General Manager Bayraktar Gayrimenkul Gelistirme a.s. istanbul, turkey

Surkan Mamak operations Manager Jones lang lasalle, turkey

Ibrahim Paksoy General Manager istanbul Cevahir Pradera - aM Plc istanbul, turkey

Stephen Pragnell retail Design Consultant Conseil national Des Centres Commerciaux fultot, france

Shannon A. Quilty, SCSM Head of asset Management Pradera Management turkey istanbul, turkey

Murat Tabanlioglu General Manager tabanlioglu architects istanbul, turkey

M. Vahit Ipekci Coo Cefic, turkey

Patrick Van Dooyewaart Managing Director Qubicon istanbul, turkey

Joao Xavier Managing Director, forum istanbul/Marmara forum Multi Development Corporation emirgan, turkey

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18 – 22 February 2013 ISTaNbuL, TurKey

5

MANAGEMENT, MARKETING AND LEASING INSTITUTE LEVEL I

abouT The INSTITuTe

this institute is designed for individuals with less than three years of industry experience. learn fundamental concepts to help you manage, market and lease your centre more efficiently and effectively and grow your career.

Who ShouLD aTTeND

❚ shopping centre managers, assistant managers and operations managers.

❚ individuals whose responsibilities are primarily in community centres or regional malls who want to learn about other types of shopping centres.

❚ leasing and marketing directors considering expanding their responsibilities.

❚ Development officers, human resources directors, asset managers, investors, accountants and others in related disciplines, who are seeking general basic knowledge of shopping centre management.

❚ every shopping centre professional who needs practical techniques for developing strategies that work.

❚ retail real estate brokers and tenant representatives.

❚ asset managers or chief financial officers, who are seeking practical techniques for developing strategies that not only enhance income but also have long-term benefits.

hoW you WILL beNeFIT

❚ Gain a solid foundation to assist you in your day-to-day responsibilities.

❚ achieve confidence in your ability to increase your centre’s productivity.

❚ Build relationships within your peer group of management, marketing and leasing professionals.

❚ Discover ways to apply your own management techniques, knowledge and other related skills to the disciplines of leasing, marketing and managing shopping centres.

❚ network with the shopping centre industry’s leading professionals and share their knowledge and experience.

2013 iCsC/aMPD JoHn t. riorDan GloBal sCHool for Professional DeveloPMent6

MANAGEMENT, MARKETING AND LEASING INSTITUTE LEVEL I

CurriculumShopping Centre Management: The overviewan introduction to the roles and responsibilities of shopping centre managers, marketing directors and leasing specialists in increasing property value. students will learn what today’s shopping centre management must know to succeed in today’s fast-changing, competitive environment.

retailing basics and Principlesunderstanding the retailing business is a critical element to succeeding in the shopping centre business. Here is where you’ll learn how retailing works right down to the formulas that determine how much a product can sell for and how many times that item has to sell or “turnover” in order for the store to pay its obligations to the landlord and still make a profit. Communication strategies between landlord and retailer are also discussed in full.

basics of Leasing and the Lease Languagea review of the leasing process and the shopping centre lease, explaining both the language and the importance of the vari-ous provisions in this complex contract that dictates the rela-tionships among property owners and retail tenants. specific subjects include lease terms, minimum rent and percentage rent, performance requirements, construction allowances, key money, common area maintenance (CaM) /service charges, and what is typically required in lease negotiations.

Market researchthe role and techniques of marketing research are analyzed including best methods of obtaining primary and secondary research, understanding data and applying research in the strategic plan. topics discussed include centre/competitive data, consumer data, market data, and benchmark tools and their applications.

operations: Maintenance, Security and risk ManagementCost control and minimizing risk are keys to increasing net operating income in both growing and mature shopping centre markets. Here’s where you’ll learn the basics of centre maintenance and what to look for when making crucial decisions on whether to repair or replace. an overview of insurance and risk management issues are also included along with a look at shopping centre security. Ways to develop and manage a security force; public relations tactics; assessing security; and preparing a security manual are discussed in this essential course.

