Presented by Willo O’Brien :: WilloToons.com Making the “Not-So-Fun” Stuff Easier So You Can Save Time and Sell More
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Presented by Willo O’Brien ::
WilloToons.com
Making the “Not-So-Fun” Stuff
EasierSo You Can Save Time and Sell More
For the Twitter geeks:
#SummitofAwesome
@WilloToons
www.WilloToons.comFacebook.com/WilloToons
Tell Me About You
How long have you been in business?
How many of you make & sell products?
What kind of products are you selling?
What channels are you selling in?
Do any of you have business partners or assistants/interns/employees/bookkeepers?
Wearing Many Hats
Website and/or Etsy Shop
Inventory: Making it, Ordering Supplies,e tc
Product Photography
Marketing & Promotion
Sales Process: Wholesale, Consignment
Events & Direct Sales: Street/Craft Fairs
Wearing Many Hats
Designer/Photographer
Production/Assembly
Quality Control
Inventory Management
Shipping
Sales/Marketing
Social Media
Customer Service
Copywriting/Blogging
Public Relations
Accounting/Bookkeeping
Project Management
Programming/IT Dept.
Event Planning
Research
Shlepper/Janitor
Instead of thinking you’re a small business, start thinking
SMART BUSINESS
Scenarios
This seems like it’s going pretty well... and I’m spending SO much time on it. What could happen if I spent even more time on it?
I hate my day job. I want to do this full time!
I love doing this, but I’m working so hard, and I’m having a hard time making ends meet.
I started out loving this, but I feel like I put so much time into it, and it’s not going anywhere (not growing, or you don’t have time or money to expand your line, etc)
Sustainable Growth
Time
Money
Common Pitfalls
No Inventory
Time
Money
No Capital
No Time
You must start thinking
SMART BUSINESS
Smart Business
Online Store = Conversions
COGS = Profit Margin
Time = Money
Data = Clarity
Clarity = Smart Decisions
Do you know what products of yours sell the best or make you the
most?
Tracking Sales & Success
Paper & Pen
Excel Spreadsheets
Folders
Quickbooks (or something similar?)
There has to bea better way!
Stitch helps with the Business Side
Inventory Management - across one or multiple channels
Contact Management - customers, wholesale/consignment stores, fairs, press contacts
Orders and Invoices
Expenses
Multiple Users for Collaboration
Detailed Reporting
http://bit.ly/5inventorytips
Having the right systems in place will help your business
grow.
How & When to Hire HelpFriday at 1:45pm
Social Media 101Friday at 4:45pm
Leveling Up Your SiteWith Video
Saturday at 11am
Say hello: @WilloToons
http://willotoons.com/soa11
Related Documents
