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Page 1: “Making yourself marketable in tough economic times”
Page 2: “Making yourself marketable in tough economic times”

“Making yourself marketable in tough

economic times”

Page 3: “Making yourself marketable in tough economic times”

Today’s Presentation

• Tough economic times

• Strategies to help you prepare

• Get noticed during your job search

• Questions

Page 4: “Making yourself marketable in tough economic times”

GET READY

Page 5: “Making yourself marketable in tough economic times”

What is the current unemployment rate?

9.8%

Page 6: “Making yourself marketable in tough economic times”

Unemployment rate for those with a college degree:

4.1%

Page 7: “Making yourself marketable in tough economic times”

Strategies• Identify your values, interests and skills

• Emphasize content-specific, knowledge & transferable skills

• Gain applicable experience and skills

• Make your job search #1 priority

• Be optimistic and persistent

• Time is on your side!

Page 8: “Making yourself marketable in tough economic times”

Get noticed during you job search

Page 9: “Making yourself marketable in tough economic times”

Process

1. Takes time

2. People begin at different places

3. Requires an active not passive approach

Page 10: “Making yourself marketable in tough economic times”

1. Resumes

2. Ads

3. Agencies

4. Colleagues

5. Referrals

6. Contacts

7. Drop-Ins with Proof

8. Inside the Company

1. Inside the Company

2. Colleagues

3. Referrals

4. Drop-Ins with Proof

5. Contacts

6. Agencies

7. Ads

8. Resumes

Taken From What Color is Your Parachute? 2006 Richard Bolles

Job-Hunter’s Alternatives Employer’s Alternatives

Page 11: “Making yourself marketable in tough economic times”

Employer’s Alternatives1. Inside the Company

2. Colleagues

3. Referrals

4. Drop-Ins with Proof

5. Contacts

6. Agencies

7. Ads

8. Resumes

Page 12: “Making yourself marketable in tough economic times”

Inside the CompanyCompanies like to hire people they know!

Internships/Co-Ops

Volunteer

Contract Worker

Temporary Staffing

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Colleagues - Referrals - Contacts

Networking

60-80% of jobs are never advertised

Page 14: “Making yourself marketable in tough economic times”

Family/Friends School Organizations Web

ParentsAunts/UnclesCousinsGrandparentsCoworkersFamily friendsAssociates

ProfessorsAdmin.AlumniSpeakersClassmates

Professional OrganizationStudent GroupsSports TeamsChurchCivic OrgsSororitiesFraternities

FacebookLinked In-Penn State Career ConnectionLion Link

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Drop-Ins with Proof1. Employer Locator: One Stop Career Centers

www.acinet.org/acinet/employerlocator/employerlocator.asp

2. Chamber of Commerce

www.chamberofcommerce.com/public/index.cfm

3. Yellow Pages

www.yellowbook.com/

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Career Services

• Nittany Lion Career Networkhttp://www.sa.psu.edu/career/nlr/default.aspx

Job Postings and On Campus Interviewing– Most jobs for undergrads; some for

grad students

• Career Fairs– Spring Career Days – March 29-30, 2010

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Rejection

• A reality in this/any market

• Often a dispassionate business decision

• Painful and disheartening

• Keep going!

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The “Game” of Job Hunting

NO NO NO NO

NO NO NO NO

NO NO NO NO

NO NO NO YES

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Values/Interests/Skills

Use Multiple Strategies

Be Patient but Persistent

Stay Positive & Active!

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How can Career Services Help?Career Counseling and Planning

– Drop-In– Individual– Self-Assessment– Mock Interviews

Learning Opportunities/Outreach Programming

– Workshops– LionLink https://psualum.com/career/index.asp– Career Planning Course for credit- CN ED 100, Job Search

courses– Industry Panels– A Day in the Life (job shadowing program)

Recruiting and Employment Services– Nittany Lion Recruiting– Career Fairs/Graduate Fairs

Career Resources

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Questions?

Bank of America

Career Services Center865-2377

8:00a.m. - 5:00p.m.WeekdaysUntil 8:00p.m. on Tuesdays

http://www.sa.psu.edu/career