Centre Merchandising and Tenant MixBefore a centre is built and deals signed, there has to be a plan. this course will show you how to formulate a successful tenant mix through setting goals, accumulating research, determining market needs and fully understanding what it means to merchandise a centre. you’ll analyse the process from a new centre perspective as well as from a redevelop-ment view. terminology; pre-planning techniques; retail classification analysis to determine needs; reasons to re-merchandise; as well as future directions and trends for retailing and shopping centres will be discussed.

accounting budgets and Lease administrationlearn the fundamental components of accounting and lease administration in the shopping centre industry with focus on determining minimum base rent and percentage or average rent. Pass-through costs such as common area maintenance, real estate taxes, insurance and utilities are discussed at length. Besides basic budgeting, alternative income sources and billing examples are revealed as well as a section dealing specifically with collections and defaults.

The Marketing Planan overview explaining the basic structure and format of the marketing plan as a tool to define and work towards specific goals. a typical five-step marketing plan is reviewed, emphasis-ing marketing’s role in maximising centre value. strategic plans will also be discussed to provide new ideas.

Consumer Marketing: advertising, Sales Promotion, Community and Public relationsthis course focuses on promotion as the ultimate marketing tool. you’ll see how advertising working together with public relations, community relations and sales promotions can and does make a difference in influencing where people shop and what they buy when they get there. this course will also demonstrate the importance of media advertising and how it is purchased as a means to maximize consumer patronage.

Shopping Centre analysisa brief classroom discussion will focus on analysis of a major area shopping centre toured by the class. you will visit a local property with a worksheet that you will complete on-site to help you record your observations of the centre as a learning exercise. Discussion will include an analysis of the tenant mix, visual merchandising and temporary tenants, including retail Merchandise units (rMus) and kiosks as well as the centre’s physical layout and any market issues that may be determined.

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18 – 22 February 2013 ISTaNbuL, TurKey

7

MANAGEMENT, MARKETING AND LEASING INSTITUTE LEVEL II

abouT The INSTITuTe

this institute is designed for individuals with more than three years of industry experience.this institute builds upon the material taught in the first level, geared for individuals with three or more years of industry experience, seeking to achieve a higher level of excellence.

Who ShouLD aTTeND

❚ seasoned shopping centre managers, marketing directors or leasing agents considering the redevelopment or re-merchandising of a centre.

❚ Corporate and regional management and marketing executives.

❚ representatives of advertising agencies, promotion companies, consultants and other purveyors of shopping centre marketing campaigns and services.

❚ Brokers with three or more years of experience negotiating space as agents in shopping centres for owners or tenants.

❚ experienced retailers with substantial responsibility for overseeing the real estate function of the company or active in negotiating leases with landlord representatives.

hoW you WILL beNeFIT

❚ Discover strategies that increase productivity and efficiency.

❚ acquire skills needed to maximize net operating income and centre value for the owner.

❚ Develop fresh insights into what the future holds.

❚ improve your ability to lead a team toward achieving maximum effectiveness.

❚ share your own experience of what works and what doesn’t work with other participants.

❚ network with the shopping centre industry’s leading professionals and share their knowledge and experience.

Curriculumusing Marketing and research in the Leasing Process

no successful leasing plan happens without thorough research before and expert marketing after. this course will show you how it all comes together. you’ll see where research, done properly, can determine not only what tenants should consider in a project, but if the project even happens at all. Discover how the marketing plan is really the leasing professional’s best weapon in making critical decisions that can make or break a centre.

The business Plan: Creating Maximum Valueyou’ll better understand the many roles the business plan will play to maximize operational efficiencies, net operat-ing income and enhance long-term center value. the basic components of effective business planning will be discussed including leasing plans, marketing plans, capital plans and budget detail. operational topics include supervision of contractors and in-house labor assigned to the physical plant (including maintenance and security); fiscal direction and control; other vital operational responsibilities such as specialty retail/permanent space leasing; relations with tenants, owners, lenders and the community.

advanced Leasing Strategiesyou will take an in-depth look at the retail environment, which includes a discussion of the importance of leasing to a shopping centre’s fiscal soundness and a detailed examination of the multiple components of the lease document. this course emphasizes tenant mix and analyses how to devise leasing strategies to select and pursue tenants that maximize the centres total productivity. specific subjects include negotiation strategies; isolating redevelopment opportunities; and structuring a deal. above all, you’ll discover the dynamics of negotiating a lease that’s a winning proposition for both landlord and retailer.

