Managed Campaign Services Date. 2 The New Direct Marketing The objective has not changed: “Find out which customers need what, and deliver it to them”

Managed Campaign ServicesDate

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The New Direct Marketing

The objective has not changed:

“Find out which customers need what, and deliver it to them”

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Managed Campaign Services

Delivers targeted marketing campaigns across channels including e-mail, the internet, mobile messaging and personalized print

A data-driven process that enables marketers to develop, test, implement, measure, and modify customized programs and strategies

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Our Approach

Identify and gather data about customers and prospects Transform data into accessible marketing information Apply statistics to analyze behavior and isolate market segments Score and rank consumers in terms of predictability Determine:

• Who to communicate with• Which customers are most likely to take action• What message is most effective for each group

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The Most Effective Marketers Leverage Data

Highly effective companies are much more likely to report strengths in data analytics and measurement

Source: Lenskold Group, 2009 Marketing ROI and Measurements Study

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The Process

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Benefits

Minimize campaign time-to-market

Reduce costs with efficiency and more effective targeting

Determine where and how to most effectively market

Achieve measureable return on marketing investment

Increase response rates by leveraging data

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Automotive

Financial Services

Proven in Several Markets

Medical Products/Solutions

Retail

Cosmetics/Beauty

Performing Arts

Repair Services

Construction Education/Fundraising

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Case Study: Education

Previous alumni campaigns based on telemarketing and a blanket mail out of 30,000 traditional, non-personalized brochures. Response rates in the 2% range, and had never exceeded 6%

BUSINESS ISSUE

Classification of alumni into segments to better focus campaign offers and messages

Variance analysis to predict response and prioritize targets Automated campaign execution including segment messaging, personalized

images, direct mail, PURLs, email and letters based on response

WHAT OUR CAMPAIGN SERVICES DID

Within three weeks, $175,000 had been received In 60 days, membership had increased by 13% School’s costs cut by 33% Final sales to cost atio: 36 to 1, more than triple the best return in the

school’s history, and ten times the previous average

RESULTS

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Why XXX and Kodak?

XXX Helping retailers, colleges and universities,

non-profits, commercial and financial companies disseminate their products and messages for over seventy years

Experts in project management, print, direct mail, and on-demand fulfillment

Kodak MarketMover Solutions Trained analysts specializing in data

analytics, marketing sciences, and support services

Proven campaign management technology that delivers secure, automated multi-channel execution

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Questions to Consider

How do you target specific demographics? Do you know your most profitable demographics? Do you know who responds to your offers? Which of your previous marketing offers have worked best? Have you achieved your marketing objectives?

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Next Steps

1-2 hour idea/whiteboard session XXX and Kodak with your key stakeholders Discuss preliminary data analysis or proof project