MAMMOTH FINDS · 2018-10-29 · mammoths, mastodons, camels, and giant ground sloths, lived in Texas during the Pleistocene, or ice age. TxDOT archeologists began investigations to

MAMMOTH FINDS Telling TxDOT’s story and Lessons for Public Relations

The Story

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The Narrative

3

Other Narratives

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So, what is PR?

Strategy

Communication

Management

Protection

Enhancement

Simple

Powerful

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How do we do it?

Know what makes the news

–Controversy

–Change

–Unique

–Unusual

–New

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What’s the point?

Know what makes your story impactful.

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What’s the one thing you want

the audience to take away

from this story?

Get Clearance

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Don’t Be Ricky Bobby

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Our Story

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In our words

Frio Find Video

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QUESTIONS?

Media Relations

[email protected]

512.463.8700

@txdot

facebook.com/txdot

twitter.com/txdot

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