MALAYSIAN INSTITUTE OF PURCHASING AND MATERIALS MANAGEMENT HRDF Claimable under SBL 5 Day Program - PROFESSIONAL CERTIFICATE IN MARKETING MANAGEMENT COURSE CONTENT: Foundaons Of Markeng Management Markeng Concepts Strategic Markeng Management Global Markeng Developing Markeng Strategies Analyzing Market Opportunies Market Segmentaon and Posioning Implemenng Markeng Strategies Product Development and Management Designing Pricing Strategies Managing Markeng Channels Managing Integrated Markeng Communicaons Managing Direct and On-Line Markeng Evaluang Markeng Strategy Professional Skills Legal Technology Communicaon Ethics in Markeng Case Studies & Open Book Examinaon Internal and external Case Studies & Feedback, Presentaon and Open book examinaon. TRAINING METHODOLOGY: This Program places heavy emphasis on Experimental learning and the content are delivered through : Lecturer , Group Discussion , Role Plays, Experimental acvies , games .video clips, quesons & answers and case studies. WHO SHOULD ATTEND: Managers / Execuves / Non-Execuves /Business Owners related to markeng management. OBJECTIVES: This professional cerficaon program is designed to ensure that those compleng the program have successfully demonstrated knowledge and understanding of the core competencies. Once completed, the parcipant competencies are grouped into knowledge clusters and cover markeng management, markeng strategy, professional skills and ethics. OVERVIEW: The Professional Cerficate in Markeng Management (PCMM) program designed to create awareness of the major aspects of the strategic markeng management funcon. The program provides the parcipants with understandings & abilies to analyze and evaluate markeng management issues and how it contributes to corporate management .The program will explore the parcipants to all stages of the planning process and its applicaon to the markeng funcon. It also will exposed to the use of analycal tools in the markeng mix for decision –making and planning tailored to the specific need/wants of the idenfied market segments to achieve strategic objecves. This program aim to provide with appropriate understanding of latest markeng development from SMI to Mul Naonal Companies. STRATEGIC ALLIANCE RESOURCES (ASIA PACIFIC) SDN BHD IN COLLABORATION WITH Jointly Organized with PERSATUAN ALUMNI AOTS MALAYSIA (PAAM) A member of the Internaonal Federaon of Purchasing & Supply Management Approved by: Human Resource Development Fund (HRDF), under MINISTRY OF HUMAN RESOURCES MALAYSIA Up- skilling: Initiative to Help Employee in getting qualification at a Higher Level Re- skilling: Initiative to Help Employee in acquiring New Qualification
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MALAYSIAN INSTITUTE OFPURCHASING AND MATERIALS MANAGEMENT
HRDFClaimableunder SBL
5 Day Program - PROFESSIONAL CERTIFICATE IN MARKETING MANAGEMENT
COURSE CONTENT:
Foundations Of Marketing Management
Marketing Concepts StrategicMarketing ManagementGlobal Marketing
Developing Marketing Strategies
Analyzing Market OpportunitiesMarket Segmentation and Positioning
Implementing Marketing Strategies
Product Development and ManagementDesigning Pricing StrategiesManaging Marketing ChannelsManaging Integrated Marketing CommunicationsManaging Direct and On-Line MarketingEvaluating Marketing Strategy
Professional Skills
LegalTechnologyCommunication
Ethics in Marketing
Case Studies & Open Book Examination
Internal and external Case Studies & Feedback, Presentation and Open book examination.
TRAINING METHODOLOGY:This Program places heavy emphasis on Experimental learning and the content are delivered through :
Lecturer , Group Discussion , Role Plays, Experimental activities , games .video clips, questions & answers and case studies.
WHO SHOULD ATTEND:Managers / Executives / Non-Executives /Business Owners related to marketing management.
OBJECTIVES:This professional certification program is designed to ensure that those completing the program have successfully demonstrated knowledge and understanding of the core competencies. Once completed, the participant competencies are grouped into knowledge clusters and cover marketing management, marketing strategy, professional skills and ethics.
OVERVIEW:The Professional Certificate in Marketing Management (PCMM) program designed to create awareness of the major aspects of the strategic marketing management function. The program provides the participants with understandings & abilities to analyze and evaluate marketing management issues and how it contributes to corporate management .The program will explore the participants to all stages of the planning process and its application to the marketing function. It also will exposed to the use of analytical tools in the marketing mix for decision –making and planning tailored to the specific need/wants of the identified market segments to achieve strategic objectives. This program aim to provide with appropriate understanding of latest marketing development from SMI to Multi National Companies.
