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Making the complex less complicated: An introduction to social network analysis

Mar 16, 2018

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Martin Hawksey
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Page 1: Making the complex less complicated: An introduction to social network analysis

Centre forResearch inAmplifiedPractice

Page 2: Making the complex less complicated: An introduction to social network analysis

Image: CC-BY-NC-ND the_forgotten_nomadhttps://flic.kr/p/kubCDA

Page 3: Making the complex less complicated: An introduction to social network analysis

Making the complex less complicated:An introduction to network analysis

Martin Hawksey

@mhawksey

#iltaedtech17

http://go.alt.ac.uk/iltaedtech17-networksThis work is licensed under a

Creative Commons Attribution 4.0. CC-BY

mhawksey

Page 4: Making the complex less complicated: An introduction to social network analysis

Image: CC-BY m.hawksey https://flic.kr/p/qbMRze© RAND Corporation 1964

On Distributed Communications: 1. Introduction to Distributed Communications Network

Page 5: Making the complex less complicated: An introduction to social network analysis

Volume of data pre 2015 Volume of data since 2015

Page 6: Making the complex less complicated: An introduction to social network analysis

CC-BY-NC katie wheelerhttps://flic.kr/p/jmiuEG

Page 7: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

Moreno (1934) Who Shall Survive?Copyright: Nervous and Mental Disease Publishing Co.

Origins

@mhawksey

Page 8: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

Nodeor vertex

Nodeor vertex

Edgeor link

Edgeor link

Basics

@mhawksey

Page 9: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

Ingram (2012), Visualising Data: Seeing is Believinghttp://www.richardingram.co.uk/2012/12/visualising-data-seeing-is-believing/

Network Measures

@mhawksey

Page 10: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

Ingram (2012), Visualising Data: Seeing is Believinghttp://www.richardingram.co.uk/2012/12/visualising-data-seeing-is-believing/

Network Measures

@mhawksey

Page 11: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

PageRank

Image Public Domainhttps://commons.wikimedia.org/wiki/File:PageRanks-Example.svg

@mhawksey

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alt.ac.uk

Making networks

@mhawksey

Page 13: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

Examples

Bakharia and Dawson (2011) SNAPP: A Bird’s-eye View of Temporal Participant Interaction https://www.slideshare.net/aneeshabakharia/snapp-learning-analytics-and-knowledge-conference-2011

Learner Isolation Facilitator Centric

@mhawksey

Page 14: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

Examples

Bakharia and Dawson (2011) SNAPP: A Bird’s-eye View of Temporal Participant Interaction https://www.slideshare.net/aneeshabakharia/snapp-learning-analytics-and-knowledge-conference-2011

Non Interacting Groups Facilitator Bias

@mhawksey

Page 15: Making the complex less complicated: An introduction to social network analysis

CC-BY Magnus Bråthhttps://flic.kr/p/9doZ1j

Fur Ball

Page 16: Making the complex less complicated: An introduction to social network analysis

alt.ac.uk

ExamplesSituational Awareness

@mhawksey

#ukoer hashtag community 2010CC-BY psychemedia https://flic.kr/p/8JBzAo

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alt.ac.uk

Graphs can be a powerful way to represent relationships between data, but they are also a very abstract concept, which means that they run the danger of meaning something only to the creator of the graph. Often, simply showing the structure of the data says very little about what it actually means, even

though it’s a perfectly accurate means of representing the data. Everything looks like a graph, but almost nothing should

ever be drawn as one. Ben Fry in ‘Visualizing Data’

@mhawksey

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alt.ac.uk

CC-BY-SA miss Murasakihttps://flic.kr/p/bCafgG

Paws

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alt.ac.ukEric Berlow: Simplifying complexity

https://www.ted.com/talks/eric_berlow_how_complexity_leads_to_simplicity@mhawksey

Page 20: Making the complex less complicated: An introduction to social network analysis

alt.ac.ukEric Berlow: Simplifying complexity

https://www.ted.com/talks/eric_berlow_how_complexity_leads_to_simplicity@mhawksey

Page 21: Making the complex less complicated: An introduction to social network analysis

alt.ac.ukEric Berlow: Simplifying complexity

https://www.ted.com/talks/eric_berlow_how_complexity_leads_to_simplicity@mhawksey

Page 22: Making the complex less complicated: An introduction to social network analysis

T A G S . H A W K S E Y . I N F Ogo.alt.ac.uk/iltaedtech17-tags

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alt.ac.uk

Tools for exploratory analytics

@mhawksey

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alt.ac.uk

Key points

◊ Getting to this and you are over

80% or the way

◊ There are a lot of very

knowledgeable people in the

community willing to help

◊ Go explore … and have fun

@mhawksey

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alt.ac.uk

Getting Social Network Data

◊ Using Twitter as a data source: an overview of

social media research tools (updated for 2017)

◊ Twitter: How to archive event hashtags and create

an interactive visualization of the conversation

@mhawksey

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alt.ac.uk

Thank you!

@mhawksey+MartinHawksey

http://go.alt.ac.uk/iltaedtech17-networks

@mhawksey

Page 27: Making the complex less complicated: An introduction to social network analysis

Association for Learning Technology

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www.alt.ac.uk @A_L_T