Malibu Presentation

By Tara Quinn

HISTORY Created in 1982 in Merced, California

Robert Alkema & 5 friends decided they wanted to start building custom ski

boats

Malibu was focused on working outside the limitations of the industry. As a

brand new company, not bound by tradition, it was not necessary to copy

others. Malibu made a point of adding special finishing touches to their boats

that tradition-bound companies wouldn’t consider.

In 1988, Malibu opened a 2nd plant in Loudon, Tennessee

In 1994, Malibu opens a 3rd plant in Australia

MISSON STATEMENT

MISSION

Build The Best Boat Possible.

Enjoy The Workplace.

Give Your Owner The Best Value.

ENGAGING THE SHOPPER

Advertising

Boat shows

Sponsoring professional riders

Facebook

Instagram

Twitter

“Demo-guys”

THE SELLING PROCESS

Each year starts in July

Dealers get “slots”’

Order boats based off of previous years sales

If they sell all their ordered boats, they

have to “beg” for more

If they sell less, they either have to pay for

the boats themselves and keep them in

inventory, or give them to other dealers to

sell

It takes 7 days for a boat to be fully

created

E-COMMERCE

CUSTOMIZING YOUR BOAT

ADDING VALUE

Malibu focuses on performance, quality, and

innovation

Customers are looking for versatility

“Family-oriented”

Add extra value by being on the water and not

doing any activity

People are always looking for the next best

thing

ALL-IN-ONE BOAT

STANDING OUT FROM COMPETITION

Big Malibu firsts:

2005 = Hard Tank Ballasts

2006 = Power Wedge

2009 = Malibu Touch Screen, G-3

Tower, and keyless ignition

2012 = SURF GATE

2015-2016 = Surf Band

Questions?

Source: www.malibuboats.com