MAKING THE MOBILE PROCESS SERVICE MARKET, WITH A SMART BUSINESS NETWORK, IN THE NORTHERN DIMENSION •Brian G. Keedwell Integrated Marketing [email protected]Making a new market is a challenge. It requires creation of a new form of value and sustainable capture of a fair market share for the new-market makers. CLICK to continue. Wait at least 5 seconds between
16
Embed
MAKING THE MOBILE PROCESS SERVICE MARKET, WITH A SMART BUSINESS NETWORK,
PLEASE PLAY IN SLIDE SHOW MODE. The presentation of the ’Making Mobile Process Service market’ paper has been supplemented, at short notice, by a description of how an offer from Terex, a global construction equipment company, has triggered the building of a pedagogic demonstration. - PowerPoint PPT Presentation
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Making a new market is a challenge. It requires creation of a new form of value and sustainable capture of a fair market share for the new-market makers.
CLICK to continue.
Wait at least 5 seconds between clicks
PFCN vision
IF
THENhigh process Quality and Productivity will result in Profitable Fulfillment of Customer Needs.
event-driven, B2B, mobile, event-driven processes - such as selling and delivery - are engineered, then conducted by dynamically formed and informed, self-managed, empowered, competent teams
PFCN
PFCN
AND IFagreement can be reached about how
to share the created value
MPS
INTEGRATED MARKETING TRACK RECORD
DB/EXPO6-8 December, 1994
DB/EXPO6-8 December, 1994Winner
1994
FINALIST
WINNER?2008
PharmaciaIn eight countries for two Pharmacia divisions
“I am personally a great believer in process and system simulation before production-scale execution – so the [MPS] proposition seems low risk”.DeLaval Chairman of the Board
“Should this [MPS]solution center project become a reality we would be happy to evaluate it as a possible addition to our process deployment strategy”.CAT EMEA Service Process Manager
Risk management is a structured approach to managing uncertainty related to a threat, a sequence of human activities including: risk assessment, strategies development to manage it, and mitigation of risk using managerial resources.
Wikipedia
Therefore, how to convince the Telecom industry that Mobile Process Service (MPS) is a low-risk/high potential gain proposition?
Furthermore, how to make it easier for several SMEs in Sweden, already mutually acquainted and having several years experience in installations of MPS nature, to afford to engage in a SBN (smart business network) approach?
OPERATOR
ENGAGEMENT
NOW AWAITED
CONTINGENT FUNDING SUGGESTION FOLLOWS >>>>
-50
0
50
100
K €
MPS JUMPSTARTFUNDING BY STAGE
(Stack bar)
Integrated Marketing
Government
Project resource
Competence Unit
Telecoms
Mobile Process User
MOBILE PROCESS SERVICE JUMPSTART: TOLL-GATES & MILESTONES
TOTAL COST 384 K€
PEDAGO
GIC
DEM
O
BUILDIN
G 16
9 K€
SEARCH
125 K€ SELECT
65 K€
10 K
€
2 K
€ 13 K
€
0
100
200
300
400
500
K€
MPS JUMPSTARTFUNDING CUMULATIVE
(Stack bar)
Integrated Marketing
Government
Project resource
Competence Unit
Telecoms
Mobile Process User
MOBILE PROCESS SERVICE JUMPSTART: TOLL-GATES & MILESTONES
PEDAGOGIC DEMO
BUILDIN
G
TOTAL COST 384 K€
SEARCH
SELECT
1. Project-resource SMEs to be compensated for demo building.
2. Telecom funding to be postponed during Prospect search and Pilot site selection.
CONTINGENT FUNDING ENABLES:
0
100
200
300
400
500
K€
MPS JUMPSTARTFUNDING CUMULATIVE
(Stack bar)
Integrated Marketing
Government
Project resource
Competence Unit
Telecoms
Mobile Process User
-50
0
50
100
K €
MPS JUMPSTARTFUNDING BY STAGE
(Stack bar)
Integrated Marketing
Government
Project resource
Competence Unit
Telecoms
Mobile Process User
SEARCH
SELECTION
-50
0
50
100
K €
MPS JUMPSTARTFUNDING BY STAGE
(Stack bar)
Integrated Marketing
Government
Project resource
Competence Unit
Telecoms
Mobile Process User
SEARCH
SELECTION
-50
0
50
100
K €
MPS JUMPSTARTFUNDING BY STAGE
(Stack bar)
Integrated Marketing
Government
Project resource
Competence Unit
Telecoms
Mobile Process User
SEARCH
SELECTION
PEDAGOGIC EXAMPLE:Contingent funding to search for MPS Prospects
-50
0
50
100
K €
MPS JUMPSTARTFUNDING BY STAGE
(Stack bar)
Integrated Marketing
Government
Project resource
Competence Unit
Telecoms
Mobile Process User
SEARCH
SELECTION
A. Volpentesta , M.Muzzupappa and S. AmmiratoGIUDALab – DEIS and Department of Mecahanics, University of Calabria, ITALY
CRITICAL THINKING AND CONCEPT DESIGN GENERATION CRITICAL THINKING AND CONCEPT DESIGN GENERATION
IN A COLLABORATIVE NETWORKIN A COLLABORATIVE NETWORK
A. Volpentesta , M.Muzzupappa and S. AmmiratoGIUDALab – DEIS and Department of Mecahanics, University of Calabria, ITALY
A framework for critical thinking in collaborative evaluation sessions
based on the De Bono “six coloured hats” method. Colour Type of thinking Type of contributionWhite Search for information related to the
proposed ideas/solutions.New information or supplement incomplete information.
Yellow Search for benefits, values, and reasons about the proposed ideas/solutions.
Positive assessments, visions and hopes.
Black Search for faults, problems, risk and dangers related to the proposed ideas/solutions.
Negative assessments that point out what is wrong, incorrect or defective
Red Awareness of hunches, premonitions and intuitions about the proposed ideas/solutions.
Expressions of feelings so that they can be integrated in the thought map and also made part of the evaluation system that selects the route on the map.
Green Creative, lateral and fertile Creative statements and sowing seeds for alternative ideas or solutions.
Blue Thinking about thinking that is necessary for the evaluation of ideas/solutions.
Organization and summarization of outputs of other coloured sub-sessions