Making Money with WordPress

Making Money With WordPressby Nile Flores

http://blondish.net@blondishnet

Objective

❏ Explain what WordPress can do for you❏ Sharing some social media marketing tips❏ Explain how you should be more aware about website

conversion, as well as tips❏ Explain how blogging can be a great way to leverage

your business❏ Some inspiration quotes by small business owners that

are well known leaders in the WordPress community

What Can WordPress Do For You?

WordPress can do just about anything you want as long as you have an idea.

“WordPress gives you tools to change lives.”

-Chris Lema (ChrisLema.com)

Why WordPress?

❏ It’s easy to set up.❏ It’s easy to learn (fast turn around)❏ It’s easy to hook up to social networks❏ It’s yours to do what you want any time you want to

With WordPress, the there are very few limitations and usually the limitations begin with you!

Types of Websites WordPress Can Power

❏ Web blogs❏ Newspapers/

Magazines❏ Marketing Agencies❏ Real Estate Sites❏ Government Sites❏ e-Commerce

❏ Photography site❏ Music Industry❏ Construction /

Contractors

and MUCH more!!!

Business Plan

Have one!

This is where you will go back to every time. It’s the core of your business. Without a plan, you’re setting yourself up for failure. This is where you’ll put together your social media marketing plan too!

Social Media Marketing

ROI (Return on Investment) is the name of the game. If you’re not bringing in shares, likes, tweets, followers, fans, and above all, sales, then something is wrong.

“Don’t sit around waiting for somebody else to do the work that you want to see. It’s possible you might be waiting a very long time, if not forever.”

- Brian Gardner (StudioPress.com/ BrianGardner.com)

Rule of 7

It takes on average about 7 times for someone to be exposed to something before they act upon it.

It could be a positive or negative action, so that means you need to reach out to them. Share your stuff! Don’t wait for fans to do it for you.

Where to share your business online

❏ Google+ http://plus.google.com❏ Twitter http://twitter.com❏ Facebook http://facebook.com❏ Pinterest http://pinterest.com❏ Biz Sugar http://bizsugar.com❏ StumbleUpon http://stumbleupon.com❏ Youtube http://youtube.com

Wait!

Social media is MORE than just online. Don’t forget to bring attention to your business offline too!

Where to share your business offline

❏ Local papers❏ Radio or TV❏ Billboards❏ Local grocers with community boards❏ Related local business❏ Local area events❏ Local Chamber of Commerce❏ Local Rotary Club

Open Your Mind To Success

Creating and growing a business is not a glamorous job. Failure WILL be along the way. Don’t give up.

Go back to your core Business plan, tweak your goals, and then try again.

Social Sharing WordPress Tools

❏ Digg Digg http://bit.ly/diggdiggwp❏ JetPack http://bit.ly/jetpackwp❏ NextScripts: Social Network Auto-Poster

http://bit.ly/snapwp

“The best reward from entrepreneurship isn’t money, it’s STILL the people.”

-Cory Miller (iThemes.com/ CoryMiller.com)

Website Conversion

Remember - ROI is the name of the game.

Your goal is to gain subscribers, commentators, engagement, and above all, buyers, otherwise, you end up with a bunch of window shoppers and empty pockets.

Anatomy of a Call to Action

How Blogging Can Benefit Your Business

❏ Builds trust❏ Builds the brand and what it stands for❏ Gives a more human feel for the consumer❏ A way to market using content even in ways

you don’t have to feel like you spammed them.

Should Your Business Blog?

If you’re online, you probably should be blogging.

Blogging doesn’t have to be perfect and you can always hire someone to proof your work in case your writing skills aren’t that strong.

What Can Your Business Blog About?

❏ Company news❏ Product

demonstrations❏ Interviews with peers

or leaders in your niche

❏ Roundup of niche news

❏ Specials and discounts

❏ Public Events❏ Customer spotlight❏ Tutorials❏ Special Interest

Topics

Conversion Plugins for WordPress

❏ OptinMonster.com (premium)❏ MailChimp for WordPress (free) http://bit.

ly/mailchimpwp❏ GravityForms.com (premium)❏ NinjaForms.com (free)❏ Google Analytics for WordPress http://bit.

ly/googleanalytics-wp❏ WordPress SEO by Yoast - http://bit.ly/wpseobyyoast

Are You A Local Business?

If you’re not online with your business, you’re missing out.

If you’re not blogging, you’re missing out on the potential to reach people locally or from the surrounding areas.

If you didn’t know…

Having a website, regardless if it’s WordPress that’s powering it, builds your local community as well.

People get to see what your city or area is doing, and it drives special interest to you, which could result in news coverage or coverage on other websites, or people driving miles to see and buy directly from your business or other businesses. It’s a win- win!

What Now?

Get out there and…

Blog, Share, and Engage!Oh, and make money!!!

Thank You!Nile Floreshttp://blondish.netMake sure to subscribe to my weekly newsletter!

http://twitter.com/blondishnethttp://facebook.com/NileFloreshttp://slideshare.net/blondishnet