Making the most of your e tapestry database

Making the Most of your eTapestry DatabaseExisting Customer Seminar

Jared Nichter

03/09/10

Title | Page #2 © 2010 Blackbaud

Agenda:

Cornerstone strategies Building a strategic solution One stop shop guarantees How eTapestry can help you succeed

Title | Page #3 © 2010 Blackbaud

In general, nonprofits have two cornerstone development strategies:

Acquisition Cultivation

Title | Page #4 © 2010 Blackbaud

Today’s environment is a little different:

Acquisition Cultivation

Title | Page #5 © 2010 Blackbaud

Who’s Behind the Money?

Title | Page #6 © 2010 Blackbaud

So, what do you need to do to keep your supporters loyal?

Prompt, personalized acknowledgement Confirmation that gifts are being used as intended Results on outcomes, prior to being asked again

Title | Page #7 © 2010 Blackbaud

So how do you succeed? And how can eTapestry help?

Acquisition Cultivation

Title | Page #8 © 2010 Blackbaud

Building out your strategy: Acquisition

Cultivation

Title | Page #9 © 2010 Blackbaud

Donor Database

eCommerce Advanced Email

Website

Title | Page #10 © 2010 Blackbaud

Websites:

eTapestry has built and hosts over 270 websites Your website is the first place a donor will go to get information on your

organization and it takes less than a minute to gain or loose a possible donor

Title | Page #11 © 2010 Blackbaud

Interaction on your website is a must!

Whatis happeningwhen?

Get involved

Donateonline

Contactus

Upcoming events

Title | Page #12 © 2010 Blackbaud

Did you know?

Over 95% of Internet users will give a donation via the web this year

But…. Only 40% of nonprofit organizations offer an online donation page

Title | Page #13 © 2010 Blackbaud

eTapestry can provide you with a simple link on your current website that will connect your donors to an online

giving page (were those 95% of internet users will be looking to donate)

Title | Page #14 © 2010 Blackbaud

Where the donor will complete the online giving page

Title | Page #15 © 2010 Blackbaud

The gift is automatically processed and tracked through your database and the donor is notified and thanked for the successful transaction

Title | Page #16 © 2010 Blackbaud

The results

Convenience for the donor Gift is automatically deposited and put to use by the nonprofit Automatically recorded in your eTapestry database Donor is acknowledge and thanked immediately which makes the donor more

likely to continue to give to your organization Clean accurate data/results

Title | Page #17 © 2010 Blackbaud

Email:

Our advanced email solution provides a fully integrated email tool that includes spam checking and scheduling

Title | Page #18 © 2010 Blackbaud

Did you know?

Email cultivation is more effective and cost efficient in reaching your supporters.

So why would you pay more (direct mail) to get less?

Title | Page #19 © 2010 Blackbaud

What does fully integrated mean to you?

At eTapestry it means giving you everything you need to be successful in your email campaigns. And what good is a campaign if you can’t measure your results?

Our detailed email delivery reports will provide everything you need to measure your results

Title | Page #20 © 2010 Blackbaud

What does fully integrated mean to you?

Title | Page #21 © 2010 Blackbaud

The importance of reporting:

Title | Page #22 © 2010 Blackbaud

The importance of reporting:

Drill down capabilities

Title | Page #23 © 2010 Blackbaud

The importance of reporting:

Since we know how important reporting is, we will guarantee you better recordkeeping abilities with our advanced reporting module. Event Attendees Email Communication Family/Business Tracking Estate Value Volunteer Hours Donor/Prospect Interactions Grant Due Date Occupation Memorial Tributes Renewals Gender Future Cultivation Strategy

Title | Page #24 © 2010 Blackbaud

Relationship Management:

Title | Page #25 © 2010 Blackbaud

Relationship Management:

Title | Page #26 © 2010 Blackbaud

Relationship Management:

Title | Page #27 © 2010 Blackbaud

Relationship Management | Contacts

Title | Page #28 © 2010 Blackbaud

Relationship Management | Outlook Integration

Title | Page #29 © 2010 Blackbaud

Relationship Management | Outlook Integration

Title | Page #30 © 2010 Blackbaud

Relationship Management | Outlook Integration

Title | Page #31 © 2010 Blackbaud

Relationship Management | Outlook Integration

Title | Page #32 © 2010 Blackbaud

Data Services

Donor Acquisition and Development

Prospect Research

Donor Performance and Benchmarking

Data Enrichment Services

Title | Page #33 © 2010 Blackbaud

Support

Email

Online Help

Instant Messaging

Telephone

Title | Page #34 © 2010 Blackbaud

Training

User training at your pace and convenience

Annual Training Agreement

Recorded Sessions/Classes

Crash Courses

Podcasts

Title | Page #35 © 2010 Blackbaud

What’s New?

eTapestry Mobile Included with your eTapestry service Specifically formatted for mobile use Fast Real time information – no syncing or downloading

Title | Page #36 © 2010 Blackbaud

What’s New | Personal Fundraising

Title | Page #37 © 2010 Blackbaud

What’s New | Personal Fundraising

Title | Page #38 © 2010 Blackbaud

What’s New | Personal Fundraising

Team page and participant page views are editable

Title | Page #39 © 2010 Blackbaud

What’s New | Personal Fundraising “I think the personal fundraising page had a huge impact on our success.”

“We've received feedback that it was very donor friendly. Thanks a lot!”

Title | Page #40 © 2010 Blackbaud

What’s New | Cart Module

Title | Page #41 © 2010 Blackbaud

What’s New | Cart Module eTapestry Database Cart Webpage

Title | Page #42 © 2010 Blackbaud

What’s New | Cart Module

Title | Page #43 © 2010 Blackbaud

What’s New | Cart Module

Title | Page #44 © 2010 Blackbaud

Fundraising

Relationships

TrueCRM

eTapestry can help you achieve

your fundraisings goals offering

you a tool for every

aspect of the

TrueCRM offering.