MALL & MEDIUM SCALE PRODUCTION AND CONSUMPTION OF SPIRULINA 4-D.Selvendran.pdf · sprtc spirulina production research and training centre (a unit of antenna nutritech foundation )

SMALL & MEDIUM SCALE PRODUCTION

AND

CONSUMPTION OF SPIRULINA

D.Selvendran

www.antennautritech.org

SPRTC SPIRULINA PRODUCTION RESEARCH AND TRAINING CENTRE

(A UNIT OF ANTENNA NUTRITECH FOUNDATION )

A NON PROFIT-SOCIAL ENTERPRICE


http://www.antennaindia.org/detail_page.phtml?page=home_page&[email protected]&password=9999&groups=ANTINDIA

SPRTC

To produce Spirulina and Empower Rural women

Promoting Spirulina to Combat Child Malnutrition


ACTIVITIES OF SPRTC

PRODUCTION

RESEARCH

AWARENESS

FEEDING

TRAINING www.antennautritech.org

PRODUCTION

Production area- 1200 m2

Production – 300 days a year

Production sites -3

30 Technicians

Bio mass Production: 100gms /day / m2

Totally -50 -55 tons / Annum


RESEARCH

• Production Technology

• Quality Improvement

• Product Development

• Supplementation & Clinical


AWARENESS & FEEDING

• On Health Benefits

• On General Nutrition

• To Rural People / Visitors / Trainees / School &

College Students

• Promotion/Feeding to Under nourished Rural

Children


CULTIVATION TRAINING

• Technology Transfer

• Trained 84 participants from India & Foreign

Nations

• Individuals / NGO / Government Institutions

/Students


ANTENNA’S PRODUCTS


BRANDS GREEN TONGUE CANDY SPIRUPOWER


SPIRULINA

Nutritional Values


http://www.antennaindia.org/detail_page.phtml?page=home_page&[email protected]&password=9999&groups=ANTINDIA

Nutritional composition of Spirulina


Essential Micronutrients in Spirulina * Average percentage value mentioned

Ref : 1. Braunwald E, Fauci A, Kasper D & cols. Harrison 15th Ed. Principles of Internal Medicine. McGraw-Hill Med.Pub.Div.2001

2. Document official –OMS. Aspects sanitaires et nutritionnels des oligo lements en traces. Eds. OMS – Geneve. 1997.

COMPONENT ANTENNA SPIRULINA CONTENT (Qty / gm of dry wt)

CHILD (0-12) MONTHS Percentage (%)

CHILD (1-5) YEARS Percentage (%)

Pro vitamin A 1.4 mg 400 212*

Iron 1.8 mg 64* 24*

Zinc 0.3 mg 7* 5*

With all essential Amino Acids


Anaemia – Prevalance


Vitamin-A Deficiency Prevalence


Spirulina

A Perfect Solution

to

micronutrient deficiencies

WHO confirmed

Spirulina is able to be administered to children with out any risk and consider it a very suitable food.

(United Nations World Health Organization , Geneva , Switzerland June 8 th , 1993).


Vision

To combat

Child Malnutrition

with

• Affordable

• Acceptable

• Stable

Spirulina Product

Combat Child Malnutrition

To supplement Iron, Vitamin-A and Zinc rich Spirulina Candies to malnourished children


Spirulina-

GREEN TONGUE CANDIES

Available in Vanilla, Herbal, Mango Flavors

Green Tongue Candy

Launch Program

Free candies being Distributed

A child with candy on her tongue

Awareness to School girls Drama group demonstrates the

benefits to children

Economics of Candies S.No Cost components Cost break up

in Paisa

Under Variable cost Head (VC)

1 Candy making cost 0.28

2 Wrapper cost 0.06

3 Drum Cost 0.02

4 Spirulina Cost (half a gram) 0.30

5 Analysis expenses 0.01

6 Transport cost at various level 0.03

7 Promotion exp 0.08

8 External cover and outer label 0.02

0.80

Under Fixed cost Head (FC)

1 Office rent /Salaries and others 0.10

Total Cost (TC=VC+FC) 0.90

Note :ANF promotes at 70 paisa per candy and 20 paisa is subsidized

Promotion-Chain

ANF NGO SHG CHILDREN

& MOTHERS

FEED YOU CHILD FREE

Spirulina Product

Rate To

NGOs

By ANF

( in INR)

Rate to SHGs

By

NGOs

(in INR)

Rate to the

End users

(in INR)

GREEN TONGUE

Candy 0.70

0.80

1.00

Special Note: [Feed Your Child free]

Every 5th candy is absolutely free to SHG member who is

promoting candies to poor rural children

Reach and Development opportunities

Spirulina GREEN TONGUE CANDIES

Beneficiary Reach

To African children

New spirulina product

BENEFICIARY REACH Spirulina

GREEN TONGUE CANDIES

(August 2009 to October 2011)

Period : JANUARY 2010 TO SEPTEMBER 2011

[ 19 months]

1. Candies Promoted to Children 1.6 million

2 Children beneficiaries reached (aprox estimation)

18400 children

Note: Children are fed minimum for 45-60 days with spirulina Green tongue candies

SPIRULINA- GREEN TONGUE CANDIES

TO AFRICAN CHILDREN

• Now Antenna is finding ways to emanate this benefit to African Malnourished Children

• Antenna is already working at following nations with high Prevalence of Child Malnutrition with spirulina production centers hence it is easy to adapt Green tongue candies.

1. Central African republic

2. Kenya

3. Congo

4. Madagaskar

5. Burkinofaso

Spirulina

PRODUCT DEVELOPMENT

Antenna team is working on a Spirulina Product

Locally producible

Product with spirulina powder

with natural sweetener like Stevea (Low calorie –more micronutrients )

Thanking you


URL: www.antennaindia.org

www.antenna.ch

E.Mail: [email protected]

http://www.antennaindia.org/

http://www.antenna.ch/

MALL & MEDIUM SCALE PRODUCTION AND CONSUMPTION OF SPIRULINA 4-D.Selvendran.pdf · sprtc spirulina production research and training centre (a unit of antenna nutritech foundation )

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