2013 iCsC/aMPD JoHn t. riorDan GloBal sCHool for Professional DeveloPMent8

MANAGEMENT, MARKETING AND LEASING INSTITUTE LEVEL II

advanced Marketing and other Strategic Planning for optimum Productivitylearn more about the types of marketing actions that provide the most cost-effective and efficient results affecting financial performance of shopping centres. Discussion is focused on selling the property as a product, implementing the marketing plan, and integrating marketing into the management and leasing disciplines. the course concentrates in-depth discus-sion on new innovations in marketing, specifically tourist and sponsorship-driven initiatives that are driving both customers and producing owner revenue at centres all over the world. you’ll also receive tips on assessing marketing success by analysing key components of the operating statement.

Design: The Centre and retailerthe principal elements of centre and store design are examined, with emphasis on ways to enhance the aesthetic attraction of the shopping environment. topics include sig-nage, floor plans, lighting, entrances, displays, vacant spaces, temporary tenants, and point of purchase advertising.

redevelopment and refurbishment Priorities and TechniquesWill your centre require a complete redevelopment of theproperty or a refurbishment to brighten the look of yourcentre and increase traffic to it? these significant aspects of the shopping centre industry are crucial for long-term growth and to recoup the financial investment for the ownership and the development team. this class examines trends in redevelopment and refurbishment; what do customers want and need to see in today’s modern centres; how to perform a realistic and complete property analysis; what are various design trends and elements you must evaluate in order to prepare the redevelopment plan; what anchors and traffic generators do centres need today to remain competitive; and how to calculate the income potential and the risk/return analysis necessary to justify a redevelopment or a refurbishment.

Sponsorship and alternative revenueactual case studies highlight this focused course on revenuegeneration through sponsorship and budget maximizationthrough partnerships. the difference is crucial. you’ll discussthe pure form of sponsorship, where money is paid to theproperty owner in exchange for product exposure. you’lllearn the do’s and don’ts of proposal preparation and howto properly value your property’s worth to a sponsor. you’llsee what’s working, and you’ll see what isn’t. also, learnthe delicate balancing act of partnership marketing, wherea mutual benefit is derived by both property and third party,without direct financial consideration.

Shopping Centre FinanceMaster the concepts of shopping centre value; time valueof money; net operating income; capitalization rates; costof working capital; and internal rate of return and paybackof lease deals (particularly those with substantial capitalrequirements). the emphasis of this course is on return oninvestments,increasing funds from operations (ffo) and shop-ping centre valuation. tools covered include monthly financialstatements, proformas, annual budgets and forecasts. a majortheme is how time complicates basic assumptions aboutfuture conditions and value.

The Team approach to asset Managementsee how leasing, specialty leasing, marketing and propertymanagement teams can work together to increase productiv-ity strategies, collaborative and cooperative methods are reviewed to focus discussion on relationships among owners/developers, management tenants, lenders and customers. you will participate in exciting workshops that review effective teamwork techniques employed to improve a centre's competitive position and enhance its net operating income, resulting in increased value.

redevelopment analysisyou’ll have the opportunity to take a real-world shoppingcentre scenario and plan a redevelopment project. you willvisit a local property with a worksheet that you will completeon-site to help you analyse re-development opportunities as a learning exercise. this interactive class allows you the creativity to take a property and make it better within the confines of market and budget limitations.

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2013 SCHEDULE OF CLASSES

9

Monday18 February 2013

Tuesday19 February 2013

Wednesday20 February 2013

Thursday21 February 2013

Friday22 February 2013

Welcome and Orientation

(combined Levels I and II)

08:00 – 08:30 hrs.

Shopping Centre

Management:

The Overview (Level I)

08:30 – 12:00 hrs.

