Making of Promotional Video
Making of Promotional Video
Content
What is Promo -VideoTypes of Promo -VideoType of animationSteps to Create Promo -
Video
What is Promotional Video? and why we need it?
Promotional videos are marketing and sales tools designed to introduce or educate consumers about a particular product, cause, or organization.
People notice pictures sooner, and remember them for longer, than plain text.
As a marketing tool, videos are provided to customers free of charge.
A promotional video can also be utilized at a conference or exhibition.
Types of Promotional Video
Shooted Real VideoAnimated video
Types of Animation
ClassicalLimitedRotoscopeStop Motion2D 3D
Classical Animation
Rotoscope Animation
Stop Motion Animation
Limited Animation
Steps to Create Promotional Video
Pre-ProductionProductionPost-productionFinal output/Delivery
Pre-Production
Define the AudienceDevelop a Concept/storyDetermine the Form or
StyleWrite the ScriptCreate a StoryboardRecording a voice over
Story Board
Production
BackgroundsCharactersRigging(Making the
character & bg ready for animation)
Animation
Important Principles to consider while Production
Timing and Spacing
Important Principles to consider while Production
Stretch and Squash
Important Principles to consider while Production
Anticipation
Important Principles to consider while Production
Staging
Important Principles to consider while Production
Slow in and Slow out
Important Principles to consider while Production
Follow through & Overlapping
Important Principles to consider while Production
Straight ahead and Pose to Pose
Important Principles to consider while Production
arcs
Important Principles to consider while Production
Exaggeration
Important Principles to consider while Production
Secondary Action
Important Principles to consider while Production
Solid Drawing
Final Output/Delivery
Combining all scenes Adding audioFine tuning
Post -Production
Thank You