STRATEGIC ALLIANCE RESOURCES (ASIA PACIFIC) SDN BHD IN COLLABORATION WITH
Jointly Organized with PERSATUAN ALUMNI AOTS MALAYSIA (PAAM)
A member of the International Federation of Purchasing & Supply Management
Approved by:Human Resource Development Fund (HRDF), under MINISTRY OF HUMAN RESOURCES MALAYSIA Up- skilling: Initiative to Help Employee in
gettingqualificationata Higher Level
Re- skilling: Initiative to Help Employee in acquiringNewQualification
A - PROGRAM PROFESSIONAL CERTIFICATE IN MARKETING MANAGEMENT
1. Name : (Position)
2. Address :
3. Telephone : Fax:
Email : (HP):
4. Company Name :
Contact Person : (Position)
5. Cheque Number : Amount (RM):
PAYMENT METHODAll cheques are to be made payable to:
Strategic Alliance Resources(Asia Pacific) Sdn. Bhd. (553030-K)
PSMB CLASS A (1269)
TERMS & CONDITIONS:
Normal Fees: RM4800.00
MIPMM & PAAM’ Members: RM4500.00
Venue: KL/ Penang/ Johor Bahru
Intakes: April/ July/ September/ November
Classes Option:Weekdays & Weekends
The Malaysian Institute Of P u r c h a s i n g and Materials M a n a g e m e n t
( MIPMM ) was formed in 1977 As a National institution, it focuses on promoting the importance of Purchasing and Materials Management for economic advancement. MIPMM also aims to upgrade educational standards of the profession by providing training and certification to meet the increasing demand for qualified and competent workforce of the industry.
MIPMM is a non profit,self sustainable institution. The management of the Institute is vested in Governing Council of fifteen members. The National centre is based in Penang with regional centres in Petaling Jaya, Selangor and Johore Bahru.
In 1984, MIPMM was admitted as an affiliated member of the distinguished International Federation of Purchasing & Supply Management (IFPSM). Being a member of an international body, paved the way for the Institute to assume a more pro-active role in regional purchasing and materials management.The Institute has shown significant progress during its existence of ower two decades. It has a membership strength of more than 1,000 people throughout Malaysia. Today, MIPMM has fortified its role as the leading institution in promoting professional developments in the field of purchasing and materials management.
The Persatuan Alumni AOTS Malaysia (or the AOTS Alumni Society of Malaysia) was officially set up in 1985 by a group of Malaysians who had undergone
with the management or technicaltraining programmes with the
Association for Overseas Technical Scholarship (AOTS). The Society has its own administrative centre at Petaling Jaya, Selangor Darul Ehsan, Malaysia. Besides providing training programmes to enhance the region’s human resource skills, in its continuous pursuit to becoming the premier regional centre for educational excellence.
MIPMM ACADEMIC PROGRAM:
· Certified Supply Chain Practitioner· Certified Logistics Management · Certified Warehouse Management · Professional Certificate in Sales Management · Professional Certificate in Marketing Management · Professional Certificate in Retail Management · Professional Certificate in Entrepreneurship & Small and Medium Industry Management · BBA in Supply Chain Management·MBA in Supply Chain Management
A member of the International
Federation of Purchasing & Supply
Management
A member of the International
Federation of Purchasing & Supply
Management
Journey To Excellence through Professional Qualification:In Line with Government‘s effort to fulfill the National Economic Growth Agenda- human capital and talent development.
Let us help you with your journey to success with excellence.
Acceptance for Enrollment:At the discretion of the MIPMM
FOR REGISTRATION AND PAYMENTPLEASE FAX / MAIL TO:
Malaysian Institute of Purchasing and Materials Management (CRC)828, Block B2, Leisure Commerce Square,
9, Jalan PJS 8/9, 46150 Petaling Jaya, Selangor.Tel: +603-7875 2585 Fax: +603-7876 8586 SMS: +017 3889065
Contact: Jeyapal Servai: 016-3667866e-mail: [email protected]
Website: www.mipmm.org or www.strategic-elearning.com
PERSATUAN ALUMNI AOTS MALAYSIA (PAAM)Tel: +603-7726 2863 Fax: +603-7728 2348
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