Advanced Leasing

Strategies (Level II)

Centre Merchandising

and Tenant Mix (Level I)

08:30 – 12:15 hrs

Shopping Centre Finance

(Level II)

Consumer Marketing:

Advertising, Sales

Promotion, Community &

Public Relations (Level I)

08:30 – 12:00 hrs.

Design: The Centre &

Retailer (Level II)

The Marketing Plan

(Level I)

08:30 – 12:00 hrs.

Sponsorship &

Alternative Revenue

(Level II)

Operations: Maintenance,

Security & Risk

Management (Level I)

08:30 – 12:00 hrs.

The Team Approach

to Asset Management

(Level II)

Break

10:30 – 10:45 hrs.

Break and Group Class

Photographs

10:30 – 11:00 hrs.

Break

10:30 – 10:45 hrs.

Break

10:30 – 10:45 hrs.

Break

10:30 – 10:45 hrs.

Lunch

12:00 noon – 13:30 hrs.

Lunch

12:15 – 13:30 hrs.

Lunch

12:00 noon – 13:00 hrs.

Lunch

12:00 noon – 13:00 hrs.

Lunch

12:00 noon – 13:00 hrs.

Small Group Roundtable

Discussions

13:00 – 13:45 hrs.

Retailing Basics &

Principles

(Level I)

13:30 – 17:00 hrs.

The Business Plan:

Creating Maximum Value

(Level II)

Basics of Leasing and

The Lease Language

(Level I)

13:30 – 17:00 hrs.

Advanced Marketing and

Other Strategic Planning

for Optimum Productivity

(Level II)

Market Research

(Level I)

13:00 – 16:00 hrs.

Redevelopment &

Refurbishment

Priorities & Techniques

(Level II)

Accounting, Budgets and

Lease Administration

(Level I)

14:00 – 17:15 hrs.

Using Marketing and

Research in the Leasing

Process (Level II)

Shopping Centre Analysis

(Level I)

13:00 – 15:00 hrs.

Redevelopment Analysis

(Level II)

Break

15:15 – 15:30 hrs.

Break

15:15 – 15:30 hrs.

Break

15:00 – 15:15 hrs.

How to Analyse a Centre

(combined Levels I and II)

16:00 – 16:45 hrs.

Break

15:15 – 15:30 hrs.

Graduation Ceremony,

Presentation of Class

Photographs, Reception

(combined Levels I and II)

15:15 – 17:00 hrs.

Reception

(combined Levels I and II)

17:00 – 18:30 hrs.

Shopping Centre

Educational Study Tour

(Level I)

17:00 – 20:00 hrs.

Shopping Centre

Educational Study Tour

(level II)

Global Certification

Review

CSM | CMD | CLS

17:30 – 19:30 hrs.

John T. RioRdan School foR PRofeSSional develoPmenT managemenT–maRkeTing–leaSing

iCsC Professional Certifications serve to recognize profes-sionalism, raise standards and strengthen industry practices. Becoming iCsC Certified gives special recognition to those who demonstrate the highest level of competency in their specialty, marking designees as one of the very best at what they do.

in this recovering economy, anything that differentiates you from the crowd and emphasizes your commitment to your profession is career critical. expand your skill set. Boost your salary. Make yourself more marketable. Join the elite group of nearly 6,000 global professionals in 55 countries who enjoy a prestigious level of credibility with unparalleled industry-wide recognition through iCsC certification.

WhaT’S your SPeCIaLTy?

Management earn your CsM iCsC Certified shopping Center Manager

Marketing earn your CMD iCsC Certified Marketing Director

Development, Design and Construction earn your CDP iCsC Certified Development, Design and

Construction Professional

Leasing earn your Cls iCsC Certified leasing specialist

eLIGIbILITy Candidates become eligible for certification through an online application process that demonstrates 4 to 5 years of qualifying work experience. if necessary, candidates may expedite their eligibility by substituting up to one year of required experience with successful completion of the level i and ii institutes at the John t. riordan Global school for Professional Development.

