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Prepared By : Sumiya - 173 Shijo - 170 Saurav - 149 Samraiz - 174 Pratiksha - 151 Saili - 127 Akhil - 122 Lawrance - 137
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Mall Consulting

Apr 14, 2017

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Samraiz Tejani
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Page 1: Mall Consulting

Prepared By :Sumiya - 173Shijo - 170Saurav - 149Samraiz - 174Pratiksha - 151Saili - 127Akhil - 122Lawrance - 137

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What is Consulting ? The MCA defines management consulting as:

“The creation of value for organisations, through improved performance, achieved by providing objective advice and implementing business

solutions.”

“…to try to take ownership of an organization's problems and use research and logic to develop possible options for a way forward.”Matt Baumann

“giving solutions to the problems that companies have.”Jane Ridley

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Repair & Maintenance

Service

Rent Collection Mortgage &

Utility Payments

Accounting Services

LeasingSecurity Deposits

Inspection of Property

Property Management

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Main Bases of Segmentation

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Ambience Management

• Experience of the consumers becomes an important factor.

• This management includes management of parks, fountains and overall look of the mall.

• A mall is just not a place for shopping but also for people to spend their leisure time.

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Traffic Management

• Managing foot traffic into the mall and parking facilities.

• Involves crowd management inside the areas of the mall.

• The flow of the people is related to the design the mall

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Shopper SatisfactionShoppers satisfaction depends on the disconfirmation between shopper perception and expectation on mall attribute.

The three variables explaining the shoppers satisfaction are:-

Based on :» Location» Overall Positioning» Goods And Services

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Special Food Court

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Factors To Be Considered Before Opening A Food Court

• Franchise

• Type of food

• Capital

• Health Codes

• Environment Scanning

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• Vision:To constantly innovate & provide the best

that we can for our customers. • Mission:

We see to it that every customer gets highest level of food quality & outstanding service in a hygienic & fun dining environment.

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Competitive Analysis

• (On a scale of 1-5)(Questionnaire asked from sample of fifty people within age group 25-40 years every month.)

• This analysis is done on various food joints on the parameters like food quality, ambiance, taste and price.

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Entertainment In Malls

Movie Theatres

IndoorSports

Children Play Zone

Video Games

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• Multiplexes : - Maximum Of 4 Movie Screens For Having Variations And Attracting More

People.

• Indoor Sports : - Demand For Turf Football, Archery Arena, Indoor Cricket And Paintball Sport.

• Children Play Zone :- Play Zone or  Play Area is a place with a specific design to

allow Children to play there.- Can Also Be Used For Birthday Parties.

• Video Games :This Can Be Divided Into 4 Parts :

- Arcade Machine Games.- Playstation/Xbox Area.- Bowling Alley- Billiards/Pool Tables

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Financial AnalysisGiven Budget : 7 Cr (Approximate)

• Safety and Maintances : 90 Lakhs

• Comfort and Appliances : 90 Lakhs

• Furniture and Accessories: 1 Cr

• Decoration : 1.5 Cr

• Promotions: 50 Lakhs

• Employees : 1 Cr (Salary)

• Other Expenses : 50 Lakhs

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• With the Given Budget And Time,This Is the best possibility way we can come up for the betterment of the mall which can attract more number of customers and high growth rate for the owner.

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