Making Waves with NFC 2011

Making Waves with NFCNear Field Communication:

Connecting platforms . Creating networks.Theresa Gordon

Why NFC: NFC is a tool:

Tools Behaviors

Create Behaviors

Define Strategies

Affect Communicate

Create ToolsDefine Strategies

Affect Communication

NFC: creates “interactive” success.

Time

Process

Value

Connect

Share

Act

Provides consumer with user focused “real time” information …

Now

Communication now:

Disparate silos fromPoint A to Point B

3 basic steps allow consumer to:

Engage and share… here, there, everywhere:

locate, collect , assess, collate, see , compare, plan, charge, change, create,

schedule, move, deliver, discount, segment, scan, read, act, buy.

Future:Communication with NFC:

Correlated fromPoint A to Point B ACT

DATA

TAG

Tag-Data-Act: Item + Information=Action

Location(offline), Location (online), Location(offline).

Where the “target” is, … are,

Where you are, where they are, where I am. locally, globally …

here, there, everywhere.

GOAL: Correlated “Network” Communication (not Industry specific)

Supply “Network”

• Item• Manufactur

er• Warehouse• Transportati

on • Distribution• Shelf• Consumer

Social “Network”

• Item• Mobile • Video• TV• Tablets• Graphics• Consumer

Sales “Network”

• Item• Coupon• Sales• Loyalty • Points• Information• Consumer

First Wave: Visibility NFC as a specialized tracking and tracing tool.

Activity: Tagging: creates “unique identifiers” .

Focus: Item, Local“What" “When" “Where"

Supply Chain Management (Environment specific)

Second Wave: InformationNFC as a powerful knowledge-gathering tool.

Activity: Scanning collects “unique” data from tags.

Focus: Data, InteractiveWhyHow

RFID Business Logic(Intent Specific)

Third Wave: the “Cloud”NFC as a dynamic business intelligence tool.

Activity: Shared dissemination of “real” time data creates action.

Focus: Action: No geographic boundariesCustomized ActivityBest Practices

NFC connects 1, 2 and 3.

NFC networks create Success.

Theresa Gordon973-769-3266@nfconnects

www.nearfieldconnects.com