Making social media work JAMES WILLIAMS Communications Advisor, Suncorp 1 Friday, 10 September 2010
Making social media work
Sep 19, 2014
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Making social media work
JAMES WILLIAMSCommunications Advisor, Suncorp
1Friday, 10 September 2010
What’s in this session?
Examples of practical new media and social media in change communication
Examine some ‘low hanging fruit’ that can be simply implemented
How to get your senior stakeholders to buy-in to the process
2Friday, 10 September 2010
Who am I?
Technologist and communicator
Podcast producer, educator and founder of the Lifestyle PodNetwork
My passion is discovering useful tools to enhance communication
3Friday, 10 September 2010
My Role at Suncorp
Mix of traditional and new media
Big emphasis on bringing many Suncorp-owned brands together as one team
Technology plays a big role in this change
My Suncorp role focuses on the message and channel development
4Friday, 10 September 2010
What’s our landscape?
2010 IABC Engagement Survey results showed that email and intranet are where most people get their information
Growing appetite for social media in the workplace
Over 50% of executives don’t use social media
Over 40% - no social media policy
Crave simplicity
Suffer information overload
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Our challenge is engagementHow do we get people sharing knowledge and working together?
How to we build trust in our leaders?
How do we align our people with the strategy?
How do we develop one source of truth, with multiple channels?
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NSW Rural Fire Service
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“Our volunteers are not getting the message, so we’re going to build a website to fix it”
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“...and you’re going to
launch it in 3 months!”
9Friday, 10 September 2010
What would this site look like?
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What we did
we gathered loads of data
we planned and built in with our people
we took every opportunity to talk about MyRFS
we built trust through listening and delivering
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Keys to successUsed data to maintain focus
We learned from others, and shared our lessons
We had strong branding, and consistent messaging
We tightly managed our stakeholders
We made sure we were everywhere
12Friday, 10 September 2010
In 3 months...
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Solutions
14Friday, 10 September 2010
Webcam videoCommunicate with geographically dispersed teams
Due to confidentiality restrictions the video shown on this page is not available in the public domain
15Friday, 10 September 2010
Low cost HD videoFlip Mino HD+iMovie oriPhone4 with iMovie App.
Due to confidentiality restrictions the video shown on this page is not available in the public domain
16Friday, 10 September 2010
BloggingBuild the brand of your current and emerging leaders
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MicrobloggingUnlock information through rapid collaboration
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PodcastingCreate authentic, intimate conversations that can be consumed on-demand
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WebcastingMeet with your staff at their desk
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Ideation and creativity
People bring their whole self to work
People have ideas that can shape the way they work
Portals for creativity and idea generation
By introducing fun you can tap the wisdom of the crowd
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Due to confidentiality restrictions the video shown on this page is not available in the public domain
The video on this page was a launch video for an ideation platform
22Friday, 10 September 2010
Fostering creativity23Friday, 10 September 2010
Leaping the hurdleshandling some of the most common objections
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Leaping the hurdleshandling some of the most common objections
It’s too expensive
But we can’t control what people say
We can’t control what people do!
Information will leak out
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Bringing it all together
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27Friday, 10 September 2010
Gaining stakeholder trust
People fear what they don’t understand
Measurable and discreet experiments
Report results in business terms
Recruit allies who have benefited
Have a game plan, and one eye on the horizon!
Work out your governance early
Back your decisions with data
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Next stepsGet your hands dirty
Think small and measurable
Work out how it can solve a business problem
Start an experiment
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Resources
Podcasters’ Emporiumhttp://www.podcastersemporium.com
Social Media Policy exampleshttp://socialmediagovernance.com/policies.php
Askhttp://www.james-williams.com
LinkedInhttp://www.linkedin.com/in/jameswilliamsaus
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Need more information?If you require more information about any of the applications, services or tools listed in this presentation, please leave comment on my blog at james-williams.com
Unless otherwise requested, your questions will be addressed personally and then added to the blog to assist other website visitors.
Potentially sensitive information such as identifying individuals or organisations will be removed before publishing.
31Friday, 10 September 2010
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