Management Analysis of Mayfair

COMSATS Institute of Information Technology, Lahore

BBA-FA08-BATCH 10A Group Members

•Irfan Khalid

•Zahid Ali

•Muhammad Rashid

•Ahmad Raza

Management AnalysisManagement Analysis

Introduction

Mayfair’s existence is the story of pioneer-ship and adherence to stringent quality controls and evolution of dynamic management systems. With dedicated efforts Mayfair sees itself becoming an international player of significance in the confectionery business.The organization plans to achieve this by being steadfast in its mission and maintaining a clear vision:

VISION

“To be the best in our business and customer’s first choice”

Mayfair has been dedicated to its customers by providing confectionery products, premium in quality, throughout their lives. Mayfair takes pride in each child who has enjoyed Mayfair candies, grows up to retain Mayfair as the choice for his family’s sweet temptations. As a company Mayfair Sweets has a simple but the most important mission

MISSION

“To make our customer’s happy”

SLOGANSLOGAN

“To make our customer’s happy”

About the Company:About the Company:

MayfairMayfair is the manufacturer of confectionery is the manufacturer of confectionery products from Pakistan.products from Pakistan.

MayfairMayfair was established in 1969 was established in 1969 MayfairMayfair was located in Karachi was located in Karachi But Due to the political and economical But Due to the political and economical

instability in Karachi, it was relocated to instability in Karachi, it was relocated to Raiwind Industrial Area. Raiwind a satellite Raiwind Industrial Area. Raiwind a satellite town 30 kilometers from Lahore.town 30 kilometers from Lahore.

Mayfair MarketMayfair Market

The company pursuing an The company pursuing an aggressive aggressive marketing strategymarketing strategy and adhering to trade and adhering to trade mark rules & regulations.mark rules & regulations.

Mayfair today has a leading share in the Mayfair today has a leading share in the Pakistan’s domestic market of sugar Pakistan’s domestic market of sugar confectionery.confectionery.

Quality PolicyMayfair ensures its highest commitment to quality by:

“Compliance to the applicable regulatory requirements”• “Meeting Customers’ requirements and expectations”• “Promoting good manufacturing practices in

confectionery”• “Progressive reduction in all types of wastes”• “Promoting continuous quality improvement

initiatives”

HACCP CERTIFICATIONHACCP CERTIFICATION

ISO9001: 2000 CERTIFICATIONISO9001: 2000 CERTIFICATION

Product Life Cycle

Take-off

Hierarchy

CEO

Marketing Manager

Finance Manager

IT Manger

Procurement Manager

HR Manager

Sales Manager

Brand Manager

Assistant Brand

Manager

Marketing Executive

Designer

Assistant Finance Manager

Assistant IT Manager

Assistant Procurement

Manger

Assistant HR Manager

National Sales Manager

Regional Sales

Manager

Zonal Sales Manager

Area Zonal Sales

Manager

Sales Officer

Order booders

Sales man

HUMAN RESOURCE MANGEMENTHUMAN RESOURCE MANGEMENT

Management Functions

• Planning

• Organizing

“Human Resource Management”

• Leading

• Controlling

• Mayfair has a very well defined and structured department and its various policies of keeping each employee productive part of the organization are intoned with the corporate worlds requirement.

• Employees in the company are largely committed to their organization and have shown progress in the company. Employees are satisfied with the HR department of Mayfair Company.

Mayfair in context with HRM

Planning Procedures Of Mayfair• At Mayfair, our belief is that "Our people are our

greatest asset”. We take great pride in acknowledging the contribution each one of us makes.

• We focus on People Development and for that we ensure:

Staff Mayfair with world class Professionals and ensure that the right systems are in place to encourage them to develop to their full potential.

Create a collaborative and mutually supportive work environment that encourages people to grow.

Build a team of professionals who deliver expertise by participating in business decisions.

Develop Performance Management and reward systems underlying our Business strategy.

We aim at making Mayfair a great place to work

• Source :Current Mayfair Employees

Internal and external Advertisements

Data Bank

Employment Agencies and consultants

Recruitment Policies of Mayfair

SelectionSelection

OOrientationrientation

Orientation

• Introduction of a new employee to his/her job and the organization.