aFForDabLe FeeS iCsC professional certification is accessible to all qualified profes-sionals regardless of iCsC membership status. However, iCsC member benefits include a significant discount off the standard fee. the non-refundable processing fee for a candidate’s eligibil-ity application is $95 for members ($195 for non-members.) in addition, the fee for each exam appointment is $395 for members ($795 for non-members.) While both fees are payable upon appli-cation, the appointment fees are refundable, conditions apply.

eXaMINaTIoN once eligible, certification is then achieved through comple-tion of a rigorous half-day written examination, developed

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18 – 22 February 2013 ISTaNbuL, TurKey

according to strict psychometric standards. they are not exams that simply test your ability to recall what can be read in a book or taught in the school classroom. the exams measure your ability to perform the job in practical scenarios. they measure judgment, application of knowl-edge and problem solving ability.

CoNVeNIeNT eXaM LoCaTIoNS exams are administered by appointment at over 400 authorized Prometric testing centers around the world. there are three authorized testing centers in turkey, located in ankara, istanbul and izmir.

FLeXIbLe eXaM DaTeS Application Deadline Appointment Window 9 february 2013 9 – 17 March 2013 24 May 2013 23 – 30 June 2013 13 september 2013 12 – 20 october 2013

PreParaTIoN & STuDy aIDS successful application of knowledge, theory, and best practices to everyday challenges clearly define the iCsC certified professional. therefore, preparation is a combination of both experience acquired on the job and knowledge acquired independently. While there are no required educational programs for eligibility, iCsC offers a detailed exam content outline and a variety of educational resources to assist candidates in developing their personal study plans. the school for professional development is the premier classroom-based study course among candidates seeking iCsC certification. the courses within each institute are directly aligned to one or more content areas on the corresponding iCsC certifi-cation exams. for more suggested study aids candidates may contact iCsC at [email protected].

GLobaL CerTIFICaTIoN reVIeW CourSe all participants will complete an iCsC certification review course on thursday, 21 february as part of your cur-riculum. More than just a review, the course is designed to familiarize you with test-taking techniques as well as provide an appraisal of current test specifications. Choose between CsM, CMD or Cls for a mock exam that will be administered under simulated test conditions and scored to uncover your strengths and weaknesses critical to developing a successful study plan. NOTE: This course will be administered in English only.

2013 iCsC/aMPD JoHn t. riorDan sCHool for Professional DeveloPMent 11

2013 ICSC/aMPD John T. riordan Global School for Professional Development Management, Marketing and Leasing I & II

18 – 22 February 2013 • Istanbul, Turkey

MeeTING LoCaTIoN aND houSING INForMaTIoN Point Hotel Barbaros esentepe Mh. yildiz Posta Cad. no. 29 34394 sisli istanbul, turkey Phone: (90) 212 337 3000 fax: (90) 212 337 3030

Please contact the Point Hotel Barbaros directly to make your reservation. Please indicate that you are attending the iCsC/aMPD school.

hoW To reGISTerPlease see registration form for registration by fax only.

note: Do not send registration or payment directly to the iCsC office in new york City orin london. all transactions for this meeting will be handled by the turkish Council of shopping Centers (aMPD).

CaNCeLLaTIoNSall cancellations will be subject to a $25 cancellation fee. no refunds will be given for cancellations received after 28 January 2013. all requests for refunds must be received by aMPD in turkey in writing.

SPeCIaL NeeDSany disabled individual desiring auxiliary aid should notify aMPD in turkey at least five weeks prior to the meeting.

For More INForMaTIoNfor more information about iCsC’s John t. riordan school for Professional Development in turkey, please contact Mr. Jason Barnhart, ICSC, Manager of Education at +1 (646) 728 3468 or [email protected] or contact Ms. Sultan Dagistan, AMPD at +90 212 227 85 42, ext. 13 or [email protected].

ProGraM uPDaTeSfor program updates, please visit the iCsC/aMPD school web site at www.icsc.org/2013ISI the site has links to general information for attendees, travel information, class schedules, instructor biographies and other important information for meeting attendees.

