Making Sense of Complex Markets

[email protected]

www.theGeniusWorks.com

Making sense of complex markets

The Gamechangers

Changing markets

Winning in your world

VUCA WORLD

Volatile

Uncertain

Complex

Ambiguous

+genius

Vibrant

UnREAL

Crazy

Astounding

+genius

The Gamechangers

Changing markets

Winning in your world

Exponential change

everywhere

Asian

Youthful

Mobile

Collaborative

500m photos/day

100Hrs video/min

phone 150 Times/day

Worldchanging decade

2010

Pop 6.9Bn

GDP $53T

G7

2020

Pop 7.7Bn

GDP $90T

E7

Connected, fragmented

Nobody is average

Finding the new growth

consumers in control

Imitation is instant

Every business needs to

do more

the next generation

fast and focused

business

Thinking different

What’s your tae kuk?

personalise

east

small

ideas

focus

Automate

west

big

capability

scale

+genius

“I can’t sit in

headquarters and

pretend I’m in touch.

Odds are, what we’re

using today will be

obsolete in a few

years.

The past is never the -

future. But it’s easy to

get caught up in the

present”

Marc Benioff,

Salesforce.com

deviant

we

relevant

enable

collaborate

consistent

me

different

deliver

individual

+genius

"We do not innovate

around products, but

around a flow or well-

being experiences.

Innovation is done by

biologists,

pharmacists,

marketers,

sociologists,

psychologists”

Victor Fernandes,

Natura Cosmetics

agile

transform

imagination

Value creation

amplify

stabile

improve

experience

Size matters

lead

+genius

“The consumer is our

boss …

Everything we do

should be centred

around added more

value to consumers

… working with them

to achieve it”

AJ Lafley

CEO P&G

Business

narrow

view

Your

narrow

view

Client

broader

view

You Client

Seeing things differently

Thinking different things

Doing more

The Gamechangers

Changing markets

Winning in your world

23&Me

DNA Profile $99

Anne Wojcicki

Juan Valdez cafe

Coffee Grower cafes

Luis Genaro Munoz

Moven

Human direct bank

Brett King

GRAAL BIO

ALTERNATIVE ENERGY

BERNADO GRADIN

ASHMEI

PREMIUM SPORTSWEAR

STUART BROOKES

RASPBERRY PI

£20 circuit boards

EDEN UPTON

RENOVA

COLOUR TOILET PAPER

PAULO MP DE SILVA

AZURI TECH

Pay as you go power

Simon Garth

zidisha

P2p lend to FArmers

Julia Jurnia

MAYRIG RESTAURANT

ARMENIAN CULTURE

ALINE KAMAKIAN

REDBUS INDIA

Online bus system

PHANINDRA SAMA

Narayana hospitals

AFFORDABLE SURGERY

Dr DAVI SHETTY

Li & Fung

global supply network

Bruce Rockowitz

alibaba

digital marketplace

Jack ma

AIR ASIA

new middle travel

Tony Fernandez

ZESPRI

WorLD’s best KIWIs

LAIN JAGER

Context

innovation

Product

innovation

Value

innovation

Business

innovation

• Enriching

• Humanising

• Streamlining

• Connecting

• Enabling more

• Winning

• Enabling

• Sustaining

• Growing

• Amplifying

• Enhancing

• Collaborating

• Personalising

• Simplifying

• Reframing

• Extending

• Partnering

• Subscribing

• Licensing

• Reconfiguring

Change your

purpose

Change your

context

Change your

experience

Change your

impact

Change your

business

• Big idea

• Brands

• Characters

• Stories

• Themes

The Gamechangers

Changing markets

Winning in your world

Where is your big opportunity?

2010

Pop 6.9Bn

GDP $53T

G7

2020

Pop 7.7Bn

GDP $90T

E7

How will you make sense of the kaleidoscope?

Market Map

Customer

Capability

Geography Services

Market Map: Example

Customer

Capability

Geography Services

Marketing Managers

Innovation Leaders

Business Leaders

Coaching leaders

Inspiring innovation

Business advisory

Gro

wth

co

nsu

ltin

g

Ve

ntu

re I

nc

ub

ati

on

Ac

ce

lera

ted

in

no

va

tio

n

So

uth

Ea

st A

sia

Ce

ntr

al

Eu

rop

e

La

tin

Am

eri

ca

What market are you really in?

2010

Pop 6.9Bn

GDP $53T

G7

2020

Pop 7.7Bn

GDP $90T

E7

How will you make sense of the kaleidoscope?

Business Frame

What do you do?

What’s the benefit?

What do you really do?

Business Frame: Example

What do you do?

What’s the benefit?

What do you really do?

Strategic

consulting

advice

Helping companies

innovate faster

Accelerate growth

How will you win in this world?

2010

Pop 6.9Bn

GDP $53T

G7

2020

Pop 7.7Bn

GDP $90T

E7

How will you make sense of the kaleidoscope?

Client proposition

Why is it different

and better?

What do you enable

clients to do? Accelerated innovation

How do they feel about

their experience?

Client proposition: Example

Why is it different

and better?

What do you enable

clients to do? Accelerated innovation

How do they feel about

their experience?

Helping companies

grow faster

Faster, innovate,

collaborative

Energised, engaged

inspired

Client proposition

Why is it different

and better?

What do you enable

clients to do? Accelerated innovation

How do they feel about

their experience?

?

“My best time is with

my people

Helping them to think

different … to try new

ideas, to make them

happen, together

And to have more fun

than I could ever by

myself”

Jeff Bezos

CEO, Amazon

He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in

demand around the world as a strategic consultant and energising speaker.

Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior

management worldwide to “see things differently” – to develop and implement more inspired strategies for

brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a

facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a

platform to develop better brands and brand portfolios. He also offers a broad range of development workshops,

combining new ideas, next practices and effective action.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to

Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play

by different rules, embracing the growth of emerging markets and power of digital networks, human design and

social entrepreneurship, and they win with better results.

His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets

scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and

right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how

to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People

Planet Profit explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and after

exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming

“the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, helping them to grow more profitably by

becoming more customer-centric in their structure, operations and leadership. He works across sectors,

encouraging business leaders to take a customer perspective, and learning from different types of experiences.

His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer,

Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra

and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He

led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The

Foundation, before founding his own business, GeniusWorks.

Email: [email protected]

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Project: www.NextGenerationBrands.com

Peter fisk Peter Fisk is a business and brand innovation expert.

He is a strategic advisor to business leaders on winning strategies and bolder brands,

smarter innovation and better marketing … making sense of fast-changing markets, learning

from the next generation of brands, digital and physical, large and small, west and east, new

ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting

new world of business.

Gamechanging strategies

Collaborative discovery

Possibility focused

Leadership teams

3 intensive days

Innovative solutions

Deep insights, big ideas

Customer experiences

High energy workshops

8-12 day projects

Brand blueprinting

Portfolio and architecture

Essence and propositions

Experience delivery

15-75 day projects

GENIUSWORKS GeniusWorks is a boutique strategic consulting

firm, specialising in innovative brand and

business strategies that seize the opportunities

of a new business world to accelerate growth

Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com

Business vision Masterclasses Gamechangers

Innovation Business summits Think Different

Brand strategy Customised training New Customer Agenda

Propositions Innovative Leaders Einstein Picasso

Business impact Winning Marketers GenY+SoLoMo=expG

Future

Innolab

Brandlab

optima

fast

Strategic consulting Practical development Inspiring keynotes

Contact Peter Fisk at [email protected] or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com

Exploring your biggest challenges and opportunities,

developing smarter strategies and innovative solutions

for implementation and profitable growth. Customised

approaches, built around these proven formats:

Fast, intense process helping executive

teams rethink purpose and strategy in a

fast changing world, and then to refocus

and reinvent the business for the future.

Recent clients: Cinnamon, Vodafone

Accelerated and collaborative three

phase process exploring insights,

designing concepts and delivering

innovative solutions for market success.

Recent clients: Savola Foods, Turkcell

Developing or extending your brand for a

better future, based on purpose and

relevance, differentiation and identity,

experience and effective delivery.

Recent clients: Aeroflot, Philosophy

Developing fresh, distinctive value

propositions for each target audience,

building on the brand to engage

customers and deliver better solutions.

Recent clients: TeliaSonera, Visa Europe

Exploring your biggest challenges and

opportunities, developing smarter

strategies and innovative solutions

implementation and profitable growth.

Recent clients: Microsoft, Pinar

Developing people to think different and act smarter in

the new business world, from summits and seminars, to

practical workshops and retreats, the content and

experience is designed around your people:

Inspiring, practical and stretching 1-2 day

seminars on future strategy and brands,

marketing and innovation applied to your

business issues and sector opportunities.

Recent clients: BNP Paribas, Skanska

Bringing your people together to rethink

and refocus their priorities and direction.

Designing and facilitating the format and

content to energise, connect and enable.

Recent clients: Hershey’s, Time Warner

Working with you to design better

programmes from 40+ modules, based on

team and personal capabilities and

priorities, qualifications and real impact.

Recent clients: Coca Cola, Eczacibasi

From 2d to 4d: command and control to

connecting and collaborating, catalysing

and creating, amplifying potential to

deliver business and market leadership.

Recent clients: Coty Beauty, Lastminute

Customer champions, business

innovators, growth drivers … how to

drive and align the business, and deliver

more business and market impact.

Recent clients: Nestle, Standard Life

Alibaba to Zidisha, Ashmei to ZaoZao, the next generation

of brands are shaping markets with new ideas and tools.

What does it take to compete, innovate and win in these

new markets? Example themes for keynote speeches:

How to shape your market in your own

vision, not live in the shadow of others.

How to innovate from the future back,

then win now forward. What is the future

of health, retail, travel and your world?

Steve Jobs was a genius and a geek, who

defied the rules of business to create new

markets, and phenomenal results. How

can you apply the magic of Apple to your

business, and Steve to your leadership?

What do post-crisis, digitally enabled,

globally influenced customers really

want? Connecting insights and trends, to

explore how you can do more for your

customers, and outthink the competition.

How to combine the analytical precision

and disruptive imagination of your left

and right brain to think bigger, simplify

complexity, shape the future, innovate

smarter, and make better decisions.

Young people, social media, mobile

marketing … connecting digital and

physical worlds, networks and content,

viral storytelling and target promotions

to deliver faster, exponential growth.

myworld

+genius

The new breed of market leaders think and act differently. They fuse

digital and physical, global and local, ideas and networks. They win by

being smart, fast and connected – rather than through scale and

efficiency. They embrace all the new business tools - from empathetic

design to disruptive technologies, social media to sustainable innovation –

bringing them together for more impact.

These are the building blocks for you to come a gamechanger too.

• Human … customer-driven, human-centred emotionally-engaging business

• Creative … design and innovation, to think bolder , different and better

• Networked … built around networks and partnerships of supply and demand

• Social … social media and online communities, but local and tribal too

• Participative … crowdsourcing, co-creating, collaborating with customers

• Responsible … doing better by doing good, socially and environmentally

“Gamechangers: Next Generation Strategies

for Brands and Business” … is the next

book from Peter Fisk published April 2014

Explore and collaborate with the work in progress at www.NextGenerationBrands.com

GAMECHANGERS

[email protected] theGeniusWorks.com

@GeniusWorks