• A program designed to help employees fit smoothly into an organization; also called socialization.

• Orientation or socialization is designed to provide new employees with the information needed to function comfortably and effectively in the organization.

Training Training

Training In Mayfair

• The purpose of training is to upgrade the capabilities and efficiency of all those employees and prepare them for more responsible positions in future.

• Provide employees with greater opportunity to grow and succeed with in the company.

• To strengthen management and professional teams at all organizational levels.

Difference between Training and Developmental Programs

• Training is for the current improvement in the job while developmental program is for improving the skill which will be used in the future.

• Both managers and non-managers receive help from training and developmental program but mostly non-managers are concerned with training while the managers are concerned with developmental programs.

Employees Performance Employees Performance ManagementManagement

Career DevelopmentCareer Development

Career Development In Mayfair

• Mayfair supports the development of its employee’s skills and abilities with an aim to achieve their potential.

Mayfair has an edge on JoJo Confectionaries, Mitchells and Other domestic confectionary industry due to its:

• Best Quality• Trust• Strong team force.

Competitive Advantage

SWOT Analysis

StrengthStrength

• The Oldest Company in the The Oldest Company in the confectionary industry formed in 1969. confectionary industry formed in 1969.

• Company has a strong sales force.Company has a strong sales force.

• Wide distributor network more than 450 Wide distributor network more than 450 towns.towns.

Weakness • Company did not feel to more spend on

advertisement on media but in the new era of competition the less expenditure on advertisement became a weakness for the company

Opportunities • Mayfair has an opportunity to

earn profit by making Chocolate and Jelly products because his competitors have an edge over it by producing the chocolate and jelly products

• To increase its revenue and efficiency by using new equipments.

• By spending more on advertisement, there is opportunity to increase its sales.

Threats

• It is a big threat for all companies of Counterfeit products. Because counterfeit products of many illegal firms reduce the goodwill of real company.

• There is absence of copyrights laws in Pakistan, so it is difficult to stop the counterfeit products

Porter’s Model

Bargaining power of supplier is high. Bargaining power of customer is high. Threat for substitute goods and services is high. Potential for new entrants is very low.

Distributers,Wholesaler,Retailer,Individuals.

Bargaining power of buyer is HIGH

Bargaining power of Supplier is HIGH

Packages,Al-Makkah,Al-Aziz,Pak Industries,Rafi Suger

Potential new entrance is Low

Bubbles, Candy, Chew, Toffee, Egg Biscuits, sandwich

biscuits,

Threat of Substitute goods & Services is

HIGH

Threat of New entrants are LOW

Halal, Candy Land, Kidco,

JoJo, Mitchels.

Porter’s Model

Value Chain AnalysisValue Chain Analysis

Land, Labour, Building, Vehicle

Information Technology Department exist

Human Resource Management exist

Procurement (Purchases) Department exist under CEO

Sugar,

Flavor, Colour, Wrapper, Packaging

Sugar, gum base, flavors processing in plant.

Chew, Bubble, Candy, Buiscuits, Toffee

Marketing by Advertisement on kid channels, school functions and wholesale activities

Mayfiar also provides office sale services

• The political instability is a The political instability is a problem for all working problem for all working companiescompanies

• The Manufacturing cost is The Manufacturing cost is increasing day by day.increasing day by day.

• The lake of energy to run The lake of energy to run industry.industry.

Problems of Mayfair

Solutions of the Solutions of the ProblemsProblems

• A strong democratic Government is the sole solution of A strong democratic Government is the sole solution of political instability.political instability.

• Provision of subsidies and financial assistance to the Provision of subsidies and financial assistance to the companies is solution to increase the revenue of companies is solution to increase the revenue of companies with the increase in manufacturing cost.companies with the increase in manufacturing cost.

• The company may install its own power houses to The company may install its own power houses to reduce energy shortage reduce energy shortage

ConclusionConclusion

Mayfair is no doubt one Mayfair is no doubt one of the best and old of the best and old confectionary firm in the confectionary firm in the sweet industry in sweet industry in Pakistan its products are Pakistan its products are selling in local market as selling in local market as well as in international well as in international market.market.