ProGraMMe FeeS* ICSC/AMPD Members*: $1,500 USD 5 or more Members/Group Discount - $1,250 USD

Non-Members: $2,000 USD 5 or more Non-Members/Group Discount - $1,850 USD

*to qualify for a member fee, each registrant must be an iCsC/aMPD member or an affiliate member.

note: each 2013 participant will receive a $200 exam registration credit. those who go on to complete a level ii institute in the same discipline will earn an additional $200 usD credit. offer is good until December 31, 2014. Certificate application fee is $95 usD. exam fee for Members is $395 usD, $795 usD for non-members.

18 – 22 February 2013 ISTaNbuL, TurKeyreGISTraTIoN INForMaTIoN

12

ICSC/aMPD MeMber Fee to qualify for the member rate, you must be an iCsC/aMPD member. non-member employees of member companies do not qualify. Call the iCsC Membership Department at +1 646 728 3800 or e-mail [email protected] if you are uncertain about your iCsC membership status. if you are uncertain about your aMPD membership status, please contact Ms. Sultan Dagistan, AMPD Public Relations and Organization in Turkey at +90 212 227 85 42, ext. 13, or [email protected]

ICSC/aMPD NoN-MeMber Fee non-members who join iCsC/aMPD by the time they register may take advantage of the applicable member rate.

LaNGuaGe oF INSTruCTIoN the Management, Marketing and leasing institutes will be taught in both english and turkish, with simultaneous trans-lation. the CsM, CMD and Cls test reviews will be conducted in english only.

WhaT’S INCLuDeDn a binder, complete with course outlines and handoutsn lunch each day, plus you may choose from among several

small group roundtables to sit following lunch on thursday, to discuss an important industry topic of interest to you

n Coffee and tea: morning, mid-morning and mid-afternoon each day

n Global Certification review on thursday evening with practice exam of your choice (CsM, CMD or Cls)

n Welcome reception on Monday evening

n Course workbook, which will include outlines and handouts

n electronic access to all PowerPoint presentations in the level i or level ii programme that you will have attended. you will be able to download these presentations onto your computer

n round-trip bus transportation to a nearby shopping centre for the educational study tour on Wednesday evening

n reception on friday afternoon, which includes the presentation of Certificates of Participation and a class photograph

CLaSS hourS aND MeaLS see the full schedule of classes and off–hours events each day on page 9 of this programme.

CoNTINuING eDuCaTIoN CreDITS iCsC Certified professionals earn 4.0 credits per institute towards senior certification renewal.

18 – 22 February 2013 ISTaNbuL, TurKeyreGISTraTIoN INForMaTIoN (CoNT.)

13

reGISTraTIoN ForM

how to register Fax: +90 212 227 85 35 to the attention of Sultan Dagistan (in Turkey)

NOTE: do not fax your registration to the ICSC office in New York City or London. All transactions are to take place with the office of the Turkish Council of Shopping Centres.

Please check the programme of your choice.

Note: We suggest signing up for the Institute of your choice early. Registration is limited per Institute to enhance program quality and learning.

Please enter the pertinent registration fee (Member or Non-Member).

Payment must accompany this registration form. Photocopy form as needed for additional registrants.

18 - 22 February 2013 • Istanbul, Turkey

MeThoD oF PayMeNT Bank Remittance

Please fill in the company information below:

Company Name Address

Date Signature

Please fax the form to +90 212 227 85 35 to the attention of Ms. Sultan Dagistan For information: +90 212 227 85 42 ext. 13 [email protected]

AMPD Membership number:

ICSC Membership number:

Name Title

Company

Address

City Zip/Postal Code

State/Country

Telephone Fax

E-mail How many years have you worked in the shopping centre industry?

*To qualify for the member fee, each registrant must be an ICSC or AMPD member or an affiliate member. A company membership does not mean that every

employee automatically becomes an ICSC member. An affiliate membership is required for each employee.

**Nonmembers who join ICSC or AMPD by the time they register may take advantage of the applicable member rate.

ProGraM Member* Non-Member amount

m Management, Marketing and Leasing I $1500 USD $2000 USD

m Management Marketing and Leasing II $1500 USD $2000 USD

Group Discount $1250 USD $1850 USD (Five or more participants)

Please Note: 18% VaT is not included ToTaL

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