MAKING THE MOST OF MOBILE Megan Horn
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MAKING THE MOST OF MOBILEMegan Horn
BE SOCIAL
@MeganHorn
@FarReach
@EntreFest
#EntreFest
A BUNCH OF
STATS
THE CENTER OF YOUR MARKETING
WEBSITE
GOOGLE’S MOBILE UPDATE AFFECTS…
Organic searcheson mobile devices
MOBILE IS NO LONGER OPTIONAL
• Users expect it
• Search engines prefer it
• Mobile devices dominate screen time
FORKED MOBILE SITE
• A separate, mobile site
• Often 2 sets of content to maintain
• Different experience compared to desktop
• Limited content and images
RESPONSIVE WEBSITE
• One website that adjusts to all devices
• One set of code and content to maintain
• Provides similar mobile and desktop experiences
USE
DATATO MAKE
DECISIONS
WHAT DATA MATTERS?
WHAT DATA MATTERS?
WHAT DATA MATTERS?
WHAT DATA MATTERS?
WHAT THAT DATA TELLS YOU
• How much traffic is from mobile
• Which devices visitors are using
• How mobile device stats compare to desktop
• Bounce rate
• Time on site
• Pages per visit
• Conversions
HOW TO USE YOUR NEW INSIGHT
• How quickly you need to transition to mobile
• Which platform(s) to focus on
• Which activities users try perform on mobile
• Where to focus testing
MOBILE FIRST
GOING MOBILE FIRST
Start mobile, expand to desktop
GOING MOBILE FIRST
• Make mobile a priority, rather than an
afterthought
• Test new web content, blogs, and
social posts on mobile
FREE GUIDE
www.farreachinc.com/entrefest
SERVICES
Custom Software
Custom platforms tailored to your business, your
needs, and your processes.
Web Design &
Development
User-friendly websites with one common purpose:
driving your business goals.
Internet Marketing
Integrated online strategies that build
your brand, drive leads, and boost
sales.
AppDevelopment
We build apps that build businesses,
including iOS, Android, Windows,
and web applications.
REACH OUT
Far Reach @farreach Far Reachfarreachinc.com
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